Social Media is a fast evolving medium that demands you to stay up to date with creative new ways of engaging your audience. Check out our tips for creating great Captions.
Captions speak louder than images. That’s no joke. Consider the memes that amass so many engagements on social media. These perfectly demonstrate how a caption has the power to give new meaning to an image or video making you watch something from an entirely different perspective, something that otherwise you may have not even been interested in watching.
Catchy and creative captions work the same for all kinds of social media posts, not just memes. They’re a good sport, but can be considered one of the most essential marketing tools to effectively use social media for your business. Therefore, it’s important not to undermine their role in a post’s success.
For this very reason we’ve come up with some creative caption ideas for social media that will allow you to better connect with your audience in interesting ways:
Boost Social Media Engagements with Riddles and Questions:
Another creative way of engaging with your followers through creative captions is to ask them to solve a riddle. Or, you can ask them to help you make a choice between, let’s say, two clothing items. Fans would enthusiastically share their opinion, excited that they’ve chipped in on helping you out make a decision. Similarly, you can incentivize your fans for giving the right answer to a riddle. Consider using emojis to create a secret code that has to be deciphered by your fans. It’s fun and creative!
It can leave fans wondering as to why the riddle was shared? Does the person or business want to convey a cryptic message regarding upcoming projects through such a caption? Or, is it just a general fun activity? Riddles can keep people engaged with a multitude of curious questions.
Share Cool Captions with Engaging Stories
People love stories. And we’ve loved listening to them for several millenniums. While a picture speaks a 1000 words, those words may not be exactly the ones we wish to convey. So, when images do not suffice to stir engaging conversations, the need for storytelling-captions come into play. Take for instance two carousel posts about the evolution of Spiderman logos; one is without any detailed captions, and the other shares a chronological study of how and why the logos changed throughout the years. Which of these would have a higher rate of engagement? Of course, the second one.
These storytelling captions can be entirely personal, or can be anecdotes related to your business proposals. However, they should educate your audience, and should offer some emotional or intellectual value. That’s because these captions can be long and if you’re not running a niche specific social media page, frequently publishing such posts can make your audience lose interest in them.
Thus, it’s important to keep a healthy balance between short and long format captions. Moreover, asking your audience to share similar anecdotes can bring in more engagement, as people not only love to hear stories, but love to tell theirs as well. In fact, some brands post customer anecdotes on their official account for promotional purposes.
Your vision involves inspiring language. It produces a vibrant appearance in the mind of your stakeholders’ that motivates and creates excitement and anticipation. It generates interest and presents a trial.
The vision statement should explain the track that your organization must take to move on and achieves all your objectives in a way that keeps on pushing everyone mutually.
Giving stakeholders and the employees with a considerable intellect of purpose, even if they are trying to construct a church in place of laying stones.
Use Famous Quotes & Creative Punchlines to Grasp Attention
An abrupt beginning with a solid punchline works like a charm in attracting the readers. It was a creative technique that was a defining characteristic of the way metaphysical poets wrote. With increasingly short attention spans, it’s important to quickly grasp the reader’s attention. This is especially important when writing long captions, as people are less likely to click on ‘see more’, if the opening lines fail in attracting a reader’s attention. Moreover, you can also use famous quotes. Their popularity indicates how well it vibes with its relevant audience. Using such quotes at the beginning of your social media caption can make it easier for you to attract your audience’s attention. Of course, by famous quotes, we do not mean overused and clichéd quotes. Even social media accounts of corporate firms can take this approach to write engaging captions. Consider the following quote that a corporate firm shared on its social media post on LinkedIn:
“Recruitment IS marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession.” – Matthew Jeffrey
So, you’re wondering how can this quote help in improving engagement? That’s because it puts light onto the emerging bi-functional role of a recruiter. For some it rings true, and is enlightening in that sense, whereas for others it can be false; nevertheless, because the quote makes a claim, it has the potential to start a debate.
Make Someone’s Day with Funny Captions
People seem to love when their favorite brands post funny captions and tweets. A brand’s use of cultural references can give the company a more humanistic feel. Because if it is too formal and distant in tone, the possibility of being relatable to its fans is slim. So instead of pitching your products and services all the time, it’s good to have a laidback attitude and just have fun.
Consider the tweet below by Skittles that effectively uses humor to promote the brand amid the then trending Pro Bowl. Use of a humorous caption is an effective marketing strategy for building a positive brand image.
Special Occasions like April Fool Day and Halloween provide a great opportunity to be creative with your social media posts. Marmite made headlines upon the announcement of their new product called Marmite Clear. Yah, right, thanks. We’ll sleep on the idea of using a glue-like spread for our breakfast toasts. Jokes aside, the use of witty, creative captions with a branded hashtag can bring a lot of engagement to your social media accounts.
Make the Most Out of Games, Challenges, & the Magic of (Hash)tags
Fill in the Blanks, Guessing Games, and trendsetting challenges are a good way of attracting your audience. Being creative with these captions can be tricky though, and can back fire so it is important to think what sort of responses you may get for a Fill in the Blanks caption. You don’t want trolls to take a dig at you with witty responses.
To go a step further for boosting engagement on your creative posts, you can always ask your followers to tag friends to see if they can take up the challenge. In fact, if brands themselves challenge a competitor brand or a relevant person it can lead them to make a similar post and tag you in it. Such captions and taglines that wittily take a dig at a competitor or challenges them are not only common on social media but in traditional marketing as well.
Social Media is a fast evolving medium that demands you to stay up to date with creative new ways of engaging your audience. However, some of these trends are ever-green, especially when communicating with your audience through captions. Thus, with our list of creative caption ideas, we wish to share with you some of the most popular ways of writing engaging and interesting social media content.
Anas Hassan is a design consultant at leading graphic design agency Logo Poppin. He has a vast experience of providing logo design services and digital marketing strategies. Beside this, he is an avid football fan and enjoys an occasional steak dinner.