4 Smart Tips To Improve Site Speed [Infographic]

Don’t let site speed stand in the way of your sales, and in the case of nonprofits, donations. Check out these 4 tips to improve your site speed.

Slow page loading.

It is one problem that can cause online marketers to tense up their shoulders and lose their peace of mind.

Because slow site page load time means high bounce rate. And high bounce rate means fewer sales or in the case of nonprofits, fewer donations.

After all, if customers or donors don’t stay on your site for more than a few seconds, where would you get the opportunity to convince them that your products or services are worth a try?

Statistics also show that slow site speed is an anathema to growth. According to a report by HostingTribunal.com slow webpage loading time is the main reason for 51% of online shoppers to drop a purchase. The same could apply to consumers wanting to donate to their favorite cause.

But the damage doesn’t end here.

Nearly half of unhappy customers vent out their grievances on social media, warning hundreds of others, if not more, against engaging with online businesses that deliver poor customer experience. In other words, slow site can dent your sales as well as brand image.

So take the cue and make amends before it’s too late.

Here are a few tips that help you improve page load time, deliver better customer experience, reduce your bounce rate, and increase donations or sales.

Let’s dive in.

Pick the right hosting option

New online marketers usually opt for the hosting option that’s cheapest. When you are just starting, this option might prove sufficient. However, as your site traffic increases, you probably will need to upgrade.

There are three types of hosting options:

Shared hosting
VPS hosting
Dedicated server

Shared hosting costs the least, but it also gives you low bandwidth because you share the server’s resources with others.

In VPS hosting, too, you share the server with others, but, unlike shared hosting, it allows you to have dedicated resources. For instance, other hosted sites can’t use the RAM meant for you. Naturally enough, you get more control and better performance with VPS.

When you opt for a dedicated server, you get more space and better bandwidth. Needless to say, it is also the costliest option.

In case your traffic levels are delaying server response time, you should consider switching to a better hosting option.

Minimize HTTP Requests

A web page comprises of different elements, like stylesheets, images, and scripts. When a user types your site’s URL, her browser submits a separate HTTP request for each of these elements. So the greater the number of on-page components you have, the longer your page will take to load.

You can speed up your site by minimizing the number of HTTP requests required to load it. The best place to start is with your CSS, JavaScript, and HTML files.

All these files are very important because they influence your website’s appearance. However, they also increase the number of HTTP requests. Reducing the size of individual files and the total number of files can help you improve site page loading time.

CSS, JavaScript, and HTML files may contain unnecessary code, whitespace, and formatting. Eliminating these can reduce the size of individual files and by extension make your pages leaner. Additionally, you can combine multiple JavaScript and CSS files into one.

There are several WordPress plugins that can make your files more compact and reduce the total number of files. You can use one with a good rating and positive reviews.

Defer JavaScript Loading

JavaScript files are usually bulkier than CSS and other files. That’s why it makes sense to defer it. In simplest terms, deferring a file means loading it only after the entire page is loaded.

WordPress users can defer Java easily. Just download a suitable plugin and tick the box before “Load JS files deferred” or a similar option.

For HTML sites you’ll have to move JavaScript to the bottom of your page, just above the tag.

Defer Videos

Videos embedded in your pages can delay page loading, especially on mobile devices. Removing videos is not a good solution because visual content does increase your engagement.

So what you can do?

The most effective, and not to mention easy, fix is to defer videos embedded from Vimeo, YouTube, Wisita, etc.

Unfortunately, no plugin is available for deferring videos. You will have to do some coding, or if that’s not your cup of tea, hire a good web developer.

With web speed being crucial to your bottom-line, as the following infographic shows, this is one investment you’ll not regret making.

Infographic source

FAQ

What is site speed, and why is it important for websites?

Site speed refers to how quickly a website loads and renders its content. It’s crucial for user experience and can impact search engine rankings.

What are some common factors that can affect site speed?

Factors like large image sizes, excessive scripts, server response times, and inefficient code can all contribute to slow site speed.

How can optimizing images improve site speed?

Optimizing images by compressing them, choosing the right file format, and resizing them appropriately can significantly reduce page load times.

What role do caching mechanisms play in improving site speed?

Caching mechanisms store static versions of web pages, reducing the need to fetch data from the server every time a user visits the site, thus speeding up load times.

How can minimizing HTTP requests enhance site speed?

Minimizing HTTP requests by combining files, reducing the use of external scripts, and optimizing CSS and JavaScript can reduce load times by decreasing the number of server requests.

What is browser caching, and how does it improve site speed?

Browser caching instructs browsers to store certain elements of a webpage locally, such as images and stylesheets, allowing them to be loaded more quickly on subsequent visits.

How can leveraging content delivery networks (CDNs) improve site speed?

CDNs distribute website content across multiple servers worldwide, delivering it from the nearest server to the user’s location, which reduces latency and speeds up page loading times.

What impact does minification of code have on site speed?

Minification involves removing unnecessary characters and white spaces from code, reducing file sizes and improving load times by making files quicker to download and parse.

How can reducing server response times contribute to faster site speed?

Optimizing server configurations, upgrading hosting plans, and minimizing database queries can all help reduce server response times, leading to faster page loading.

What are lazy loading techniques, and how do they improve site speed?

Lazy loading delays the loading of non-essential resources, such as images and videos, until they are needed, which prioritizes critical content and speeds up initial page rendering.

How does mobile optimization impact site speed?

Mobile optimization ensures that websites are designed to load quickly and perform well on mobile devices, improving user experience and site speed for mobile users.

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