Fight Malaria2018-01-02T15:00:46+00:00

Let’s help Fight Malaria educate thousands of people so fewer people get malaria.

See key takeaways and share your own thoughts below!


fight malaria logo
Thomas Locke, founder Fight Malaria

Thomas Locke, founder Fight Malaria

Project: Fight Malaria

Fight Malaria is a single source for all the information and educational resources you need to recognize the symptoms of malaria, learn more about the disease and prepare yourself to travel to malaria-endemic regions.

Over the coming months, Fight Malaria will try to raise awareness of their brand through social media, digital advertising and publicity. Many schools across the UK are already introducing their podcasts as part of the GCSE syllabus as well as trialing the other educational resources.

We’ve kickstarted the conversation on how we think Fight Malaria can improve their digital channels and are looking forward to reading the community’s feedback!

Our slide deck with advice on user onboarding and copywriting

How you can make an impact

5 second test

Do the 5-second test

(Easiest way to make an impact. Also for non-marketers/designers)

The 5-second test is simple, yet very powerful. We use it to test the important first impressions when people visit a website.

Simply go to Fight Malaria’s website, have a look at their homepage for 5 seconds, come back and write down your first impressions (what do you still recall, how did you like the look & feel of the website, etc.).

Do the 5-second test

give marketing design advice

Give marketing/design advice

(Let’s help Fight Malaria build a remarkable online presence)

Share your thoughts about how Fight Malaria can improve their online channels so they can educate thousands of people so fewer people get malaria.

Sign up and give your advice below.

Sign up and give advice


  1. Sumairah Rahman January 27, 2018 at 11:37 pm

    Hi Thomas,
    I love what you’re doing. Would it be an idea to update the look and feel of the top of your homepage?

    The picture is pretty doll, the text says “welcome to Fight Malaria” and than “fightmalaria” the logo and then a heading saying “welcome to Fight Malaria” again.

    I think the first welcome could be removed. The logo and punch line (which I love) should be sufficient.

    Also, I couldn’t download the resource: “MYTH: Mosquitoes Die After Feeding”.

    I hope this helps πŸ™‚

    • fightmalaria January 29, 2018 at 6:48 pm

      Dear Sumariah,

      Thanks so much for your feedback!

      We’ve just changed the homepage text and omitted the first ‘Welcome to Fight Malaria’

      We’ve also fixed the bug that affected the download feature on the ‘MYTH: Mosquitoes Die After Feeding’

      Hope this helps! If you have any other feedback or would like to feature on our blog, let us know.

      Kind Regards,

  2. AJTKD - Associação Jadir de Taekwondo January 3, 2018 at 7:26 pm

    Hi there, Thomas,

    First of all, congratulations on your initiative and all the effort you put into this project. The website looks great. πŸ™‚

    I’ll give you my opinion on how you can make your marketing even better:

    – I’d consider separating the second section of the home page (Welcome to Fight Malaria) into separate, multiple sections (Example:, it will help explain better the cause and I also think it adds for emotional impact. Information like “What is Malaria” and “What is Fight Malaria” deserve their own section.

    – I think the home page looks too bland. Try using more photos (stock photos work really well) to increase emotional impact.

    – +1 on Raul’s tip for the logo.

    – Consider increasing your presence on Instagram. Instagram has a feature that posts simultaneously on both channels. Remember to use hashtags related to your cause as it will help others see your work.

    – This is just a personal preference, but I usually have the top menu of my websites follow the screen when scrolling down. If you use wordpress, that’s easily done on wp-admin. I can help you with that, if you need. πŸ™‚

    – You need to centralize your facebook cover image.

    I hope that helps your cause become even more effective. πŸ™‚

    Best regards,


    • Raul Tiru January 5, 2018 at 10:39 am

      Hi Danilo,

      Great feedback. In my opinion, using photos of the people you help, works better than stock images. If you don’t have such images (we don’t have it either at GlobalOwls) using stock photos can go a long way indeed.

      Thomas, if you’re looking for great stock photos, check out this resources:

      +1 on your feedback to use Instagram. Start building a following. Using the right hashtags can help you get seen by the right audience.You already have creatives. Why not also share them on Instagram πŸ˜‰

    • fightmalaria January 21, 2018 at 7:35 pm

      Hi Danilo,

      Thanks for your message.

      We have changed the navigation setting to follow you when you scroll down!

      I have passed your suggestions onto our Digital Team who will definitely take into account your suggestions.

      We have recently redeveloped our ‘Download’ page ( Check it out and let us know what you think.

      If you would like to connect over email, drop me a line:

      Kind Regards,

  3. fightmalaria January 2, 2018 at 6:43 pm

    Dear Raul,

    Thank you so much for your comments. Your advice on the structure of the site has been incredibly helpful.

    It’s really interesting to get an insight into other individual’s views about the website. Your comments shown in the message above have been noted and we will definitely review the site and consider any changes that need to be made.

    Once again: Thanks, Raul, we really appreciate your comments and hope to receive further feedback on our Project Page!

    Kind Regards,

  4. Raul Tiru January 2, 2018 at 5:10 pm

    Hi Thomas,
    I give you an A++ for your effort. It is noticeable that you’ve put a lot of time into research and creating valuable content. I tip my hat. Also for the speed of taking the advice we provide and making improvements throughout the entire Fight Malaria experience.

    The best advice I can give you is to really think about the reader when setting up your pages and creating content. The concept of Fight Malaria is clear for you, you know the value your deliver and what people need to do to experience the value, but people visiting your website for the first time don’t,

    Think about what you want people to experience when landing on any given page, the action you want them to take (listen to the podcast, download the resources, etc. and create a clear path for them to follow with your end goal in mind. On that path, remove all the hurdles and distractions and you’ll be set.

    I hope this makes sense and that you’ll understand what I mean when you take another look at your website. If not, I’d be happy to elaborate on it further πŸ˜‰

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