Girls United FA2017-11-16T19:08:05+00:00

Help Girls United FA use football as a tool for empowering young girls and women across the globe

Get involved – Give advice below

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girls united fa logo

Project: Girls United FA

Volunteer opportunities for 2018 

April 2nd – May 27th

June 4th – July 29th

August 6th – September 30th

Visit our application page

Project: Girls United FA

Our vision

Our vision is to sustainably impact rural and low-income communities across the globe by using football as a tool for development. We seek to enrich the lives of locals through promoting gender equality in sport, mobilising the economy and improving physical health.

Our mission

Our mission is to establish football academies for girls, by recruiting volunteer coaches to join us and lead at our academies. We want to work closely with the local community by applying a bottom up approach to our academies. As a result of the increased opportunities and improved resources that we provide for the girls in Bacalar, we hope for them to grow and flourish into confident and inspirational leaders.

Our impact

So far Girls United FA has led two 8-week academy programmes in Bacalar (Mexico). The programme comprises of evening training sessions Monday through Friday, with games and tournaments being played on Fridays. In the first week of the project we saw over 100 girls at the academies.

What people say about us

“I’m so glad I got to be a part of the programme and that I can continue to help with it – even from New York! I miss the place and the people so much. It really is a special programme.”

Hannah, Volunteer coach

“I would describe the experience as worthwhile and uplifting. The location is truly an undiscovered paradise. If you want to give something back and do something meaningful, then Girls United is the place to go.”

Will, Head Coach

The highlight of my trip was definitely being able to play with the girls, they are all such great people. They always had a smile on their face when they arrived and that made for a really fun and enjoyable environment. I had tonnes of fun at every training session and I am sure that the girls did too!”

Naomi, Volunteer coach

Where we want to improve

Girls United FA requests

  • Growing our audience: we need advice on marketing strategies that will help us to expand the reach of our organisation.
  • Metrics: we are looking for advice in using our data in the most effective way in order to develop our first annual report.
  • Volunteers: We are always looking for volunteers to get involved with our programmes. We would like advice on finding volunteers that will commit to our opportunities in Bacalar.
  • 5 second test: we would like to optimize the clarity of our homepage by measuring first impressions. Go to Girls United FA, have a look at the homepage for 5 seconds, come back and write down your first impressions (what you still recall, look & feel, etc.).

Show your skills. Build a better future.
Give advice below.

(Do the 5 second test. It’s powerful & only takes about 2 minutes to make an impact.)


  1. Camilla Sjölund November 9, 2017 at 6:29 pm

    5 second test.

    Looks empowering, its about girls – probably focusing on poor destricts. The page is easy to navigate in and your vision and goals are very easy to understand (and like). One thing i didnt get – is it a global initiative? what countries do you operate in? and what countries do you want to operate in 🙂

  2. LIlian Sue November 4, 2017 at 12:00 am


    I’ve taken a look at your website and I think you’re doing a great job with your blog so far by sharing some of the personal insights from the coaches at the academy but there are definitely other places you can take it.

    Have you thought about also interviewing female soccer players such as those who play on the Olympic level? I know Canadian players like Christine Sinclair and Melissa Tancredi are extremely passionate about supporting sports for young women and girls. You could make a interview series on the blog.

    As you’re a non-profit, have you also thought about extending invitations to local amateur & professional players as guest coaches during when the academy’s running? That would be a great way to raise support for the organization through social media promotion and it also doubles as a press opportunity to be covered by local and international media. You could also have professional players do guest blog posts for your organization, which will also help to boost the audience numbers.

    Great job getting press so far, but have you also thought about fundraising initiatives and campaigns? There are several potential possibilities to create fundraising campaigns for more soccer camps and you could also contact some amateur/professional level players to act as ambassadors for the fundraiser. You could hold a tournament and raise funds that way. Check out this example:

  3. felipesanchez October 9, 2017 at 8:05 pm

    Hello Romina, I love this project, congratulations!
    Here’s an idea. My daughter is working in an organization called @sintrata (, they have a very interesting and powerful effort to prevent trafficking in persons, GU use football as a tool for empowering young girls and women across the globe. In Mexico as in many other countries in the world these girls are also vulnerable and @sintrata is working in providing this girls with the tools and prepare them not to fall in this situations. I think will be a good idea to give the UG girls a talk around trafficking as part of your program and better empower them. Let me know if this sounds interesting and I can put you in contact with @sintrata.
    Congratulations again for this wonderful work!

    • GirlsUnitedFA October 25, 2017 at 8:58 pm

      Hi Felipe,
      Thank you so much for getting in touch and for your support towards Girls United!
      @sintrata sounds like an outstanding organisation with an incredibly noble cause, we would be thrilled to work with them to spread awareness and empower girls and women in a well-rounded way – it is part of our mission to provide our players with more tools and life skills. Please put us in touch so we can explore collaboration!

  4. francisco.rubin October 2, 2017 at 1:29 pm

    The homepage looks really great. I like the parallax effect. I like that it’s clear and straight to the point. I can immediately see that you’re looking for volunteers. I clicked on “volunteers” and that page was also very clear. And the academy page was also beautiful, clear and funny. I can’t say I have immediate feedback to improve the site based on appearance. Great job!

    • GirlsUnitedFA October 25, 2017 at 9:00 pm

      Thank you for your feedback Francisco!

  5. Michael Pozdnev September 27, 2017 at 12:13 pm

    Start a blog. Сonduct an interview with your girls. Share this information (their personal stories) on the blog and social media.

    Make a list of all football associations with the help of Google. Write an email to them and tell about your project. Ask to support you.

    It will be great if they add a link to your website or give you the opportunity to write a guest post for them. If they do not agree, then tell them that even a simple tweet or Facebook share can help you a lot.

    • GirlsUnitedFA September 27, 2017 at 3:41 pm

      This is great advice! Thank you so much, will be getting in contact with as many other associations as we can!

      • Raul Tiru September 28, 2017 at 11:41 am

        Blogging can indeed be very powerful. It allows you to broaden the conversation and include other parties to contribute and share the common creation.

        For example: do a roundup of interviews of professional UK female football players. Let them tell their story about how football changed their lives when they were young. After the post is completed, encourage them to share it in their circles.

        This is just one example. Blogging can help us tell more than just the story about ourselves.

  6. Michael Vuong September 23, 2017 at 10:27 pm

    5 seconds test:
    The landing page is perfect, the piece of information was just enough for me to scroll down and read further. It is the perfect design to provide me with information in the first 5 seconds on the website.

    Overal, the message was clear to me within 5 seconds, it is a well put together design.

    • GirlsUnitedFA September 25, 2017 at 9:28 am

      Thank you Michael!

  7. Raul Tiru September 21, 2017 at 10:14 am

    Growing your audience:
    Apply for a grant of $10,000 USD of in-kind advertising every month from AdWords, an online advertising solution from Google.

    Go to: and follow the steps to get started. The entire process will take some time but it’s well worth it! If you need help with setting up ads in AdWords, let me know and I’ll get you started.

  8. Raul Tiru September 19, 2017 at 1:54 pm

    5 second test:
    I had a great first impression of the website. I loved the big header image and the clear text. Also loved the red/pink color and simplicity of the design.

    Within about 5 seconds, you gave me enough reasons to look around to get more information about Girls United FA. Great job!

  9. Raul Tiru September 19, 2017 at 1:49 pm

    Hi Brodie, I hope this helps. Personally, I love using Google Data Studio for visualizing data. It’s great because: It’s easier to learn than Microsoft’s Power BI, you can collaborate with colleagues in developing reports (in real-time), you can connect multiple data sources (Google Analytics, Google Sheets, MySQL and many more sources) and much more.

    There are plenty of tutorials to help you to get started. I created a beautiful visualization within one day. I bet you can do it even faster 😉

    Check it out and let me know what you think:

    • GirlsUnitedFA September 21, 2017 at 10:33 am

      Hi Raul,
      Thank you for your feedback! We will definitely have a look into Google Data Studio, it sounds like a great tool to use when working on projects as a team.

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