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Raul Tiru, founder GlobalOwls

Raul Tiru, founder GlobalOwls

Project: GlobalOwls

GlobalOwls is a global community of professionals dedicated to empowering organizations who want to change the world.

We believe that nonprofits, charities, NGOs and social enterprises could drastically improve their digital channels and that by doing so, they can increase their impact.

We have witnessed the benefits of receiving advice from generous professionals ourselves, here on our project page. We have implemented many pieces of advice that we’ve received and will continue to do so.

Get involved below.

Share your thoughts on how you think we can improve GlobalOwls. You can Tweet your advice (add our Twitter handle @GlobalOwls) and you can sign up on GlobalOwls and give your advice below in the comment boxes.

Thank you for your support!

Advice on GlobalOwls’s homepage

GlobalOwls homepage

Show your skills. Build a better future.
Give advice below or Tweet your advice to @GlobalOwls.


  1. Miha.Titiriga January 8, 2018 at 4:18 pm


    First of all, great concept & initiative, keep walking! ?

    Just a few first insights on the look & feel:

    – Homepage: I understand you’re keep improving on copy & visuals, maybe make it more dynamic (eg a carousel with the projects/news/achievements) and push on the 15’ concept (visible only if scrolling)
    – I don’t know what’s your CMS (Drupal, WordPress?) but in this phase checking your meta data is quick fix for SEO optimization
    – More personal sections? “who we are” instead of “about” (maybe integrate a short professional video explaining the idea, it could also work for the homepage), “what you can do”, instead of “members” (which btw, how are you going to organise them?)
    – Entry pop up for NL subscribe, maybe use exit, scroll ones and also add something on the homepage
    Otherwise, given that you’re in an acquisition phase (from mktg point of view), maybe it’s wise to focus on PR, brand and model and go from there.


    • Raul Tiru January 8, 2018 at 7:58 pm

      Hi Mihaela,
      Thank you so much for taking the time to give advice. I love the ‘softer’ approach for our pages. ‘who we are’ and ‘what you can do’ is so easy to implement and makes a lot of difference.

      We’re also working on an explainer video. Though, telling a story via video is really hard! but we’re working on the script.

      Once again. Thank you so much. I hope to see more pieces of advice for other great organizations on GlobalOwls.

      All the best,


  2. LIlian Sue November 3, 2017 at 8:23 pm

    Hi Raul,

    After taking a look at the website, I have to agree with a couple of the previous points and also add a few of my own.

    In your “About” page, it helps to be more specific about what inspired you to do. Where did you get your information from on what non-profits need help with? I agree with one of the previous posters who said that there needs to be some way to qualify the people giving the advice, otherwise you’re going to have some conflicting information coming in from people who may not qualified in certain areas.

    What about being more specific on what areas the organizations that sign up with Global Owls are looking for help in? I know each project states what they need, but would you consider creating short copy on categories (ie. Marketing/PR, fundraising, Expertise on Choosing a Board of Directors) in a section named “What We’re Looking For” so people giving the advice know what they’re signing up for?

    Given that this is a soft launch as well, have you considered launching a blog about your experiences creating Global Owls & where the inspiration came from, doing an interview series with non-profits on what they need, sharing experiences with volunteering at home & abroad and events where maybe you were involved with fundraising? Building this kind of original content goes a long way, not just for giving people and potential organizations that may want to sign up a look into what Global Owls is passionate about, but also is part of a good strategy to gaining more of an audience via social media. It also gives the media a better look into what you do and why.

    Now onto a PR strategy. I’d be happy to help you figure this out but to start off, my advice is this: you need to make sure you have a solid foundation & stories to go to the media with. What does that look like? It looks like having a clear mission statement on what inspired you to do what you do and why you do it. You need some clear parameters on who you’re looking to help AND who you’re looking for help from, like I said above. You need to build a solid foundation with the non profits you ARE working with on here so that they’ll act as brand ambassadors and share their experiences on this platform with their networks and offer their testimonials. You need to have brand assets like high resolution logos, executive bios and some of that original content I mentioned, including the mission statement, perhaps images & videos of you involved in non-profit work. In other words, you need to build a media kit. Once this is done, then it’s about building story angles on who you are, why you do what you do, who you’ve helped so far and where you’re going in the future in order to pitch the media.

    • Raul Tiru November 4, 2017 at 11:11 am

      Wauw Lilian,
      I’m literally speechless. Thank you so much for your feedback. You have no idea how much it means to mo to see great people genuinely donating their time and knowledge to helping others. You are amazing!

      I agree with so many points. Funny we didn’t come up with it ourselves. They seem so obvious. We will for SURE implement many of your points in the near future.

      We do document our journey and give updates every month.
      Here is month 1:
      and here is month 2

      We also interview organizations we partner with but have zero interviews online yet. Soon to come!

      Sorry for the short reply. Like I said. I truly am speechless. Thank you for making my week 😉

      All the best,


  3. sarahpern October 11, 2017 at 3:31 am

    Hi there!

    Firstly… I love your concept and a huge pat on the back for actually doing it!

    I am a strategic marketing consultant and have taken this standpoint to your business model.

    In my opinion, the most effective thing about your entire offering is the ’15 minutes’. Smart people have big jobs and no time. This combats the ” I wish I could volunteer but I don’t have time”. Your target market is not the people who volunteer for large projects.

    In order for this 15 minutes to work, the projects on here need to be VERY specific. For example, some of the ones I have read are broad and I can’t offer advice in 15 minutes.

    Also, in the future, you will have every Tom Dick and Harry offering unqualified advice. My suggestion here would be to qualify your registrants in some way. Star rating. Years worked. etc.

    Finally, if you are hoping to pair volunteering opportunities with people for projects, chances are they won’t come back to the site as they will stick to their chosen charity. I would imagine this will have an effect on your monetization strategy if your traffic drops off. Your best bet really is 15-minute opportunities and really making sure that happens.

    In my opinion 🙂


    • Raul Tiru October 11, 2017 at 10:50 am

      Hi Sarah,

      Thank you so much for the great insights.

      We’re learning a lot and trying to deliver the best value for organizations and professionals.Your take on our approach helps a lot.

      We indeed see that people are short on time. We hoped to provide a solution for anyone to contribute.

      1) For professionals who take a quick look at a website and notice an big/quick win for the organization.
      2) For professionals who do have more time and would love to donate even an hour or more to the cause they’re passionate about.

      Time will tell which direction we should lean towards. Your take on the matter helps make this choice easier.

      We really love the fact that we’re designing a process together with all of you. We listen closely and we know we can create something a lot of people would love to use and in turn will impact the lives of millions of people.

      We always say: Great organizations have answers to complex problems. We help them become even more effective.

  4. damirkotoric September 15, 2017 at 12:03 pm

    Fantastic idea!

    Couple of things I’d do to improve it even further:

    – Offer a textarea by default. Currently it’s hidden behind a “Reply” button. Make it easy and clear for people how to leave advice. Maybe even have the textarea near the top of the page so that it’s easy and fast to get to it.
    – After registering, people are taken to their account page which doesn’t really show anything. This is a bit of a missed opportunity. Here, I’d reiterate the purpose of Globalowls, or take them back to the project page from where they signed up so they can leave their comment.
    – Highlight the project owner in the comments. It’s difficult to see who is the person contributing ideas and the project owner responding to them.
    – Maybe a more personal message from the project owner at the top of the page. Currently there’s no face to the introduction so I feel less inclined to help. Imagine the difference between a written note for help and someone walking up to you in person and asking for your help. You wanna recreate the personal face-to-face experience as close as can be done online.
    – Maybe instead of just being a comment platform it could be a match-making service for nonprofits and consultant volunteers. Kinda like a Tinder experience. Nonprofits could be notified when someone offers their help, and then a 30-minute Skype session could be organised and the volunteers could help out that way.
    – Not sure if you have this at the moment, but email notifications when there is a reply.

    Anyway, very subjective opinions and best guesses from me. Hope it helps 🙂

    Fantastic idea though. ??

    • Raul Tiru September 15, 2017 at 12:58 pm

      Hi Damir, Thank you for taking the time to provide us with invaluable feedback. You’re right on so many points. Really looking forward to discussing your input to see what we can realize in a short period of time.

      I can imagine you didn’t love the interface. I saw your product,, and it looked finger licking good.

      Best thing about receiving such great advice is that we can experience the value of Global Owls first hand 😉 Looking forward to hearing more from you in the future.

  5. Jerôme Naglé September 7, 2017 at 8:17 pm

    – Being consistent with the size of all the paragraph texts(about page)
    – I expected a dedicated page for ‘start here’, different from the homepage
    – Maybe an other color for the ‘lightblue’ subheadings
    – Replace text in images with real paragraph texts

    Great start, keep pushing!!

    • Raul Tiru September 7, 2017 at 8:26 pm

      Hi Jerôme,
      Thank you for taking the time to give your first piece of advice. You make some strong points. Looking forward to working on improving this platform and hearing more from you.
      And indeed. This is just the start 😉

  6. Koen West September 3, 2017 at 3:24 pm

    On the homepage, you used an image instead of web elements for “how it works”. Using an image this way will look off on mobile / tablet devices, and search engines can’t read images so it may affect your Google performance as well.

    On mobile, the pop-up looks a bit out of proportion and the “close” button is too tiny to click.

    On both the homepage and project pages, I’d go with more detailed copy and a clear call to action. I’m still not clear on what the intended action is here for visitors (email you, post a comment, sign up for your newsletter?).

    Great initiative and best of luck!

    • Raul Tiru September 3, 2017 at 3:44 pm

      Hi Koen, Thank you for your advice. I really need to invest more time in writing compelling and clear copy. Leading people to the desired action (giving advice) is also a must. I will work on it tonight.

      About the image on the homepage and email pop up:
      I’m not so great with writing code. This is what I came up with for now. The email pop up is a service of SumoMe and I can’t edit that. But it’s good to know that the user experience is not so great.

      Thank you and have a great day!

  7. MichaelVuong September 3, 2017 at 2:43 pm

    Better structure for discussion part. Maybe make some sort of tabs in which people can discuss for each part so it’s better structured for those who take in all the advice as well as people who discuss that specific part.

    The visuals of the website can be improved so it actually match the feel and look of global owls, but I think that is still a work in progress right?

    Maybe make a Facebook group in which you invite people from different industries to take part. It will give you a better reach. As far as integration, explore the possibilities in integration with website and other social media channels.

    • RaulTiru September 3, 2017 at 2:48 pm

      Hi Michael,

      Thank you so much for taking the time and providing me with valuable feedback. I envision a functional platform where organizations can post their own project and professionals can set up a profile where their pieces of advice will be collected and professionals can really profile themselves (like GrowthHackers .com and Inbound .org profiles). Disqus can then be replaced with a much nicer interface.

      I agree that the look and feel needs to be improved. That’s why I asked for feedback on this. I need help with the total package: copy, visuals, everything.

      I was thinking of setting up a Slack group. A Facebook group could be an option too. I was hoping to keep most of the conversation on the platform though. Since you’ve also mentioned it, I guess it’s worth re-evaluation the options.

      • Michael Vuong September 3, 2017 at 3:14 pm

        If you are not familiar yet, Facebook has been working on their product Workplace which brings people from different industries together. It has better interface and could potentially help Global Owls grow (considering Workplace is still in adapting phase)

        • Raul Tiru September 3, 2017 at 3:16 pm

          Hi Michael,
          Great to see that you’re familiar with Facebook’s Workplace. It’s certainly an option to consider.
          Looking forward to hearing more from you and other innovative marketers.

  8. Rod Holden September 1, 2017 at 2:48 am

    Hi guys,
    This sounds like a great idea, but I’m confused about the model and it’s not as intuitive as I would have hoped.These are my comments:
    1. Why launch when the product isn’t ready? Doing so will kill the name/brand and right now that’s the best part (Global Owls). You need a bunch of registered members before you launch and the more high profile people you can get the better. I’d take it down until you’re ready. (how long has it been up?)
    2. Without knowing what your ownership structure and debt level is I’d suggest going to a seed investor and getting $250k-$500k to (a) finish building/automating the platform and (b) funding some marketing.
    3. Crowdfunding is essentially a forward sales process where great products in development get sales traction. I may be wrong but I don’t think you’ll get much traction there…sell down some equity interest to get the cash you need.
    4. I don’t like your logo as it’s not apparent what it is until you focus on it. Go to Freelancer and put a simple request up with a link to this site (so people get the idea) and put $250 up and you’ll get something awesome and lots to choose from.
    5. Do you have a plan to monetize this platform? If so, how?
    6. Where are you based?
    Regards Rod

    • RaulTiru September 3, 2017 at 2:50 pm

      Hi Rod,

      Thank you for taking the time and providing us quality feedback. We will definitely discuss it in more depth. Here is my initial response:

      Without going live, we wouldn’t have received your feedback ? We’ve decided to launch an mvp of the actual platform to learn how people would interact with the platform and we’ve received a lot of valuable advice, also via email. This approach has the potential of slightly hurting the brand. I think that if we’re honest and transparent about the state we’re in, it will be ok. The responses we’re receiving are invaluable and the number of visits is low. We’re not really promoting Global Owls yet.

      We do have a few plans to monetize the platform. Our main focus is automating the process and delivering value to professionals and organizations. Then, we will have a closer look at the best possible approach to monetizing it.

      Please send an email if we can help you or Natural Impact Group in any way. We’re situated in the Netherlands. Have a great weekend!

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