Ripple Effect2018-01-26T23:04:28+00:00

Ripple Effect

Giving underprivileged artisans an audience and creating a marketplace for conscious shopping.


Ripple Effect
Manizaay Kaikobad and Rashi Mehta

Manizaay Kaikobad and Rashi Mehta, Founders Ripple Effect

Read their story on our blog

About Ripple Effect

Ripple Effect is a Social Enterprise that handpicks an exotic range of products from underprivileged artisans, NGOs and Sustainability Ventures, and provides them with a platform that connects to millions.

Not only that, but the founders are also smart ladies with a lot of passion and perseverance. They’re going to make a big impact, that’s for sure!

Ambition and how you can help

Ripple Effect wants to create a platform where people can shop consciously and they’re looking for advice to help grow their audience.

We’ve kickstarted the conversation on how they can improve their digital channels and are looking forward to reading the community’s feedback in the comment section below.

Our first slide deck with advice about Ripple Effect’s homepage design and Email Marketing

Our second slide deck with a few pieces of advice to improve Ripple Effect’s SEO

Ask any question and give your advice in the comments below


  1. Michael Vuong February 14, 2018 at 11:50 am

    Marketing wise I have nothing else to add. All the great points are given by Lillian!

    As for usability. The site looks great! It looks like most E-commerce websites. However, I was struggling with the loading times as well as the product pages. Most pages are showing another currency, it also wasn’t really clear which product was available for international shipping (the zip code check didn’t really cut it for me). When looking at the ToS as well as the shipping info, I had trouble finding what the cost (international shipping) would be for the visitor.

    It would come in handy to see that information straight away when looking for it!

    Hope this helps!

  2. Raul Tiru December 1, 2017 at 12:37 pm

    In summary:
    I would put the social aspect of Ripple Effect, front and center. The big images are now mostly about the products instead of the people behind the products.

    What I always advice people to do is to research people or businesses who are in the position they hope they will be in in a few years and to reverse engineer how to get there.

    You’re lucky that there are a lot of publications about how Etsy, for instance, became successful. Which marketing and branding efforts worked out well for them and which didn’t. Check it out. Google is your best friend and apply learning that are applicable to Ripple Effect.

    Best of luck!

  3. Sumairah Rahman November 30, 2017 at 4:03 pm

    My 5 seconds toughts about the website.

    Without fully understanding what you do, I jumped to your website. I noticed that you sell products and that the money goes to a good cause.

    I love the quotes on the website. It shows that you’re committed to doing good, but I couldn’t find HOW you do good fast enough, I still have many questions.

    overall, I like the look and feel of the website and I wish you all the best!

  4. RippleEffect November 20, 2017 at 10:38 am

    Hi Lilian,

    Thank you for your comments.

    – We shall definitely look into using free google ads account

    – Our current digital agency is working on the SEO part of our business

    -Could you elaborate on this a little more, as i didn’t quite understand how it would help and what could we work on for the same.

    – Will definately work on mailchimp integration for our mailers.

    Thank You for all your inputs.

  5. Lilian Sue November 5, 2017 at 12:19 am

    Hi Ladies,

    After looking at the slide decks, I’d consider the following:

    -For SEO purposes, consider signing up for a free Google Adwords account (you’ll need a Gmail account) and using their keyword tool. Even if you’re not running an PPC Adwords campaign, using the free keyword tool can help you get a handle on what keywords people are searching for when it comes to artisan made social good products.

    -Also for SEO purposes, while you should make every effort to avoid duplicate content, you SHOULD consider putting in internal hyperlinks, connecting all of your pages on your website together. Search engines love interlinking and it helps to improve your SEO search rankings.

    I’d also suggest moving the logos for the web shop into an area actually labelled “Store” as it takes away from the main page. You should have an abbreviated version of your key message on the main page as it lets people know what you mean about ‘conscious shopping’ and what your mission is. You can expand on it with an “About” page that lets people know who you are, what your mission statement is and what inspires you to do what you do.

    Regarding email marketing, MailChimp is a great way to manage your contact lists but I’d also suggest using a tool like SMORE flyers, an easy to use tool that help you create some great eye catching promotions to send as separate campaigns. SMORE has templates you can use specifically for flyers that are pretty eye-catching. You can monitor the progress through SMORE & share it on social media to a larger audience.

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