TEPHE: Transformational Experiences Promoting Higher Education

TEPHE empowers schools to partner with professionals in their community to provide a 21st century, whole child educational experience for students.


TEPHE logo
Ethan Adshade, founder TEPHE

Ethan Adshade, founder TEPHE


TEPHE empowers Los Angeles schools to partner with professionals & experts in their community and provide transformational experiences to their students.

Founder, Ethan Adshade, is a former school teacher who noticed that students need more role models to awaken their self-awareness of what their strengths are or where their brilliance lies.

With TEPHE, he aims to make the process of partnering with professionals and experts in the school’s community simple and to provide a whole child, 21st century, educational experience for students.

Ambition and how you can help

TEPHE wants to make school awesome for students. They want to empower schools to inspire their students within the confines of their own classrooms. They want curriculums to be more related to real-world. TEPHE wants every student to have an answer (and a plan of how to get there) to the question “What do you want to be when you get older?“

You can help by giving advice in the comment section below or by donating to their cause.

Show your skills. Build a better future.
Give advice below.


  1. Michael Vuong February 14, 2018 at 11:56 am

    5 seconds test:
    The website looks great! I could get a lot of information just by landing on the homepage. I don’t have real suggestions when it comes to improvement of the website.

    For usage purpose, I would try to use Hotjar to see people’s movement on your website to have a better understanding of what’s been read or what kind of information that is being read the most. Knowing these you can try and move the information towards your homepage or maybe even try to create a slider on the homepage

  2. Michelle O'Riordan December 5, 2017 at 11:49 am

    Hi Ethan,

    Big congratulations on launching your project TEPHE. I really enjoyed reading about it. It sounds like a fantastic project and I look forward to following your story.

    Your website looks great! However I have a few pointers that might be useful to you.

    One of the first things that I noticed about your home page is that is has a lot of text. It would be useful to include a quick summary explaining the main aims and objectives of TEPHE. It is essential to inform people about the project before asking them to donate.

    Another point that I would like to make is that it is essential that you focus on SEO in order to drive traffic to your website through email marketing, social media strategies, and content marketing. It is so important to really spread the word about this amazing project.

    One last thing – I found it difficult to find out what age children the project was primarily aimed at and what schools and communities can get involved (location). It would be helpful if this information is made more clear, perhaps on the homepage.

    Overall I think you’re doing a great job. I am looking forward to following your project!

  3. Ethan Adshade November 30, 2017 at 7:53 pm

    Thank you! Will definitely add those expectations in!

    • Sumairah Rahman January 27, 2018 at 11:25 pm

      Hi Ethan,
      I love the redesign of the website. It has a lot more info on the homepage. Great job. It’s visually appealing and clear. One think I do like to mention. The website loads really slow.
      Keep up the great work!

  4. Sumairah November 30, 2017 at 2:03 pm

    My 5 seconds toughts about the website.

    I like the artistic look of the website with the watercolours. The first thing that I noticed was that the page takes some time to load. While landing on the page, you wanted me to read a lot of text. I read the first few words, bit skipped the rest. I found it a bit weird to donate directly before knowing what TEPHE does.

    I also found it interesting to know how old the children, you’re helping, are. But I couldn’t find that information fast enough.

    Overall keep up the good work. I hope my feedback was helpful.

  5. Raul Tiru November 28, 2017 at 12:20 pm

    Hi Ethan,
    Congratulations on launching TEPHE and your achievements so far. I love it when people execute on their ideas and even more when they have such a great start.

    In the slide deck above, I gave a few pointers on how you could structure your homepage better to capture the attention of new visitors and provide them the information they need to trust TEPHE and to take the next action. Be it donating, signing up or subscribing to your mailing list.

    We’ve also sent you a spreadsheet with our analyses of TEPHE’s Social Media activities, SEO, Email- and Content Marketing. Our key takeaways are:

    Start building your domain authority for better SEO. You could start a blog and interview teachers, professionals and students and you could look for coverage in the media. There are a ton of places you could send your pitch to.

    I really love your case study videos. Those can really help in your pitch, but you should also optimize for your YouTube channel with the pointers we’ve provided. Especially if you’re planning to get more videos published.

    As for email marketing. Try coming up with a story to onboard people that have entered their email address to keep them engaged. At the moment, people don’t get any welcome email.

    One last thing. Would you like a grant of $10,000 USD of in-kind advertising every month from AdWords, an online advertising solution from Google?

    Go to: https://www.google.com/grants/ and follow the steps to get started. The entire process will take some time but it’s well worth it! If you need help with setting up ads in AdWords, let me know and I’ll get you started.

    Looking forward to reading pieces of advice from our community 🙂

Leave A Comment