How Salesforce Makes Big Data Cushy for Businesses? A Brief Guide

A Guide to explain how Salesforce is making Big Data Cushy for Businesses. A guest post by Sujain Thomas.

Salesforce was the pioneering name in CRM cloud and constantly evolving over the last several years’ time; Salesforce is now the No.1 CRM platform that is trusted across the globe with millions of users. As of late, Salesforce offers a wide range of tools, which are not limited to CRM solutions, but also largely in terms of enterprise app development. The new Salesforce DX puts forth a source-driven development approach, which also targets the small to medium scale businesses along with larger corporate. With the use of the comprehensive Salesforce suite, one may also try to discover a more comprehensive customer relations approach by gaining proper insight into individual customer behaviors and by understanding their needs.

Salesforce tools

Some major Salesforce tools are:

Sales Cloud – This tool will help the salespeople to identify the top prospective leads, closely interact with them, and help boost the sales as well as close sales in minimal time.
Service Cloud – Aims at helping the customer support team to perform more effectively and ensure seamless connectivity and effective communication.
Marketing Cloud – Featuring many tools that unite the sales and marketing processes into a single platform. It also gives the provision for the marketers to engage with the customers using different channels effectively.
Commerce Cloud – Helps in the creation of a more personalized and individualized sales experience between the businesses and users.
Community Cloud – This is another mighty tool that helps businesses to build communities around their brand consisting of the stakeholders, employees, partners, and customers. This will help boost close interaction and more engagement.
Quip – Rather than a tool, Quip is a more collaboration and comprehensive platform that helps in organizing better team coordination.

Salesforce DX is now an end-to-end app development platform that offers a unique solution in terms of source-driven enterprise application development. It could further save time and also help reduce developmental efforts. Salesforce offers much of a unified platform that will let the users enjoy customized solutions to ensure top security, too, while building the best apps. Now, the Salesforce application is used by thousands of enterprise users from across the world, ranging from small scale businesses to the biggest corporations of all sizes. Salesforce could offer support to all types of industries, too, without any geo-restrictions.

Some of the major industries to which Salesforce is serving with its unique set of tools include, by not limited to, financial and banking sector, logistics, healthcare, FMCG, retail, communication and media, logistics, automotive, etc. Some of the most renowned companies from across the globe like Aston Martin, American Express, Canon, Puma, L’Oréal to, etc. too now use Salesforce as their preferred CRM platform.

Big data on Salesforce

In the era of big data, Salesforce is scoring big by making some significant changes to its platform. There are many new concepts launched on to the Salesforce’s latest DX platform, which enables better source control management, scripting, and continuous integration, which all makes things much easier for the developers. Doing so now paved the way to upgrading the conventional data management practices in e-commerce as well as the DX suite ensure continuous code promotion as well as testing automation. Further, we will discuss some of the big data solutions offered by providers like Flosum.com through the Salesforce CRM suite lately.

Let’s dive into flosum and other tools!

Big data tools

Heroku

The latest version of Salesforce DX functions on the Heroku platform. All the apps which are hosted on Salesforce CRM may be using the Heroku pipelines. The users of DX will enjoy a rich experience with Heroku in terms of both continuous integration as well as the benefits of upgradable tools that come along with DX.

Salesforce DX now depends largely on the Heroku Flow for its functioning, and the major components of it complement effectively to machine learning as well as big data management. Further, we will discuss the major components of Heroku, which facilitate big data administration on Salesforce. Even though three of these were already existing there for many years, big data has really changed the picture and started tapping the potential of these tools in a bigger way lately.

Heroku pipelines

It is a much innovative approach to organize Heroku apps that share the same codebase. The users could find a much easier way to develop, review, and produce a unique environment offering more support and ensure continuous delivery. This will further help create a more visible visual platform to help manage a bigger volume of data coming in every minute and handle it in the best possible manner.

Review Apps

This is another component of the Heroku Flow, which will let the enterprise users discuss purpose-made changes which they would like to merge into the codebase. For those apps which get connected to Git or GitHub, review apps of Heroku may run some temporary tests on given URLs based on the pull requests which are open.

Integration of Github

This integration will again let the enterprise users connect reports to Heroku apps. This could be done manually, or one can also use automation while working with it on Salesforce developmental platform. Each time, the deployment will show you the difference between the actual current release as well as the previous commit made. You could also access the activity tabs on the dashboard of the Heroku apps and then understand the performance in a better way.

Heroku CI

Another latest addition to the Heroku Flow suite is Heroku CI, which is available in the latest DX release of Salesforce. Continuous Integration or CI will let the users do take a better approach to integrate Salesforce tools with other third-party tools that the developers are already using. Say, for example, you could Jenkins in combination with the in-built Salesforce tools. This will further make the automation testing much easier to run against the code. This will further facilitate big data management better.

To achieve these best benefits, one also needs to have a clear understanding of the objective as to how to approach this predictive analysis model. There are many such objectives to be derived on the usage of Salesforce DX as like financial modeling, revenue forecast, fraud management, budgeting, marketing administration, operational strategies, and so on to measure the success of your model.

Author Bio

Sujain Thomas is a writer and SEO expert. Nowadays Sujain manages and writes for Flosum.com. Her primary focus is on “Salesforce DX”. She is responsible for building content that helps IT professionals learn to speak each other’s highly specialized languages.

FAQ

What is Salesforce Big Data, and how does it benefit businesses?

Salesforce Big Data refers to the use of large volumes of data within the Salesforce ecosystem to drive insights, make informed decisions, and enhance business processes. It benefits businesses by enabling them to analyze vast amounts of customer data to personalize experiences, optimize sales and marketing efforts, and improve overall operational efficiency.

How does Salesforce leverage Big Data to enhance customer relationship management (CRM)?

Salesforce leverages Big Data to enhance CRM by collecting, storing, and analyzing large volumes of customer data from various sources, including interactions, transactions, social media, and website activity. This allows businesses to gain deeper insights into customer behavior, preferences, and needs, leading to more personalized and effective customer interactions.

What are some key features of Salesforce Big Data analytics tools?

Some key features of Salesforce Big Data analytics tools include advanced data visualization capabilities, predictive analytics, machine learning algorithms, real-time data processing, and integration with other Salesforce cloud products. These features enable businesses to uncover valuable insights from their data and drive data-driven decision-making.

How does Salesforce Big Data help businesses improve sales and marketing strategies?

Salesforce Big Data helps businesses improve sales and marketing strategies by providing insights into customer buying patterns, preferences, and engagement history. By analyzing this data, businesses can identify high-value leads, personalize marketing campaigns, optimize sales processes, and forecast future sales trends more accurately.

What role does Salesforce Einstein play in leveraging Big Data for businesses?

Salesforce Einstein is an artificial intelligence (AI) platform built into the Salesforce ecosystem that uses Big Data to deliver predictive analytics, personalized recommendations, and automated insights. It analyzes vast amounts of data to uncover patterns, predict outcomes, and make proactive recommendations to users, helping businesses drive growth and innovation.

How does Salesforce Big Data assist businesses in improving customer service and retention?

Salesforce Big Data assists businesses in improving customer service and retention by enabling them to analyze customer interactions, feedback, and sentiment data in real time. This allows businesses to identify and address customer issues promptly, personalize support experiences, and proactively engage with customers to build stronger relationships and loyalty.

What security measures does Salesforce implement to protect Big Data and ensure data privacy for businesses?

Salesforce implements robust security measures to protect Big Data and ensure data privacy for businesses, including encryption, access controls, authentication mechanisms, data masking, and compliance with industry regulations such as GDPR and CCPA. Additionally, Salesforce provides tools for monitoring and auditing data access and usage to prevent unauthorized activities.

How does Salesforce Big Data help businesses optimize operations and resource allocation?

Salesforce Big Data helps businesses optimize operations and resource allocation by analyzing operational data, supply chain metrics, and workforce performance indicators. By identifying inefficiencies, bottlenecks, and areas for improvement, businesses can make data-driven decisions to streamline processes, allocate resources more effectively, and drive operational excellence.

What are some best practices for implementing Salesforce Big Data solutions in businesses?

Some best practices for implementing Salesforce Big Data solutions in businesses include defining clear objectives and use cases, ensuring data quality and consistency, establishing governance policies, training employees on data analytics tools and techniques, and continuously monitoring and refining data processes to drive value and innovation.

How can businesses measure the ROI of Salesforce Big Data investments?

Businesses can measure the ROI of Salesforce Big Data investments by tracking key performance indicators (KPIs) such as increased revenue, improved customer satisfaction scores, reduced operational costs, faster time-to-market for products and services, and enhanced competitive advantage. By quantifying the impact of Big Data initiatives, businesses can demonstrate the value of their investments and prioritize future projects accordingly.