Nice! You’re getting some nice traction on LinkedIn. Let’s go beyond just the number of followers and check out who is following your LinkedIn Company Page.
Bonus content: How to get more followers for your LinkedIn company page [13 simple tips].
In the 2020 update, LinkedIn has added a feature to:
- See who is following your LinkedIn company page;
- How your LinkedIn company page is growing compared to other pages in your industry.
How to see your LinkedIn page followers on your company page
The simple way is to go to your LinkedIn company page, click on your followers and you’ll get your overview.
Your LinkedIn followers overview
This is how your LinkedIn followers overview looks like (pictures and names of GlobalOwls followers are deleted). From here, you can explore and learn more about who your audience is, where they live, etc. This is very valuable to understand if you’re creating the right content and attracting the right followers to your LinkedIn page.
LinkedIn company page followers drill down
From this overview, you can drill down and learn more about your followers:
- Where they live;
- Their job function;
- Job seniority;
- The industry they work in;
- Seize of the company they work at.
Again, this is very valuable to learn and see how it progresses or shifts over time.
I hope this helps. Be sure to check out our article on how to get more LinkedIn followers here and subscribe below to receive more LinkedIn and Digital Marketing tips in your inbox.