Everything You Need to Know About SEO for Lawyers
Creating an effective and long-lasting SEO strategy is essential for Law Firms. Check out why and how to start Implementing SEO tactics today.
As a lawyer, building your business in the digital age can be a challenge. In the past, law firms tended to serve clientele in their immediate area who knew of them through word of mouth around town. Nowadays, however, digital marketing has allowed individuals from all around the world to seek out businesses that may not be in the exact area in which they live.
While this increased prevalence of potential customers can be good for business, it is a double-edged sword. More competition has emerged due to digital advertising as well, which can make building up your legal firm challenging. To that end, implementing SEO strategies into your marketing campaign can help you bolster your brand and drive high-quality traffic to your site.
What is SEO?
For those unfamiliar with the term, SEO stands for search engine optimization which refers to the comprehensive process of improving a website so that its visibility increases on various search engines. SEO itself is a range of practices that all contribute towards this overarching goal. Whether it be improving link popularity to a site, the relevance of content on a site, or simply making your website easier to use, all of the above can benefit your search engine ranking.
Why Does SEO Matter?
As a law firm, it’s natural to wonder why search engine optimization even matters when it has nothing to do with law. Put simply, the global marketing for digital advertising and marketing is projected to reach $1.5 trillion by 2030 alone, representing over a 13% compound annual growth rate. Traditional advertising is quickly falling by the wayside with digital marketing taking its place.
To successfully market your law firm to bring in more clients, an emphasis on digital marketing must occur. SEO is the foundation of this form of marketing, which is what makes it so important for all businesses, regardless of their product or service.
Unique Ways SEO Can Bolster your Law Firm
There are a number of benefits to creating an effective SEO strategy for your law practice, but some of the most notable include:
- A strong SEO strategy can build brand credibility and trust over time
- SEO allows websites to rank higher on search engines where a great amount of organic traffic sits
- A good SEO strategy means better user experience, which means potential customers will already be happier
- Increased engagement and traffic can result in larger amounts of business
- SEO is extremely cheap and simple to implement when just starting out
Implementing an SEO Strategy: Steps to Follow
Developing local SEO strategies for lawyers, whether they’re specialized in various areas such as divorce mediation or corporate law, can be difficult when you don’t know where to start. Fortunately, creating an effective SEO strategy can be done quickly in a few simple steps. To get started building your new digital marketing campaign, use the following tips:
Start by setting achievable goals
Aiming to drive thousands of viewers to your legal firm’s website and take on hundreds of new clients in just a couple of months is a lofty goal. Therefore, start by setting reasonable SEO goals for your firm as you begin. Aim to drive just a hundred new views to your website on a monthly basis when starting out, and potentially aim to bring on five new clients that were driven to your site via the web. By starting slow, you can optimize your SEO strategy over time and improve its efficacy.
Analyze the current state of your SEO
All websites already have some form of SEO built in by simply existing on the web and through content that is on those sites. To evaluate your own site’s SEO, type a simple search related to your legal firm’s specialty into Google, along with your area, and see if your organization comes up. If it doesn’t, then there may be some work you can do to improve your SEO.
Perform keyword research in your field of law
One major factor of SEO is keyword integration on a website and all content on that site. Every keyword you use should be a commonly searched word or term within your industry. Attempt to work these keywords into your website in a natural manner, whether that be through page headers, blog posts, or anything else.
Optimize on-page blog content for your legal website
Creating a blog section of your website has two benefits: educating readers, which establishes yourself as a subject matter expert, and improvement of SEO through the opportunity for keyword integration. Publish blogs to your site on a consistent basis that are relevant to your specialty in law and which use hot keywords for your industry.
Build links to your website
Another excellent way to improve your overall SEO is to improve your domain rating. This rating essentially determines how many other websites like out to your page. The higher your score, the more credible and reputable you likely are. Therefore, offer to publish guest posts on other blogs in return for linking out to your site so that you can slowly start to improve your domain rating.
Create “evergreen content”
Finally, any and all content on your website should be evergreen content. This term simply means that the content in question will never go out of style and will always be relevant. This helps to ensure you don’t need to constantly need to go back through your website to change things around or remove content if it is no longer relevant to your field.
Grow your business through search engine optimization
Creating an effective and long-lasting SEO strategy is not easy and isn’t the right choice for all businesses. However, for those businesses that do choose to implement such a strategy the benefits can be more than worth it. Considering allocating some of your marketing budget for the year towards digital marketing strategies, with a specific emphasis on SEO development and implementation. When integrated into your current marketing campaigns successfully, you can see benefits from SEO in a matter of months or less.
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