Social Media and Digital Marketing – Everything you need to know

Do you want to promote your business? Learning and applying Social Media and Digital Marketing is a must. Here’s what you need to know.

Digital. Social Media. Two of the most used words in the 21st Century, so far. Oh, and #selfie too.

Since the 2000s, a lot of things have changed. Well, before the 2000s, we got introduced to the Internet, however, in the 2000s a lot of great things happened. 2003 was the year that we got introduced to MySpace, a social media network that was very popular back then. In 2004 we got introduced to Facebook, a social media network that was first meant only for a small group of people, but fasts forward to the present day and it’s one of the most used social media apps in the entire globe.

But, what mostly changed the entire ‘game’ are smartphones, when the first iPhone that got launched in 2007 by Steve Jobs its purpose was to be able to call on a phone, text, and have music in there, so we don’t have to carry a different platform for that (back in the days we had iPods, Walkmans, MP3 Players, I’m sure the Gen Z generation doesn’t even know what those were… gold old times).

However, now smartphones are used… for almost everything. There’s an app for almost everything. I’m very sure that you’re reading this on a smartphone device, and not on a PC. But, what are some advantages of social media?

1. Social Media apps are free

Yes, that’s true. Social media apps, such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat, etc. are free! However, if you want to do ads and promotions, you can pay for it. But mostly it’s free. By this, you can connect with people around the world, by just signing up. You get the updates in what you want, with just one click. How cool is that?

2. You can promote your business

As we previously mentioned, you can do ads and promotions on social media, however, you can also promote your business for free. During the pandemic in 2020, based on a study, the usage of social media increased. A lot of small businesses that opened during the pandemic had a successful start because of the social media help. The right digital marketing strategies will get you what you want. (We will get into that later 😉 )

3. You can learn new things

There are a ton of groups, communities, web pages that are very informative about what you might be interested in, starting from school groups, hobbies you already have, or new hobbies that you want to start. There is also a lot of training and tutorials online for almost everything, and during the pandemic, there were many courses offered for free. How cool is that?

What is a digital marketing and how is it related to social media?

Digital marketing is a very new field and it hasn’t been around for a long time like traditional marketing has. It started to rise more when social media started to get used more. Digital marketing helps our websites/businesses to gain more visibility online.

Digital marketing is a very wide industry. It has a lot of inner industries, and here are some of them:

1. Search Engine Optimization (SEO)

SEO is a very new field in digital marketing and it is very important for your business. But first, we need to explain what SEO is. Search Engine Optimization is used for ranking your website on search engines (such as Google, Yahoo, Bing, etc.). Why is this important? Because the higher you rank, the bigger your income is.

2. Social Media Marketing

Digital marketing is very tied with social media marketing. And that is because digital marketing was invented because of social media. Nowadays, when we’re living in a digital world, social media is very popular. You can do ads with social media, by reaching a lot of customers. Also, this way you get to be more close with your customers’ opinions, their suggestions, etc.