The Best B2B Content Marketing Metrics for Your Business

Written By

GlobalOwls

It's time to measure correctly

Gone are the days of chalking “marketing success” up to the number of leads generated from a piece of content, or the open rate of a nurturing email.

Metrics that matters

What today’s stakeholders want to know is simple: did the funds going into your marketing budget actually lead to more revenue for your business?

It starts with using measurable content formats

A go-to file format for most businesses, PDFs have been around for decades. Despite the familiarity and universality of PDFs, the word “decades” is a red flag considering the pace at which digital marketing has evolved.

PDFs only show vanity metrics

Once a visitor downloads a PDF from your website, they take their traceability with them; in other words, their actions become impossible to track.

Stop using PDFs

Start using interactive web content formats

Then, start tracking metrics throughout the funnel

Which pages / topics were most valuable, how did people get retargeted, how long did it take to go from reader to MQL?