How To Create A Content Marketing Strategy In 2021
Having a well-documented content strategy is fundamental to content marketing. And yet, as HubSpot reports, only 37% of B2B companies that use content marketing have a documented content strategy.
Understanding who will be reading your content.
Create your Persona
Every piece of writing should target a specific group and inspire them to take a particular action.
Inspire your audience to take action by Telling a Story that resonates
Understanding where your readers hang out.
Which platforms do they use, when are they most active, mobile or desktop?
Mapping your content to the buyer's journey
- Awareness stage - Consideration - Decision
Do a Content Audit to understand where the gaps are
Are you mainly focusing on the Awareness stage and lack content for the Decision stage?
Establish goals for your content
– Acquisition – Activation – Education – Revenue – Expansion – Referral
Build your content calendar
Organization is paramount to a good content strategy. To be successful, you need to be able to see the big picture in terms of which content assets you've already created,
This was a short summary of an In-Depth article