Tell me You're Not Sending PDFs to Actual Prospects
In this Web Story
Why PDFs are Outdated and Why you should not use PDFs for your Business Content
You can’t track prospect's engagement with PDFs
PDFs completely lack the ability to collect data. You may be able to that a prospect has downloaded a PDF, but you don't know the prospect did with it afterwards.
PDFs not mobile-friendly
PDFs are extremely difficult to use on a mobile device, requiring zooming pinching. Your prospects will not have a great experience.
PDFs require multiple steps to access
Because they're offline documents, PDFs require you to download them before viewing. Often, PDFs end up somewhere in a prospect's folder catching dust.
PDFs are static, boring, and don’t let you embed multimedia
Want to give your prospect a great first impression? Check out the PDF alternative below. Don't use PDFs for business content.
You can't control distribution or circulation of PDFs
Once a PDF has been sent, downloaded, or shared, you lose all control over it.
PDFs are difficult to create
For every PDF you want to create, you often need several people to get it done. This is anything but great for ABM-campaigns.
PDFs have had their time.
(In the 1990s). Check out below how you can create better content experiences at scale.