Marketing collateral is any media material used to promote a company’s products or services. This includes everything from print materials like posters and flyers to digital content like catalogs and digital magazines.
Different collateral types serve different purposes and largely depend on how far along your prospects are in the marketing funnel.
- eBooks; - Blog posts; - Pillar pages; - Landing pages; - Branded content; - Infographics.
- Brand stories; - Case studies; - White papers; - Corporate brochures; - Product catalogs.
- Proposals & presentations; - Re-engagement emails; - Corporate magazines; - Digital reports; - Customer magazines.
- Mind your Brand Consistency; - Use the right design tools.