PDFs are Outdated
Written By
GlobalOwls
Here's Why You Should Stop sending PDFs to prospects in 2023
PDFs
not mobile-friendly
PDFs are
extremely difficult to use
on a mobile device, requiring zooming in and panning around.
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PDFs
require multiple steps to access
Because they're offline documents, PDFs require you to download them before viewing.
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You can’t track reader engagement with PDFs
PDFs completely lack the ability to collect data. You may be able to see how many times a PDF was
downloaded,
but you don't know what people did with it afterwards.
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PDFs
are static, boring, and don’t let you embed multimedia
It's nowhere near the format you're consuming this content on right now.
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You can't control distribution or circulation of PDFs
Once a PDF has been sent, downloaded, or shared, you lose all control over it.
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PDFs are difficult to create
For every PDF you want to create, you often need several people to get it done.
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PDFs have had their time.
(In the 1990s).
Check out below how you can create better content experiences at scale.
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Why you should stop using PDF for Business Content
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