Why You Should Stop Sending PDFs to Actual Prospects

Written By

GlobalOwls

In this Web Story

Why PDFs are Outdated and Why you should not use PDFs for your Business Content

You can’t track prospect's engagement with PDFs

PDFs completely lack the ability to collect data. You may be able to that a prospect has downloaded a PDF, but you don't know the prospect did with it afterwards.

PDFs not mobile-friendly

PDFs are extremely difficult to use on a mobile device, requiring zooming pinching. Your prospects will not have a great experience.

PDFs require multiple steps to access

Because they're offline documents, PDFs require you to download them before viewing. Often, PDFs end up somewhere in a prospect's folder catching dust.

PDFs are static, boring, and don’t let you embed multimedia

Want to give your prospect a great first impression? Check out the PDF alternative below. Don't use PDFs for business content.

You can't control distribution or circulation of PDFs

Once a PDF has been sent, downloaded, or shared, you lose all control over it.

PDFs are difficult to create

For every PDF you want to create, you often need several people to get it done. This is anything but great for ABM-campaigns.

PDFs have had their time.

(In the 1990s). Check out below how you can create better content experiences at scale.

Create Better Content

Check out the Ultimate Guide to Content Creation and Start creating Better Contnet.

Why you should stop using PDF for Business Content

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