For the Summer of 2022

Written By


Top Marketing Books 

1.  Icarus Deception by  Seth Godin

The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art.

2.  Hooked: How to Build Habit-Forming Products by  Nir Eyal

People using your product is cool, but people habitually using your product is cooler. There’s a pattern to which products and services catch attention and become essential for consumers and which, and Hooked answers how to to do just that.

3.  Influence: The Psychology of Persuasion by Robert Cialdini

You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts.

4.  How Brands Become Icons by Douglas B. Holt

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons.

5.  Originals: How Non-Conformists Move the World by  Robert Grant

Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies

6.  Contagious, Why Things Catch On by  Jonah Berger

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time

7.  Permission Marketing by  Seth Godin

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily.

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