Sales collateral is any kind of document or media that helps support the sales process and moves leads through the sales funnel. This includes printed media such as adverts, flyers, or brochures and digital collateral such as blogs, landing pages, eBooks, videos, and social media.
Ask yourself what guidance, stats, facts, and figures might help address any barriers to sale at this time. What additional knowledge or data would help convince them that you are the brand to help them fulfill their needs and desires.
- eBooks; - Blog posts; - Pillar pages; - Landing pages; - Branded content; - Infographics.
- Brand stories; - Case studies; - White papers; - Corporate brochures; - Product catalogs.
- Proposals & presentations; - Re-engagement emails; - Corporate magazines; - Digital reports; - Customer magazines.
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