Top Sales Collateral You Should Be Using in 2024

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What is Sales collateral?

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What kinds of sales collateral are most effective?

[{"selector":"#anim-426e5b3c-c06e-4166-8534-339feb37d163 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Ask yourself what guidance, stats, facts, and figures might help address any barriers to sale at this time. What additional knowledge or data would help convince them that you are the brand to help them fulfill their needs and desires.

Sales Collateral for the Awareness stage

[{"selector":"#anim-309ba8a7-62a3-4b1a-9f00-48d7fda9b3e5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] - eBooks; - Blog posts; - Pillar pages; - Landing pages; - Branded content; - Infographics.

Sales Collateral for the Consideration stage

[{"selector":"#anim-f103618c-e071-4d8e-8bf3-60c5dc8b866c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] - Brand stories; - Case studies; - White papers; - Corporate brochures; - Product catalogs.

Sales Collateral for the Decision stage

[{"selector":"#anim-ff84fa8b-9cd7-438b-98cc-7c278cf6e353 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] - Proposals & presentations; - Re-engagement emails; - Corporate magazines; - Digital reports; - Customer magazines.

Boost Content Creation

[{"selector":"#anim-1369a980-51d2-4a94-9bec-e5834309d7f3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Boost Content Creation for all stages of the Buyer Journey to increase your sales objectives. Check out full guide below. Read full article here