What is Content Intelligenceand why it matters

Written By

GlobalOwls

What is Content Intelligence?

Content intelligence allows you to discover deep insights so you can meet (or even exceed) your goals. As long as your organization commits to gathering intelligence, you’ll have a complete idea of how effective each piece of content is.

Why Content Intelligence matters

1. Reach the Right Customers

Every time your target audience interacts with your content, they leave clues about their behaviors and preferences

Why Content Intelligence matters

2. Prove a Clear ROI

A page view doesn’t necessarily mean that a customer has a positive opinion of your brand. This is where gathering better content intelligence can help.

Why Content Intelligence matters

3. Increase Efficiency and Confidence

Marketers can’t afford to waste their precious time and energy on content that may or may not be effective.

Why Content Intelligence matters

4. Improve Personalization

A one-size-fits all approach to content won’t help you meet your goals. Every prospect is in their own unique stage of the customer journey

Why Content Intelligence matters

5. Support the Sales Team

Chances are many of your sales reps don’t receive the right information at the right time to sell to prospects successfully.