Marketing Collateral You Should Be Creating in 2024

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What is marketing collateral?

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What kind of Marketing Collateral should you use?

[{"selector":"#anim-a26ab11c-375f-4b96-b44f-20eb814a7203 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Different collateral types serve different purposes and largely depend on how far along your prospects are in the marketing funnel. Create Content With AI

Marketing Collateral for the Awareness stage

[{"selector":"#anim-10372b49-434b-4ff3-b4b6-c9a4137090dd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] - eBooks; - Blog posts; - Pillar pages; - Landing pages; - Branded content; - Infographics. Create Content With AI

Marketing Collateral for the Consideration stage

[{"selector":"#anim-5552d7b0-61b1-46dc-98be-4831f07709b5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] - Brand stories; - Case studies; - White papers; - Corporate brochures; - Product catalogs. Create Content With AI

Marketing Collateral for the Decision stage

[{"selector":"#anim-d8482801-4b38-4620-aa48-cd152a78f41c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] - Proposals & presentations; - Re-engagement emails; - Corporate magazines; - Digital reports; - Customer magazines. Create Content With AI

Designing your Marketing Collateral

[{"selector":"#anim-ba4de0bc-5dc7-43d9-8d0a-e8d07ba0eb07 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] - Mind your Brand Consistency; - Use the right design tools. Create Content With AI

Interested in creating breathtaking content?

[{"selector":"#anim-8a7cadf3-f137-43c8-96fe-b53c33f7ed0f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Check out how AI Can help you create more and better content. Get the guide