Social Impakt2017-11-16T19:09:04+00:00

Help Social ImpaKt provide affordable and eco-friendly water filters to improve access to clean water in rural Indonesia

Get involved – Give advice below.

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Social Impakt logo

Project: Social ImpaKt

The problem Social ImpaKt solves

More than a billion individuals – one in seven people on the planet – now lack access to safe drinking water. The vision of Social ImpaKt is to support everyone, everywhere to have access to safe and affordable drinking water.

The impact Social ImpaKt has

So far Social ImpaKt has distributed more than 3,000 water filters to rural families in Indonesia. 16,000 people now have access to clean drinking water, they did not before.

Successful crowdfunding campaign

Social ImpaKt just finished (October 2017) a successful crowdfunding campaign where they’ve raised €51.481 for financing 1600 water filters, impacting an additional 13.000 people.

Your opportunity to get involved by donating your knowledge

Collectively, we can help Social ImpaKt provide water filter to even more people. Their website and Social Media accounts need improvement and we can help by donating our knowledge.

Advice needed

Jeroen van Overbeek

Jeroen van Overbeek, Founder at Social ImpaKt

  • Web Design: We would love to learn how we can make our website more appealing to our audience.
  • Social Media: To increase our reach, we would love to get valuable tips on how to improve our social media presence.
  • 5 second test: we would like to optimize the clarity of our homepage by measuring first impressions. Go to Social ImpaKt, have a look at the homepage for 5 seconds, come back and write down your first impressions (what you still recall, look & feel, etc.).

Show your skills. Build a better future.
Give advice below.

(Do the 5 second test. It’s powerful & only takes about 2 minutes to make an impact.)


  1. Patrick Liddy November 13, 2017 at 4:25 am

    I like the design, but there is a lot happening on the homepage. I’d suggest paring content back to just the most important messaging. You can move content that’s valuable but doesn’t necessarily belong on the homepage to other pages on the site. Take a look at your homepage on a mobile device as well…it’s just a lot of information to take in. Especially for new visitors.

    Also –

    Your opt-in form didn’t work for me.
    The Youtube video above Jeroen’s profile isn’t embedded.

    Last thing; I really love your mission, but I’m thinking that “Our vision is to support everyone, everywhere to have access to safe and affordable drinking water.” is pretty broad. I’d suggest narrowing down or honing the mission statement to specific regions you serve, or ‘underserved rural areas’, if that’s your primary demographic. I think this would make it easier to communicate your goals in any fundraising efforts and beyond.

    Hope this helps! Let me know if I can clarify anything!

  2. Juliadaker October 14, 2017 at 3:13 am

    Overall I liked the website, my advice would be to ensure you are using fonts and colours that are visually accessible to all. To show you are inclusive remember there are members of society that have visual impairment. If you can, visit: this eill give you some guidelines on what you can do to ensure your website has accessibility. Hope I have been a help rather than a hindrance.Julia

  3. Hanniz October 11, 2017 at 8:39 am

    The blue colour is attractive and relates to your water campaign.

    On the homepage you could mention your impact – “So far Social ImpaKt has distributed more than 3,000 water filters to rural families in Indonesia. 16,000 people now have access to clean drinking water, they did not before.”

    And your goal with a deadline.

    Love the fact that you’ve put your story and why you’re doing this.

    The YouTube link has not been embedded properly on the home page.

    • Raul Tiru October 11, 2017 at 10:36 am

      Hi Hanniz,

      Showing the amount of people helped should indeed help visitors understand Social ImpaKt’s impact better and people might be easier inclined to take action. Great feedback. Thank you.

  4. Gabriella Cook October 3, 2017 at 6:16 pm

    Delay the newsletter pop-up to 7-10 seconds after a visitor lands on your site or until they scroll 50% down the homepage. From a visitor’s perspective, an immediate pop-up isn’t enough time to look through your value prop and trust you with my email address.

    Additionally, consider changing the color of your banner so that it stands out from other content on your site. Since it blends in, it’s not clear to visitors that this is your main CTA.

    Finally, the site feels very cluttered. I’d consider eliminating the social icons on top, along with the phone number, email address, and the English and Indonesia flags. You already have a contact tab so this information feels a bit repetitive. I’d also move the “back to basics” content to your About tab.

  5. francisco.rubin October 2, 2017 at 1:30 pm

    The first thing I see is the popup to subscribe. I don’t know what you’re doing at this moment, so I won’t subscribe but click it away. Maybe you could activate the popup later, after the visitor reads about what you do.

    After closing the popup, the first thing that catches my eyes is the banner that promotes the crowdfunding campaign, so I clicked on that. Congrats on raising 20k already!

    If possible, open the crowdfunding campaign in a new tab. I went back to the homepage and got the popup again. After closing the popup again, I read the header and clicked on “see our impact”. I like the impact page. It has a lot of blog posts and it shows how you’re contributing in communities.

    I then went to your store. It was not clear for me if the items I could buy was for myself or for others. On the homepage and on the shop page, I would make it more clear to people. Do they buy the items for themselves or for others?

  6. Michael Vuong September 21, 2017 at 8:15 pm

    5 Second Test:
    My first second was spent at the big yellow button that says join the movement. This kinda creates the urge to make me look for other info to gather more about the cause. The big picture is beautiful and catches my attention, but it is not immediately clear to me what the correlation is with the cause until I read further and examine the picture again (maybe a “moving” background could help this (check out for an example)).

    The pop-up can be fairly distracting and annoying when I am reading the actual message of the website.

  7. GirlsUnitedFA September 21, 2017 at 10:38 am

    5 Second Test:
    From first glance I found your website very engaging and interesting, the initial image was captivating and made me want to learn more about what you do!
    The colour scheme is great and really attractive.

    The only thing was the subscription pop-up, this was slightly distracting and I wanted to get rid of it so I could have a look more at the website. Perhaps add this as a banner or at the bottom of the page instead so people can subscribe after researching more what you do etc.

  8. Raul Tiru September 19, 2017 at 2:04 pm

    5 second test:
    At a first glance. I noticed that there was a lot of distraction when I landed on the homepage. I didn’t know where to look and then, a pop up popped up within a few seconds.

    I would remove all the extra information like: phone number, email address and social links at the top of the page and move it to the footer to give it a cleaner look and help visitors focus on the most important message. I would also trigger the pop up to activate only after about 30 – 45 seconds. Let people look around first before asking something.

    I did love the fact that it was quickly clear that Social ImpaKt is committed to providing affordable water filtration.

    • Gabriella Cook October 3, 2017 at 6:22 pm

      Great feedback Raul!

      I had the same input to offer.

      • PhilippStakenborg October 21, 2017 at 11:54 am

        I want to emphasize the same point:
        There is a lot of Information and multiple “Call to Actions”.
        The CTA “Donate Now” is to hard I think – as a first time Visitor I want to have information what your product or service is about. Here are the 2 Buttons “See our Impact” and “See our Store” better and should be placed is the main focus.

        I would place the “Donate Now” Button in the top right sticky navigation (next to Contact).

  9. Raul Tiru September 17, 2017 at 8:00 pm

    Once again, I get the honor to leave the first piece of advice.

    To increase visibility to your crowdfunding campaign, you might want to make proper use of your website’s traffic. Right now, there’s only a banner displayed on the homepage, promoting the crowdfunding campaign.

    You might want to consider the following:
    1) Embed the campaign throughout your entire website.
    2) If this is not possible: consider adding the banner throughout the entire website, not only on the homepage. Visitors that land on a different page than your homepage, don’t see the message.
    3) If you don’t embed the campaign but keep the existing header, consider adding more contrast to attract more attention. At the moment, the banner has the same color blue as the main website color.

    Keep up the good work!

    • tonico24 October 11, 2017 at 9:31 am

      I agree with both Raul comments.

      In addition, I suggest to write number of people involved in a bigger font.

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