Social media plays a significant role in the online promotion of your nonprofit, charity or NGO. By leveraging effective social media marketing strategies, you can attract thousands of visitors to your website.
With new daily updates, the world of social media has become a buzzword. It has become a powerful tool to boost the online presence of your nonprofit. Its never too late to get started in Social Media Marketing for your NGO.
One of the most important things you require for initially getting started with social media is the best tools that enable you to reach a large number of people.
In this article, we have compiled a list of essential tools for social media that you should know from the start.
Let’s get started.
Social Media Tool 1: StoryLab.ai
Create better Social Media Captions faster.
If you want to succeed on Social Media, you’ll need more and better content at scale. StoryLab.ai is a free tool that helps you generate highly relevant Social Media Captions. Simply describe what you would like to post about and StoryLab.ai’s tool will do the heavy lifting for you.
You’ll have Facebook, Twitter, Instagram Captions in no time.
It’s like having an AI buddy that you can spar with and shoot ideas with a click of a button.
StoryLab.ai’s Social Media Caption generators come with a free trial. No credit card is needed.
Give the Social Media Caption Generator a try for free.
Social Media Tool 2: Hootsuite
Many nonprofits access multiple social media accounts, and sometimes they find it difficult to manage them all. Hootsuite is an awesome social media management tool that helps you to manage all social media accounts easily from a single place.
- It helps you to schedule your content and post it on various social media platforms like Facebook, Twitter, LinkedIn, Instagram etc.
- The motto of this tool is: Manage all your social media from one place.
- It secures all the security and login information of all your accounts.
Social Media Tool 3: Buffer
Buffer is a popular and widely used social media marketing tool. Due to its simplicity and efficiency, Nonprofits love using this tool. This tool offers amazing analytical features to track the performance of all your social media posts.
- For nonprofits that are just starting up, buffer offers a free account.
- Based on the followers’ activity, it suggests perfect moments to post on social media accounts.
- You can also create and schedule your content with the buffer’s image creator and shorten your links.
Social Media Tool 4: The Evergreen Content Poster
If you’re anything like most non-profits, you probably jumped on the content marketing bandwagon some time ago to help drive traffic to your organization online.
But what happens after you push that publish button? Do you share it on social media channels? Probably once and then move on to the next piece of content, right?
Scheduling social media posts and remembering to share your blog posts are very time-consuming.
Plus, you have to remember when you last sent a particular piece of content. It’s tiring just thinking about it.
Evergreen Content Poster will eliminate the need to schedule your posts continually and manage your content. It’s all right at your fingertips straight from your WordPress backend.
Once you add content to your library, it posts for you.
Some of its features:
- Share content directly on publication or add it to your library to keep on sharing.
- Create unlimited social media posts for each of your different social media channels. The Evergreen Content Poster just keeps on sharing them, and when it is at the end of your library, it will start again at the top, so you never run out of content.
- Create categories with individual schedules so you can surprise your audience with a healthy mix of promotional, fun, engaging or educational content
In short, the Evergreen Content Poster lets you easily double your traffic from social media by keeping your content alive and in front of the audiences that matter.
No more wasted time.
Don’t we want that all?
Check it out and give it a try here.
Social Media Tool 5: Liinks
Liinks lets creators design and build pages in minutes, with more ways to customize than other link-in-bio tools.
No two pages are alike – great for creatives, personalities and brands wanting full control over their page’s look and feel. Create beautiful micro landing pages with ease. Drop in your links, style your page and add it to your bio.
It’s free to get started with Liinks, but upgrading to Liinks Premium (only $3.99/month!) unlocks robust features giving full advantage of all the awesome customization options.
Every Liinks user gets:
– Unlimited basic links
– Profile picture and bio at the top of your page
– Social icons for quick reference
Premium Liinks users can:
– Add images to your links and choose between 6 awesome different layouts, including Grids and Carousels
– Customize the colors, fonts, background, and more to match your brand.
– Add Media embeds (Youtube, Spotify, etc…)
– Connect to Instagram to automatically update your Liinks page with links from your post captions
– Collect emails in Mailchimp with a Mailing List block
– Animate your Liinks to draw attention or schedule them to show and hide at a specific time
With an expanding feature set and low price point – Liinks is a great option for those looking to stand out with a beautiful and unique bio link page. Explore some of our favorite pages here!
Social Media Tool 6: Social Champ
Social Champ is an all-in-one social media management tool to break every social media marketer’s daily struggles. Its versatile features make the platform stand out from the crowd that including the bulk upload, monitoring analytics, free social media scheduler, team collaboration, Auto RSS, and much more. You can easily schedule and publish your content on Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and Google Business Profile.
The best part is, you can also avail yourself of its exclusive, feature-packed Free Plan with unlimited scheduling options, analytics, social inbox, and all social media networks.
Have a look at its amazing features that makes it stand out from the crowd.
- Get UNLIMITED scheduling options, you can either schedule content right within the dashboard or choose your preferred timeslots to schedule your content using QUEUE categories.
- Manage your client organization, easily separate your client’s accounts in the workspace to make your workflow easier.
- Schedule your Instagram, Facebook, and LinkedIn First comment within the content dashboard.
- Create a tempting post, add links, emojis and sprinkle it with trending hashtags to boost your posts. Also, you can customize your posts for each social media network.
- Analyze how your posts sound to your audience with four different reactions using Sentiment Analysis.
- Get a grid view of all your past, present, and future posts with the Social Media Calendar.
- Get a big bundle of GIFs, free stock images, and videos within the dashboard.
- Make your social media profiles lively with Social Champ as it allows you to edit and share your post right away with Canva, VistaCreate, and Wave.Video.
- Bring all your Social Inboxes under one roof, quickly reply to comments and messages without switching your tab, and much more.
Social Champ’s free plan has an ocean of features that will make your social media management much easier. Other than the free plan, Social Champ offers your three plans starting from $26.
Social Media Tool 7: NapoleonCat
NapoleonCat is a complete set of simple and flexible social media management tools. The actionable prices make NapoleonCat stand out from its competitors, plus they offer a 50% discount for all non-profit organizations.
- You can reply to all interactions from all major social media platforms in one place.
- Thanks to the Auto-moderation feature, you can automatically reply to defined comments and messages and hide or delete spammy and inappropriate content.
- The scheduling option is available for Facebook, Instagram, Twitter, LinkedIn, and Google My Business. Plus, you can create one post and share it across all the mentioned platforms with a single click.
- You can also schedule automated social media reports that get sent right to your email address every week or month.
Social Media Tool 8: SocialBee
If you’re looking to save time and energy when it comes to your social media posting, look no further than SocialBee
! Jam-packed with multiple features designed to make your (social media) life a lot easier, SocialBee allows you to categorize, schedule, and share content across all major platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and even Google my Business.
- You can categorize your content to have a healthy mix of posts, from promotional to educational ones, depending on your goals;
- You can recycle or expire posts with the Evergreen/ Share-Once features, to make sure you’re never running out of relevant content and avoid posting obsolete content
- You benefit from advanced editing options, which allows you to tweak your content the way you see fit and tailor it to the platform and intended audience
- You get insights on how your posts perform and the activity status for your accounts.
Social Media Tool 9: Sprout Social
Sprout Social combines different social media management features in one place. It helps you to find and form real connections with people. It helps you to monitor user’s social media posts, schedule content and engage with the targeted audiences.
- Sprout Social has amazing features of monitoring, analytics, scheduling and reporting, all in one place.
- It offers faster and smarter communications with easy joining social conversations and builds your community.
- It offers 30-day free account.
- It has a feature of the unified smart inbox to streamline engagement.
Social Media Tool 10: Agora Pulse
Agora Pulse is a simple and effective social media marketing tool. It has all features of scheduling, analytics and you can even run quizzes and promotions on your social media accounts to engage with your audience.
- The dashboard of the Agora pulse is very straightforward.
- It allows easy switching to all your social media accounts.
- One of the amazing features of the Agora pulse is the social media inbox that allows instant checking on social media updates on your accounts.
- It helps you to personalize your content for each social media networking platform.
Social Media Tool 11: Social Bakers
This social media marketing tool enables NGOs to work on various social media platforms through Artificial Intelligence (AI) to understand the audience’s behavior. It helps in engaging more donors to your cause.
- You can get insights into the customer’s requirements and can create your content based on that.
- You can analyze your performance against your competitor’s and can use these measures to improve your content.
- This tool saves you time by managing all social media publishing tools from a single dashboard.
Social Media Tool 12: Sendible
For agencies who want to manage social media profiles for their client’s, Sendible is an awesome social media marketing tool.
- It has a smart feature which helps to reposts your favorite posts on repeat.
- It recommends the top and most liked posts for you to post on your social media accounts.
- It has an RSS Auto Posting feature which allows posting of relevant content at regular intervals. So, it helps automate your social media marketing and in engaging your audience with awesome content.
- With its templates, you can create social media reports for your clients in minutes.
Social Media Tool 13: Post Planner
Post Planner makes it easy to identify the best content for your audience. It consistently shares content on your social media accounts to get remarkable results.
- With just a click of a button, you can curate and share great content with your audience.
- To discover new content, users can browse the recommended feeds of post planner and get awesome content ideas.
- Post planner offers ratings to the shared post. So, before you post any content on your social media accounts, check the ratings of the post.
Social Media Tool 14: Meet Edgar
Meet Edgar is a social media scheduling tool which helps in recycling of your old posts to get more traffic to your website.
- You have to organize your posts according to the category and content, and then this tool will automatically post your content from all the categories.
- Meet Edgar updates the library of edits in bulk.
- By adding your content in Meet Edgar browser extension, you can save time in the separate posting of content.
With the use of emerging social media marketing platforms, Nonprofits have the opportunity to reach out to more potential customers and grow their cause.
Use these social media tools and help your cause be more social in 2019.
About the author:
George is corporate relationship manager at Inc Academy – He provides Digital Marketing Courses in Dubai with professional certificates and he likes to share his knowledge on digital marketing topics.