6 Best Email Automation Tools in 2023

People always wanted to make their life easier by automating challenging tasks that could save up some time and increase productivity. Marketing teams juggle a million daily tasks and need several tools to automate some of the processes regarding their blog, social media, and email.

This article will concentrate on email and which email automation tools you can leverage to grow your business and increase income on autopilot.

Best email automation tools in 2023 

Choosing an email automation tool can be tricky if you don’t understand which parameters have a significant role in the success of your marketing campaigns.

There are features to take into account, such as:

• Autoresponder
• “Birthday” emails
• Trigger emails
• Tagging
• Website tracking
• Ecommerce tracking
• Lead scoring

All these parameters are not vital, but it’s excellent tools in your arsenal if you want to take automation to the next level. Now, it’s time to look at the top five email automation tools to help you decide which one better suits your business goals.

Moosend

One of the leading email marketing and marketing automation platforms is Moosend, which enables you to automate your marketing tasks, build beautiful email marketing campaigns, and increase your leads.

The drag-and-drop email builder enables you to craft beautiful designs without technical skills, while there is a broad library of free responsive email templates.

In addition, Moosend offers sophisticated segmentation tools and marketing automation processes to help you increase your open rates and conversions. You can also test out the landing page editor and online form builder to see how easily you can grow your subscriber base.

Last but not least, you may trust Moosend’s analytics to monitor the success of your campaigns.

All things considered, Moosend’s platform is an excellent choice for startups and marketers who want to take their automation tasks to the next level.

Moosend Features

• modern marketing automation to streamline your company’s operations
• Fully customizable email newsletter templates
• Personalization to offer tailored content to your potential customers
• Building online forms and landing pages to increase lead generation
• Analytics and real-time reporting to track your progress
• Integrations to make your marketing more efficient

Moosend Pricing

You may access all special features, including automation, landing page builders, segmentation, reporting, and more, with Moosend’s subscription plans, which start at $9/month.

If you’re unsure whether Moosend is right for you, you can always try the 30-day free trial to see if this tool can take your business to the next level.

HubSpot

One of the top email automation tools is HubSpot, which is also popular for its CRM features. The service focuses on inbound marketing and provides all the tools to automate repetitive operations.

Through email campaigns, HubSpot’s marketing automation software streamlines your lead nurturing process. The platform’s drag and drop builder allows you to create multi-stage journeys for your audience regarding the workflow editor.

In addition, HubSpot’s CRM tool, with its integration with Salesforce, may exchange data, score leads, and copy values which can be a massive advantage if you’re using both tools.

Although for most marketing teams, HubSpot is an excellent marketing automation software that integrates several automation features, it might not be the best choice for you if you have a small budget.

HubSpot Features

• Multi-step marketing workflows
• CRM for lead management
• Landing page builder
• A/B testing tool
• Lead scoring
• several integrations

HubSpot Pricing

A 1,000 marketing contacts free plan is available from HubSpot; however, you must opt-in for a Professional premium plan starting at $800 per month if you want to access the tool’s sophisticated automation features.

Related: Email Subject Line Generator to Create Awesome Email Subject Lines.

Benchmark Email

Benchmark Email is a popular email marketing platform with a presence in more than fifteen countries and many great features to help you kickstart your marketing efforts.

The platform is simple, and you will save a lot of time with the email editor and the responsive templates that can help you craft any email you need for your campaigns.

You can also curate surveys and polls, which can be a massive advantage if you want to understand your audience more and use segmentation and personalization for your following campaigns.

Benchmark Email will provide you access to minimal reporting, lead generation, and its marketing automation services in addition to email marketing.

Benchmark Email Features

• email campaigns with a simple email editor
• forms and drip campaigns
• Real-time engagement metrics
• Tools for email delivery management
• surveys and polls

Benchmark Email Pricing

Benchmark Email offers a free plan with limited features. The pro plan starts at $13 per month and provides all the platform features, while there is a custom enterprise plan if you need more from the platform.

EngageBay

One of the best tools to get started with email marketing automation is EngageBay.

EngageBay offers simple, easy-to-use email marketing automation features that are perfect for small businesses and startups. With EngageBay, you can easily send automated emails to your contacts and leads with just a few clicks. 

EngageBay enables you to create drip campaigns and segment your lists based on demographic and behavioral data. Using these smart lists, you can send emails at the most appropriate time, maximize engagement, and increase sales.

In addition, EngageBay offers omnichannel marketing to help you target your audience on multiple channels – email, SMS, social media, phone, and the web. With A/B testing, you can take the guesswork out and launch campaigns that convert readers into paying customers. 

EngageBay Features

• Email list segmentation
• Advanced reporting and analytics
• Multi-step visual automation builder
• 360-degree customer view
• Free-forever CRM
• Seamless integration with Shopify and WordPress

EngageBay Pricing

EngageBay offers a free plan with essential features for businesses just starting out.

From there, you can choose from three paid plans with additional tools and features: Basic ($14.99/mo), Growth ($49.99/mo), and Pro ($99.99/mo). The Pro plan offers unlimited contacts.

Mailchimp

One of the most popular tools for automation and email marketing is Mailchimp. However, the options aren’t as beginner-friendly as you think compared to other platforms.

Similarly, its marketing automation software is designed for more advanced users because of its complex automation procedures.

Mailchimp also enables you to manage your social media and email marketing more effectively. You may manage lists and segment them to create conditional relationships for your contacts that are unique to you.

Mailchimp will provide you with all the resources you need to build a robust email design and some reliable automation workflows for your digital marketing plan. Nevertheless, in contrast to other competitors, it could be challenging for beginners to take full advantage of the platform.

Mailchimp Features

• sophisticated segmentation
• >audience targeting
• landing pages to generate more leads
• integrations with popular apps

Mailchimp Pricing

Mailchimp provides a free plan with a monthly cap of 2,000 contacts. Pricing for more advanced services starts at $17 per month.

SendinBlue

SendinBlue combines the effectiveness of email with those of other marketing channels, like SMS. The automation workflow builder contains basic and more sophisticated functions, while it’s simple to use.

Based on behavioral data, users can design triggered drip campaigns. You may target your audience and provide the proper message using past email engagement and website activity. Additionally, you can test your automation flows before publishing them.

The segmentation and customization capabilities offered by SendinBlue are another excellent feature. The tool can display customized information to your audience depending on predefined parameters like demographics, engagement, or lead scoring.

Overall, SendinBlue is a fairly simple automation tool, although it falls short in terms of integration.

Sendinblue Features

• SMS autoresponder tool
• Landing page builder to increase leads
• A/B testing tool
• email campaigns

Sendinblue Pricing

The free plan from SendInBlue only allows 300 emails per day and unlimited contacts. After that, you can upgrade to paid plans that start at $25 per month and get more features and a higher email sending cap.

The Takeaway

Automating challenging tasks is a game changer for brands that want to increase conversions, productivity, and efficiency. With the right email automation tools, you can achieve exponential growth while maintaining a unique customer experience for your audience.

Choosing the platform that better suits your business goals is essential, and this article focuses on providing every single detail you need to make your decision. Experiment with the different platforms and leverage the free trials or free accounts to understand if the software can keep up with your expectations.

Until the next one, keep sending those automated emails.

Alex works at Moosend as a content writer. He took a chance and moved from his professional architectural career to the field of digital marketing and hasn’t looked back. He enjoys traveling to new areas throughout the world in his spare time.

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