Top 5 Marketing Books Every Student Should Dive Into
Marketing is always a good mixture of theoretical knowledge and practical skills that helps to connect the dots and implement your gained knowledge.
If you fail to take time to learn the principles and check the case studies, you won’t be able to think and reflect. The most important is to look back at what you know and compare all that you see to what you already know.
This is where the marketing books can help you achieve clarity and learn more at your own pace, where you are the only person who can tell what and how much you have learned!
Chapters
Top 5 Marketing Books Every Student Should Dive Into
1. Positioning: The Battle for Your Mind by Al Ries and Jack Trout
It is one of the most accessible marketing books that is written in a humorous and clear way. If you want to learn how to position your message and deliver your ideas correctly, this one is for you. Once you manage your time, you also learn how to analyze, which is essential for marketing duties. Now, if you are planning to come up with a presentation, it can be done at academized where you can talk to an expert and use your gained marketing skills after reading this amazing book!
2. Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin.
Also known as “permission marketing”, this book teaches you about the best marketing methods. It’s about building a social image, your company’s brand, and trust among customers. This book is not only about how to make sales but also about strong morals and doing your marketing work the right way.
3. Influence: The Psychology of Persuasion by Robert Cialdini.
If there is one skill that you have to gain as a marketing student, it’s the art of persuasion. You have to learn how to make decisions and analyze the factors at play. This book focuses on case studies and examples that range from classic company scenarios to modern cases.
4. Selling The Invisible: A Field Guide to Modern Marketing by Harry Beckwith.
When you wish to approach the services sector field of marketing, you should read this book as it is what people require on a daily basis. What makes this book unique is the analysis of all the classic methods that will always remain the same. Even though we have the technical facilities, the classics and timeless methods are still there.
5. Web Analytics 2.0 by Avinash Kaushik.
If you always wanted to know how web analytics works, you should check this book, as it will do well even for marketing beginners. There are many tips and recommendations, along with statistical online data and practical step-by-step implementation scenarios.
Combining Books With Marketing Podcasts for Students
When you read a marketing book, you will face initial chaos even with the very best book. It is a natural occurrence because your brain is adjusting itself to new information. It is also true when you are dealing with a new concept for the first time. If you are an experienced student majoring in Marketing studies, you will still wish to test your knowledge in practice. One of the best ways to train your brain and perceive things differently is to research marketing podcasts for students where you can listen to already familiar concepts and see what other specialists think. You can also participate in web boards and forums that run along with the podcasts. It will help you to stay inspired and achieve success!
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