What is your favorite blog? Who is your favorite content creator?
You might have thought about; ‘how do these people come up with so many great pieces of content’?
I don’t know the answer to that, but I can try to guess and give guidelines into how you can come up with new content ideas.
Each and every single day.
The worst thing you can do is stare at a blank piece of paper.
So step number one is to find tools and resources to get inspired so you can create a long list of ideas.
Step number two is to take that list of fresh content ideas and select the best ones that you want to get started with.
By following this process, you’ll create better quality content because you’re not starting with the first idea that pops up.
Whether you’re trying to come up with new content for a website, social media page, or even print media, it’s nice to know where and how you can find some fresh ideas and topics.
Let’s get into it!
Resources to find content ideas
Let’s start with a tool that you probably have not heard of yet, but is awesome to find new content ideas.
StoryLab.ai is an A.I. generator based on GPT-3 that helps your write better marketing copy faster.
One of her features is the Content Idea Generator.
Simply create a free account, enter a topic you would like to write about and you’ll get content ideas.
It’s that simple.
You can re-run it and get as many content ideas as you need for your long list.
You can basically get lost in Google by entering a topic, scrolling all the way down to ‘related topics’ opening those in a new tab, scrolling down again, finding new related topics, and repeating that process. Write down all content ideas that you like on your long list.
3. Answer The Public
If you find that going through Google’s related topics is too time-consuming, you could also opt-in for a tool called Answer The Public.
Answer The Public basically crawls search engines and show related topics on one screen and you can dive into the rabbit hole of fresh new content ideas based on what people search.
4. Hashtags on Social Media
If you’re looking for inspiration for creating new social media content, check out your favorite platforms and related hashtags and take notes of what you see.
Just be observant, take notes, and look back at your notes. This exercise should help to get the creative juices flowing and help you come up with new social media content ideas.
5. Unique Graphic Elements
Are you trying to create new content for your website? Many visual elements are found on websites. But, if you want your website to stand out, you should try unique graphic designs, such as Anime surprised face by Vectorfair. This visual element can attract Millennials and Gen Zs because they’re interested in Japanese cartoon and video game characters and superheroes.
Infographics are also trending and appealing because of texts are combined with images and other graphical elements, like shapes, tables, charts, and more. Presenting your case study, new product, upcoming promotion, or any announcement in infographic form is an excellent idea to capture the attention of your intended audience.
Memes referring to an image, behavior, style, or idea often found on social media are also effective content. They’re an excellent way to promote a brand without being too advertorial. They also don’t cost much to produce. Many people can relate to memes, which improves engagement. Follow the memes and trends to find out what your target audience finds funny.
What to do after you’ve created your long list of content ideas
First of all, congratulations!
By using the tools mentioned above, you should have a pretty long list of content ideas.
By answering the next questions, you can find out what your next piece of content should be:
1. Which content idea are you most excited about?
2. What will the format be (blog post, video, social post, etc.)?
3. What have others created about this topic? Are you excited to create something that is 10x better?
4. Does it make business sense? How close to your business is it? How many people search for it?
To wrap up
Coming up with new content ideas should not be a difficult task. Use the right tools and you’ll be ok.
Creating awesome content and promoting it is the hard part.
By creating a long list of content ideas, you’ll be sure to spend your time well.