How To Write Great Blog Post Titles [AI Tools Included]

Do you want to attract more readers? Your Blog Post Titles can make or break your Content Marketing Efforts. Here’s how to Write Great Headlines and how AI can help.

Multiple pieces of research show that having a great Blog Post Title can increase your traffic by hundreds of percentages. Some even state 500%+.

When you’re scrolling through your Social Media feed, what makes you stop reading (or click through and read)? The image and the title, right?

When you’re searching for something in a Search Engine, what makes you click on a search result? The ranking and title, right?

Great Blog Post Titles matter a lot when it comes to attracting the attention of people.

Let’s go over how to write great Blog Post Titles and we’ll provide you with a Template and a couple of AI Tools to become even more effective.

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How to Write Great Blog Post Headlines

1. Create Great Content

To be able to write great Blog Post Headlines, you will also need great content.

What do we mean by that?

Let’s take this article as an example. Depending on the number of hours we want to invest in this piece of content, the title can change from:

3 Tips For Writing Great Blog Post Headlines And Increase Your Traffic.
15 Tips For Writing Great Blog Post Headlines And Increase Your Traffic.
15 Tips For Writing Great Blog Post Headlines [Template included].
How To Create Great Blog Post Titles [Tips, Template & Tools].

If you create surface-level content that does not help people with all questions they might have about a subject, you can’t promise them a lot of value.

You’ll already be 2 steps behind others that do invest the time to create a solid piece of content.

When possible, add more value to your Blog Post (and thus Headline) with assets like:

Video;
Research;
Template;
Tool;
Infographic;
Full guide.
Etc.

2. Understand your Readers. SERP and Key Word Research

Understanding your readers might be a no-brainer, but this is very important.

Are your readers trying to:

Grow;
Learn;
Achieve something fast;
Watch a video;
Compare products;
Etc.

For example:

You’re planning to write an article about ‘how to get rid of pimples’.

Your best bet is to write an article and headline including ‘Fast’.

How do I know?

A simple Google Search Query shows that all top-ranking articles are about ‘How to get rid of pimples fast’ (see image below).

As you can see. A quick Google search can help you find out which problem people are trying to solve.

You can take it a step further by doing proper SEO Key Word research and finding out which words people usually use.

Did you know that people search for ‘Digital Marketing’ more often than for ‘Online Marketing’ and for ‘Sups’ more often than for ‘Supplements’.

Do your research and speak your reader’s language.

3. Use Numbers and Power Words in your Titles

Using numbers has been proven to help increase click-through rates. Odd numbers often work better than even numbers and the number 7 seems to be pretty special.

This is a pretty simple tip to include whenever appropriate.

Next to numbers and content assets we discussed in our first tip, there are power words that you can include. Here’s a shortlist, be sure to create your own depending on your goals and the industry you’re in.

List of Power Words to Include in your Blog Post Title

You
Memorable
Latest
Surprising
Cheat-Sheet
Easy
Step-by-Step
Tricks
Beautiful
Bold
Kickstart
Avoid
Struggle
Practical
Master
Free
Immediately
Never
Definitive
Untapped
Little-Known
Fail-Proof

4. Don’t be spammy / Don’t oversell

It might be tempting to fill your Blog Title with 10 Power Words and call it a day.

You might remember that Buzz Feed used to heavily oversell with their Blog Titles.

Over the years, we even needed to invent the word ‘Click Bait‘ for spammy Titles.

Don’t go that route.

People will unfollow you on Social Media and your SEO rankings will drop!

One thing that Search Engines hate is ‘Pogo Sticking‘. Meaning, a searcher clicks on a search result, does not find what the expected, goes back to the search engine, clicks on the next result.

5. How to Write SEO Friendly Blog Titles

Your Blog Post Title, Meta Title Tag (for Search Engines) and Social Media Title (O.G. / Open Graph) can all differ from each other.

To be honest…

At GlobalOwls we just stick with one Title and make sure it’s good enough for all three with the focus on SEO.

But that’s just because we focus most on SEO. That can differ for you.

So, how do you write SEO Friendly Blog Titles?

Do your keyword research;
Do your SERP research (as discussed in a previous step);
Select one keyword (combination) you want to rank for;
Make sure that keyword is as much as you can at the start of the title;
Write a great headline that makes people want to click your search result;
Make sure the Title is not longer than 60 characters or 575 pixels.

No. It’s not too complicated 🙂

But it does help to follow the checklist when writing SEO-optimized blog titles.

6. Practice: Write multiple blog headlines and pick the best one

You might have heard that some journalists and content writers spend as much time on writing the article as they do on writing multiple headlines and selecting the best one.

I combined these two tips because they work so well together.

You need to practice to become better at writing great blog headlines and you need to write a couple of headlines per article to be able to select the best one.

It would be a shame if you would spend 10 hours creating a great piece of content and just 1 minute on writing your headline.

Your content deserves better.

Blog Title Examples and Template

Ok. Now you have some tips for writing great blog titles.

These will come in handy when personalizing your headlines.

We will now show you a couple of great Blog Title Examples, then provide you with Templates and then share with you a couple of Blog Title Generators.

A couple of Great Blog Title Examples with Templates

What 7 Professionals Say About Writing Blog Post Titles

What [Number of] Professionals / Studies Say About [Key Word]

11 Blog Post Titles That Are Proven To Increase Your Click-Through Rates

[Number of] [Key Word] That Are Proven To [Desirable Outcome]

7 Ways To Be Productive When You Are Working From Home

[Number of] Ways To Be [Power Word] When You Are [Key Word]

How To Write Blog Post Titles With The Best Tools

How To [Key Word] With The Best [Subject]

How To Prepare Your Business For Massive Growth

How To [Verb] Your [Noun] For Massive Growth

The Best AI-Powered Blog Title Generators

We find the tips above to be invaluable, the templates to be ok and the following AI Powered Blog Title Generators to be of great help.

Be sure to check them out but be sure to create great content, personalize your headlines, and don’t skip the essential steps just because you’re using an AI Blog Title generator.

AI Blog Title Generator by StoryLab.ai

If you’re looking to create a ton of highly relevant blog title suggestions, check out StoryLab.ai’s AI Blog Title Generator.

Their AI generator is based on GPT-3’s powerful Natural Language Processing tool. Simply insert a description of what you would like to write about and you’ll get a ton of valuable ideas.

If you chose to do so, you can even take it one or two steps further by selecting the blog title you like most and let StoryLab.ai suggest intros and blog outlines.

Check it out. StoryLab.ai comes with a free trial.

Get started with StoryLab.ai’s Blog Title Generator.

Here´s what it looks like. Let’s say I want to create a title for this article. All I need to do is insert ‘write blog title’ and here’s what the AI came up with:

Writing great blog post titles with StoryLab AI

AI Blog Title Generator outputs:

Writing Engaging Blog Titles: Tips & Tricks for Higher Conversion
Writing Compelling Blog Titles in 70 Characters or Less
Crafting Irresistible Blog Titles: Proven Strategies to Increase Engagement
Crafting Impactful Blog Titles in 70 Characters or Less
How To Articulate Writing Blog Titles That Compel Readers

I decided to run the Blog Title Maker again and here’s the second batch of headline examples:

Crafting a Captivating Blog Title With Impact
Writing Compelling Blog Titles in 70 Characters or Less
Write Better Blog Titles to Boost Traffic and Engagement
Creating Catchy Blog Titles for Maximum Engagement
Creating Catchy Blog Titles that Drive Engagement

And here’s the third batch of potential headlines:

Crafting Compelling Blog Titles: How to Win Over Readers in 70 Characters or Less
Creating Compelling Blog Titles in Less Than 70 Characters
Write More Compelling Blog Titles in 70 Characters or Less
Writing Compelling Blog Titles: Tips and Tricks
Professional Writing Tips for Crafting Compelling Blog Titles

I’ve just created 15 inspirational pieces for my blog post title. I can now select the best one, add my unique human touch and voice and perfect it.

Start for free

Benefits the AI-Powered Blog Title Generator

At a glance, here’s what the Blog Title Generator can do for you.

🤖AI modes	13 writing styles
Improves	blog content, creativity, and more
🦾Supports	17+ Languages
Price	Free and Premium

AI Blog Title Generator by Semrush (ContentShake)

Semrush is a Keyword research tool and they´ve created ContentShake to go from insights (keyword research) to content ideas and to full-written articles in minutes. ContentShake comes with a free trial so you can see if you like this AI Blog Title Generator better than other AI tools and select the one that fits your content creation processes best. Be sure to try it out and see if you love it.

Here’s what their AI Blog Title Generator insights look like. They give you 3 suggestions for your article and show the titles your competitors are using for that given keyword.

Semrush ContentShake AI Blog Title Example

Start for free

How to Write Great Blog Titles with AI

Step 1: Embrace AI-Powered Title Generators
Embrace the power of AI to create captivating blog titles! Look for reputable AI-powered title generators that analyze your content and suggest relevant, attention-grabbing titles.

Step 2: Understand Your Blog Content
Before generating titles, thoroughly understand your blog’s content, main points, and target audience. This knowledge will help the AI generate more relevant and compelling titles.

Step 3: Generate AI-Powered Titles
Input your blog’s key points and keywords into the AI-powered generator. Let the magic happen as the AI crafts a variety of engaging titles based on your content.

Step 4: Review and Customize
Review the AI-generated titles and choose the ones that resonate most with your blog’s message and style. Customize the titles to add your unique voice and personality.

Step 5: Utilize Numbers and Questions
AI often suggests using numbers and questions in titles, as they pique curiosity and encourage clicks. Incorporate these elements to make your titles irresistible.

Step 6: Optimize for SEO
AI understands SEO! Integrate relevant keywords into your titles to improve search engine visibility and attract organic traffic to your blog.

Step 7: Aim for Clarity and Conciseness
Ensure your titles are clear and concise, conveying the essence of your blog’s content in a few words. Avoid being too vague or lengthy, as concise titles are more effective.

Step 8: Test and Analyze
Publish your blog with the AI-generated title and analyze its performance. Monitor metrics like click-through rate, time on page, and bounce rate. Use this data to refine your title strategies and improve future titles.

Step 9: Experiment with Variations
Try different AI-generated titles for the same blog post and A/B test them to see which performs best. Experimentation can reveal insights into what resonates most with your audience.

Step 10: Stay Human-Centric
While AI can suggest great titles, remember that your blog’s voice and authenticity come from you. Infuse your personality and expertise into the content, making it uniquely yours.

By following this step-by-step guide, you can harness the power of AI to craft blog titles that engage readers, improve SEO, and attract more visitors to your blog. Embrace AI technology and watch your blog soar to new heights of success!

We hope this article was helpful for you to Write Great Blog Post Titles and to understand how AI can help.

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