Top Social Media Analysis Tools for 2023

Improve your Social Media Marketing campaigns by making the best out of the data you have available. Check how how to get started.

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If you’re in charge of your brand’s social media analysis, you have a lot to explain.

Because answering questions with information-based responses is crucial for your business to gain a following and convert customers.

For example, which social network deserves the majority of your time and resources? Which of your content pieces performs the best? What overall impact has your company’s social media activities made on your brand?

60% of marketers are projected to address social ROI with their managers in order to justify their campaign investment in addition to replying to these questions. Nevertheless, a lot of companies still have trouble figuring out their social media ROI.

But it’s not necessary. Whether you need an all-purpose solution or are specifically focused on a specific channel, the right social media tools may give you the analytical data you need to grow your business.

Social media analytics tools

When it comes to examining your social conversion rate or activation, there are several helpful tools available.

Let’s explore the subject:

  • Hubspot
  • Heatmap tools
  • BuzzSumo
  • Curalate
  • Google Analytics
  • SocialAtoZ


You may relate social media performance to rising sales and profitability thanks to HubSpot’s analytics tools.

Whether you create content directly through HubSpot, via other platforms, or while you’re on the go, you can report on the effectiveness of your social media strategy across all channels. You may compare the effectiveness of several social media channels to determine the success of a campaign.

The HubSpot social analytics tools feature in-depth graphs and visualizations that divide the data according to the platform’s audience, session lengths, and impressions.

The social analytics tools from HubSpot are a part of its all-in-one inbound marketing platform, the Marking Hub, which must be emphasized. 

This means that instead of only looking at KPIs related to social media, you will obtain insight into the whole customer experience using the platform. You’ll be able to ascertain which marketing techniques are best for your business, how they impact sales, and how lucrative social media marketing is.

HubSpot is a wonderful choice for businesses whose marketing teams want to concentrate all campaign activities as a result.

HubSpot social media analytics

Heatmap tools

To get started, let’s define heatmap analysis.

They are analytics tools that make it easier for you to understand user behavior. They let you to keep track of user actions on your website, such as mouse clicks, scrolling, and mouse movements.

It might be quite beneficial for your website if you run an online store.

As we have already indicated, they are able to provide an explanation for the numbers. The majority of the time, they will provide you with great information that will be beneficial for improving your complete internet experience.

These data visualization tools are great for tracking user activity and website traffic sources.

For this reason, segment heatmaps and mouse tracking will be the most appropriate if we look at heatmaps.

These tools make use of a range of colors to display visitors from various sources. You may rapidly ascertain how many visitors originated from social media and what topics attracted them to your website by using social media interfaces.

By having this information in mind, you’ll be able to understand how each campaign influenced your outcomes with ease. It could also prove helpful when it’s time to upgrade your website.

It’s interesting to know that 43% of websites employ heatmap analytics in some capacity to monitor visitor behavior and implement further optimization strategies. We can see that this is a large figure when we consider that by the end of 2022, there will be around 3.2 billion websites on the internet. 980,000,000 web pages cannot possibly be lying.

When examining the traffic on your social media accounts, you might need to look beyond heatmaps and take into account other innovative data visualization methods. In this case, a mouse-tracking heatmap is useful.

It’s vital to bear in mind that these types of heatmaps are more intended to track user activity on your website than to predict traffic. However, we highly advise against using it alone or without any analytical tools.

There are techniques that choose people for mouse-tracking heatmaps based on their source. Once more, you can observe in great detail the number of visitors that arrived via social media to your website.

You may also learn which of your goods or buttons received the most clicks. You will be able to develop an even more effective social media plan in the future by keeping this information in mind.

You can see that there are many more inventive solutions to creating large Excel files for traffic measurement.

But bear in mind that aesthetic tools are frequently less vital and more useless than massive spreadsheets and reams of data. Let’s look at some methods for getting detailed information about your social media usage.

Heatmap analytics


Although it is not a social media network in the conventional sense, BuzzSumo is a terrific tool for analyzing the social interaction of any given piece of information.

You can see on BuzzSumo how many times your most recent blog post was shared on Facebook, Twitter, and Pinterest. You may monitor the success of content that is competing for pertinent industry keywords to see how your content marketing techniques stack up against the opposition.

Social media is still one of the most widely used venues for the dissemination of information. Social media shares may be used to determine the most interesting article kinds, and you can utilize that knowledge to shape your own content strategy.

With the help of BuzzSumo, you may also gain a deeper understanding of elements like length, publish date, and headline style in top-performing material.


Companies are trying direct social selling more and more.

Platforms like Curalate may be used by businesses as a hybrid store and analytics tool to boost Instagram sales.

Whether or whether it was marked, you’ve undoubtedly seen react to buy a link in the wild. View Curalate’s Instagram page to learn how well-known companies like Bose make use of it for social commerce.

We are sent to a social shop where buyers may make quick purchases after clicking.

Businesses may utilize Curalate’s platform to determine which products are most clicked on and profitable. Your future marketing and product development may be directly impacted as you learn what kinds of postings people respond to.

Additionally, Curalate tracks product tags and mentions, making it easier to spot and assess the success of campaigns that leverage user-generated content.

Google Analytics

Even if it’s not only a social media analytics tool, Google Analytics is one of the best ways to evaluate social media efforts and even assist you in calculating social ROI.

You’ve probably already set up an account on your website so that you can monitor and assess visits. But did you know that you can also build and purchase reports created specifically for social media tracking?

UTM parameters can be used, for example, to track certain social media campaigns or track the volume of visitors that various social networks drive to your website.


SocialAtoZ is the best social media management tool free of cost. With social media integration, you can collect more leads via various groups and communities.

Our best futures are social media post scheduling, post creation, One click publishing, reporting, engagement and increased conversion rate. 


We’ve emphasized the characteristics of the top social media platforms for businesses in this piece since the best social networking sites for your business typically differ from the ones you use personally on a regular basis.

Additionally, we spoke about how to use several website heatmap tools on social media sites, including scroll heatmap and mouse tracking heatmap. The majority of the time, they will provide you with great information that will be beneficial for improving your complete internet experience.

Use these resources at your leisure.

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