The First Steps To Acing Your Influencer Campaign

The influencer marketing market is expected to grow to more than sixteen billion dollars in 2022, this is definitely a method to consider to build your brand.

Companies are experiencing amazing outcomes, and it’s quite easy to implement!

Continue reading to learn the fundamental steps required to launch your first marketing campaign with influencers.

What do you want to accomplish?

For the best results from your influencer campaign, just like any other strategy for marketing it is vital to be patient and thoughtful when making plans. This is by far the most crucial part of the process. If executed properly, it will ensure that everything else is smooth and seamless.

1. Set Up Influencer Campaign Goals

The first thing you should consider is your objectives. What are the things you would like to accomplish from working with social media influencers? 

In the sector, the most popular goals are to build the brand’s visibility, to acquire new followers on social media and engage, to increase visitors to their websites, or increase sales. But, influencer marketing can be beneficial for an array of purposes and you shouldn’t be concerned about yours being different from the ones listed.

In defining the goals the campaign will be crucial since it will affect other aspects of the process, including the kind of influencer you choose to work with and the particular social media platform that you choose to use.

2. Set Up Influencer Campaign Budget

The next step in your plan is to determine your budget. Although influencer marketing is described as a low-cost method, there are numerous expenses involved.

For instance, mega influencers may have higher costs in comparison to smaller influencers. Additionally, the kind of content published will vary in cost and so will the quantity of media you wish an influencer to publish.

When you’re thinking about your budget, make sure you think about the cost of shipping and handling as well. It’s easy to overlook cost-of-living, but these all add to. The costs will be different depending on your brand, campaign, and product. For example, are you sending expensive equipment for Twitch streamers to review? 

3. Set Up Campaign Timeline

There is a good chance that you will not have a timetable that is fixed in bricks and mortar. You may want to think about releasing your campaigns according to a particular occasion or holiday or sale. These kinds of campaigns are extremely effective in promoting sales on Black Friday.

Influencers have busy schedules and are usually working with a variety of brands. Be realistic in your timeline and make sure you give yourself plenty of time to search for influential people.

4. Target / Influencer audience

A single of the essential stages of your planning process is to determine your intended audience. It could be similar to the current audience of your brand. Or, perhaps you’re trying to reach a different group of people.

In any case the kind of influencer you look to find will be directly connected to the demographics and preferences of your intended public.

Think about their age range and location, gender and other interests, to mention some. You will then be able to find influencers who have followers that are similar to this.

Finding influencers

After your initial planning process is finished and you’re prepared to find influencers for your campaign there are a variety of options to accomplish this. The method you choose will depend on your budget and the type of campaign you’re planning to launch.

1. Find Influencers Manually

One way to find influencers who fit your needs is to search for them yourself on social media. You can look to find Instagram influencers right on Instagram or in the same way for any other channel.

This is the best method for a brief campaign that only involves one or a small number of influencers. If working with many individuals, it could take too long.

The advantage of this approach is that it’s your most affordable alternative. But, you’ll not be able to analyze all the influencers’ profiles.

2. Influencer Marketing Platform

The second option is to make use of the influencer marketing platform, dedicated to exactly this type of search. Influencer platforms such as Heepsy permit users to search for influencers using precise filtering options such as location, category engagement, category, and many more. You can also use these platforms to search for influencers on different social media channels that are not just Instagram, for example, TikTok influencers too. 

Many platforms like Heepsy offer a range of paid subscription plans and sometimes a free one also, which means they are suitable for budgets of all sizes. Utilizing the filters for search that allow you to narrow your search immediately, checking those profiles that are most appropriate to your particular campaign.

Another advantage that comes with using an influencer platform is that you are in a position to study the profiles you discover. If you do a search manually, you’ll only view an influencer’s profile from an outside view. With Heepsy, you can see their engagement rate and follower growth trends, audience statistics, and even authenticity data.

3. Find Influencers Via An Agency

The third method you can conduct your influencer research could be with an agency. Do not be fooled, agencies can run fantastic campaigns. But, they can be costly and can result in losing lots of control.

Agents are ideal for large campaigns, spanning multiple areas, and with a large number of influencers. Of course, this is when you have money to invest.

If you’re just beginning to learn about influencer marketing, I’d suggest you look at another option.

Conclusion

I hope you are now at a higher level of confidence in your ability to set out with your first influencer marketing campaign. The best method to make sure your campaign is successful is to pay attention to the planning process and remain patient.

Don’t forget that Heepsy is always there to assist!

You have a story to tell. We want to help.

Let’s create memorable content and reach tens of thousands of people.