How to Use AI to Create Interactive Content That Captivates Your Audience
Capturing and reaching your audience is a challenge today. Because people have short attention spans, it’s harder to attract followers and even tougher to get them to engage.
But artificial intelligence (AI) can change all that. By strategically using this resource, marketers can create compelling content that appeals to users. It also reduces the time spent crafting new ideas and crunching the numbers to ensure your campaigns hit their marks.
AI is not perfect. However, it is a starting point that helps your team develop captivating content that brings users back for more.
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How AI Can Benefit Your Marketing Strategies
There are plenty of AI tools that benefit your content marketing strategy. These services are not a replacement for your team members. Instead, they enhance productivity, allowing marketers and creators to develop highly targeted strategies.
AI tools can be used by content creators in several ways. For example, AI article rewriter tools can be used to reword and paraphrase content without plagiarizing it and can also help adjust the style of your piece. Grammar and spelling checkers go beyond the basics and help eliminate such common flaws as passive voice or awkward phrasing.
Those are just a few examples of how AI can help content creators develop effective copy. It can go much deeper in aiding your entire team.
Building More Intelligent Marketing Campaigns
AI tools allow you to build a marketing strategy plan. In some apps, it works with machine learning to crunch the numbers for you. The right tools can look at past campaigns to help you understand what worked so that you can refine your campaigns or design a roadmap for a new one.
But it’s not just about the data. One of the more compelling uses of AI is to create captivating interactive content that is irresistible to your audience. Some examples of interactive content include:
- Google Web stories;
- Gamification, where turn data into a game;
- Quizzes;
- Calculators, such as ones for loan payments or college tuition;
- Webinars.
The key to choosing the right type of content is not just understanding your client base but fleshing out your brand voice. Is it light and airy or deep and intellectual? Are you selling a consumer product or a B2B service? Nailing this down is a must so that you can direct the AI tools you are using.
AI helps you create marketing plans, but it also helps develop the latest social media trends.
Staying Ahead of the Competition with Social Media Trends
It’s as critical to stay ahead of the curve with your marketing as it is to develop your brand voice. Your competitors are not waiting for what worked in the past but strategically embracing the latest social media trends that all marketers should know:
- Ephemeral content is only available briefly, like reels or stories. It engages users because it is current. It also builds FOMO – fear of missing out. Users must click right away, or they may never see it again.
- Video and audio content include short-form videos, live streaming content, and podcasts. Short-form video engages short attention spans, while live streaming is real-time engagement. Podcasts can be either audio or video and deliver crucial information.
- Employee advocacy is social media marketing from employees. Getting your staff to share their experiences adds a relationship dimension to your brand. Followers will love you for it.
- You can utilize e-commerce on social media by activating in-app purchases for your brand. You can also hire social media influencers to promote your goods and services. Be sure the influencers you choose are a good fit for your audience.
AI makes these tools irresistible to click by offering engaging add-ons, like music or stickers, or designing one-of-a-kind avatars for your team or brand to use. These generic tools are great ways to get users to click, but one more step is required to make them effective.
Understanding the Voice of the Customer
These tools won’t impact engagement unless you understand the Voice of the Customer (VoC). VoC helps you identify your customer’s wants and needs, letting you develop a brand tailored to them. This process improves both conversion and retention and helps avoid crises while optimizing marketing strategies.
You can collect data through customer interviews, surveys, live chats, social media interaction, and feedback forms. You can also get information from Net Promoter Scores, a survey tool that shows brand perception.
After inputting the data, AI and machine learning can help you quickly sort through it. AI can identify trends, key demographics, buying habits, and other information for crafting content strategies.
AI also helps you personalize this data for the client. For example, e-commerce software can use AI to suggest new products a customer might like based on prior purchases. Or, it can send perks and bonuses to clients on their birthday or the anniversary of being a customer. Personalization makes a customer or prospect feel seen and heard, which keeps them returning to your brand.
Modern marketing is much more streamlined today, thanks to AI. This tool helps build marketing campaigns customized using the latest trends. This cutting-edge resource can help you stay ahead of the competition and scale your business to new heights.
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