Every time I introduce a new marketing tool, people get a smile on their face
The reaction I get from people when I introduce new digital marketing tools is priceless. They just can’t believe how much time and effort they can save by using the right and often free marketing tools and how much more effective they can be.
The most common reason for not using the right marketing tools is unawareness and abundance.
It takes a lot of time to find the best digital marketing tools and even more time to set up an account and really understand how this tool will help you improve your digital marketing efforts.
In this post, I will try to list only the Top Digital Marketing Tools and go over how they can help you grow your business.
Let’s do this!
Top Content Creation Tools
Back in the days, we had a pen and paper to create content. Now, we have Content Creation Tools that help us in many ways!
These tools help us create beautiful content, intelligent content, help us improve our writing, and much more.
Are you looking for a Content Creation Tool to create better engaging, intelligent ‘behind the gate’ content at scale?
Here’s how Foleon can help you become more effective. Foleon is more than just a great PDF Alternative.
Create better engaging content
When was the last time you saw a really engaging e-book? Yes, you can select your font and add colors and images, but that’s just about it. With Foleon Docs you can create real experiences by adding animations, videos, overlays, and much more.
Bonus. It’s always responsive on all screen sizes.
Gater more insights on how people engage with your ‘behind the gate’ content
Up until now, the e-books that we created were published in PDF format. The main downsides were that we had no idea what happened after people downloaded an asset (this is possible with Foleon). By creating your content in a Foleon Doc instead of a PDF, you can gather a lot more insights like page views, page engagement and more.
Create ‘behind the gate’ content at scale
Want to create 10 white papers? No more waiting for designers to help out. Creating on-brand white papers is easy with Foleon’s Drag and Drop editor.
Check out Foleon’s Content Creation Tool
No more waiting for designers to finish creating your Infographic, Social Media banner, Blog Post image, or anything else you need. You can create it yourself with Canva.
Canva has spent years designing beautiful-looking templates for just about any marketing collateral you need. No more blanc pieces of paper. Start with one of their templates and make it your own.
Check it out.
Other Visual Graphics Tools
I used to use Open Source tools like Gimp and IncScape. I still do sometimes, but just like Photoshop and InDesign, these tools take time to master.
Canva is the most popular Visual Graphics Tool, but there are also alternatives like Snappa, Desygner and Design Wizard.
When writing content, you don’t want to constantly be stopping and searching for the right spelling of words or the correct grammar. Grammarly can help you write with fewer mistakes.
The tool is very handy because it integrates with other tools that you’re already using like, WhatsApp, WordPress, Slack, and more.
For brand people. Their paid version has a build-in Tone of Voicer helper so all team members can stay on brand when writing content.
Be sure to check it out!
Search Engine Optimization (SEO) Tools
Analyze your SEO efforts, improve your rankings and get more traffic
Screaming Frog SEO Spider
Screaming Frog SEO Spider Tool and Crawler (free)
Install this free SEO tool and run powerful seo analysis of any website. You can check your own website, your competitor’s website or other great websites you want to learn from. Click on the link to see a video of how it works and download it for free.
Here’s how it looks when I enter QuickSprout.com in the Screaming Frog Seo Spider tool:
You can enter any website url, run many different analyses and export data. Have fun playing around!
Link Explorer and Moz Bar by Moz
The Link Explorer by Moz was previously known as Open Site Explorer. This SEO Tool has been on the market for quite some years and I’ve been using it every time I wanted to get insights on a domain or page authority of a website or webpage.
Type in any website’s url and get insights. Just try it for yourself.
Very handy to see where your competitors are getting links from.
Moz Bar (SEO Toolbar) for Goole Chrome and Mozilla Firefox (free)
There are many things you can do with this SEO Toolbar. Click on the link to see a tutorial. I also use it to see which of my pages have a high authority on the web. After installing the extension you can enter the following in Google’s search bar: site:[your site’s url] to get an overview of only your pages. With the extension activated you can see how much authority each page has.
Here’s how it looks for Moz:
Google Search Console and Bing Webmaster Tools
Google Search Console (previously known as Webmaster Tools) and Bing Webmaster Tools (free)
These tools are a must! After implementing or updating your sitemap.xml you need to upload it in your Google Search Console and Bing Webmaster Tools. These tools give you a lot more insights. You can for instance see if there are broken links on the web pointing to your website or analyze which pages are doing well in search results. I strongly advise you to seek advice if you are not familiar with these tools.
Speed up your website and improve your rankings
Site speed is a ranking and usability factor. Faster websites rank better and convert more website visitors. Check out the following tools to optimize your website speed and compress images and files.
Pigdom, GTmetrics and WebPagetest.org (free)
These tools can give you insights in the speed of your website and individual pages. You can dig deeper into the analytics and gain advice in how to improve your site’s speed.
Kraken.io Image Optimizer and compressor (free)
I find Kraken.io by far the best tool to optimize images for the web with almost no quality loss. Here’s an example. On the left side, you see the compressed image and on the right side the original image. Can you spot any quality loss?
I couldn’t imagine not compressing my visuals before uploading it on my website.
Each compressed image is about 60% lighter than the original and has almost no quality loss. Using this image compression tool is free for light images and it only takes a few seconds to compress.
A nice alternative to Kraken.io is Compressor.io.
If you know a better one, please share it with us in the comments below.
Social Media Tools
Using Social Media can take up a lot of your time. Here are some Social Media Tools to help you out.
Hootsuite and Buffer are great tools to schedule posts to all you Social Media accounts. The thing is, you’re probably already using one of those. I’m going to reveal to you how to use three new tools to help you get the most out of your Social Media efforts. Also, check out this article to learn how to schedule Instagram posts.
Add hand curated content to your Buffer account
Quuu is a relative new Social scheduling tool. Actually, it’s more a platform. You can sign up, connect to your Buffer account, set your preferences and real life people hand-pick and schedule posts for you every day. The free version allows you to get two hand-picked posts, per day. I’ve been using it for a while now. Check out my Twitter profile, every post with the Quuu short link, is a post by them.
Bulk schedule social media posts
Bulk.ly is a new project Chris Makara is working on. It’s still in Beta, but you can try it out. When it’s re-developed, it’s going to solve many hassles.
You can sign up, connect to your Buffer account and upload RSS feeds from your favorite blogs, you already share everything from or/and you can upload your own CSV files to bulk schedule messages. The coolest feature in my opinion is that you can upload all your posts in a CSV file and select how many times you want to recycle the posts. You could do the same in Hootsuite, but after you’ve posted your last post, you would need to reschedule everything again.
Choosing Social Media management tools that are right for you
If you need help finding the right Social Media management tools for your need, check out this post where 100+ Experts Reveal Their Favorite Social Media Management Tools. Quuu and Bulk.ly are not included because they’re relatively new.
Check your Hashtags for a better reach
Using the right Hashtags can drastically improve your reach on Twitter. Back in the days, I just guessed which hashtags I used. Now, I made a small list and update it every six months.
I suggest you do the same. Go to Hashtagafy.me and RiteTag.com and look up important key words in your industry.
Did you know for instance that the Hashtag “Digital Marketing” performs a lot better than “Online marketing”? Check out this small overview of popular hashtags in Digital Marketing: