In this era of technology and digitalization, the success of any organization or business is highly dependent on its online impact. Organizations are increasingly turning to the internet to boost sales and revenue.
With this, even non-profit organizations have taken up the use of the internet to improve their organization. The development of websites and the use of digital marketing for nonprofits has numerous benefits for the organization.
Digital marketing for nonprofit organizations entails using existing online platforms to grow the organization’s online presence. Non-profit organizations rely on funding from donors.
Organizations can use digital marketing to address volunteers, develop different sources for funding, among other things.
These various advantages of using digital marketing for nonprofits that carry on to the use of websites. Nonprofit organizations can develop their websites to gain the various advantages of digital marketing.
A website’s efficiency is mostly determined by the web design concepts and features integrated. In this article, we shall discuss the various ways in which good web design can get your non-profit organization better results.
1. Responsive and Optimized Design
Two devices can be used to access websites currently. These are Mobile phones and computers.
There are a variety of operating systems available for mobile phones, with Android accounting for 72.84% of the market.
When developing websites, most developers only consider developing and optimizing for use on Android devices. This automatically cuts off an organizations’ reach to people using iOS and other operating systems.
The number of iOS users in the world currently stands at 900,000. All these users will have a bad experience with the non-optimized website. Optimizing a website for use across various devices running different operating systems will significantly improve its results.
A key feature in website design that improves the sites’ reliability and popularity is the branding used. The website should incorporate a color palette and an organization logo that depicts its purpose and function.
Every non-profit organization should engage a professional designer who can incorporate the organization’s mission into the logo. A poorly branded website will make the visitors think lowly of the organization.
In some situations, the branding can be off to the point that visitors think they have visited the wrong website.
As a part of website branding, dictate the organization’s goals and mission. For added branding, the website can also include clear photographs of the organization’s members in action.
The use of images from an organization will help to establish a personal connection with website visitors. This personal connection is what will push the visitors to join the organization or even make donations. Later on, you can use these images as an engagement tool. For example, if there are any dog owners, you can offer custom dog portraits on canvas and later turn them into digital images.
3. Email Signup
To increase the reach of a non-profit, the website can have the ability to sign up to the organization to get regular updates via email. These regular updates can be about:
- Open volunteer positions
- Event dates
- Event updates
- Organization funds
Such regular updates will help show the clients that the organization is at work and dedicated to its mission. Regular updates will also make the people who have signed up feel like a part of the organization.
This can push the people to recommend the organization to their friends and families.
4. Regular Blog Posts
Numerous working websites have no engagement. This is due to the website looking inactive. A website that does not have regular posts can lead the visitor to believe the organization is inactive.
To maximize visitor engagement, and eventually website results, your website designer should incorporate a blog post page. This page will be used to post regular blogs about content that relates to the organization.
The blog post content can be event overview, upcoming projects, current work progress on ongoing projects, etc. This helps to keep the website alive and interactive to the visitors.
Visitors can read the various blog posts and be impressed and opt to join the organization or sign up as donors.
5. Call to Action
Non-profit organizations can use websites to promote upcoming events, request funding, show volunteer positions available, etc. But what next after a visitor has seen the post?
This is where call-to-action website features come in. Call to action buttons help to convert website visitors into actual leads. They offer a direct link to act on the posted content. If, for instance, an upcoming event is being advertised on the website, the call-to-action button will prompt website visitors to register.
Call to action buttons can also be used to take the website visitors to specific job application pages on the websites.
A well-crafted call to action button and post can significantly improve a website’s conversion rate from visitor to client.
6. Online Payment Processing for Donations
Non-profit organizations often have no structured source of income. They rely on donations from individuals or other organizations. Due to this, most organization functions work on strict budgets.
For non-profit organizations, donations are critical. The integration of online payment processing systems is crucial. These will allow the website visitors to make donations while on the website, therefore making the task easier for them.
Donations can be made through Visa, Mastercard, PayPal, etc. depending on the payment systems incorporated in the website.
When choosing a payment processing system, you should be keen on the security features offered by the system. This is to ensure that personal payment details are not compromised in data leaks or other events. Go for a reliable payment processing system that has a good rapport.
Designing a website to ensure you get maximum conversion rates can be a daunting task. To ease the process, you can advise the organization’s web designer to use a website template.
Lookup website templates on the internet and choose one that you believe can be tailored to fit the needs of the organization. When deciding on the template to be used, you should let a web designer help you and advise you on the various capabilities of the templates.
However, if you decide to design a website from scratch, it is advisable to have regular check-ups on the design process. This is to ensure that the designer stays on course according to the organization’s website needs.