The Top 10 Amazon Keyword Research Tools You Need in 2023

Keywords are fundamental to digital marketing strategies since they allow websites and listings to rank for them. Here are the Top 10 Amazon keyword research tools you need in 2023.

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Keyword research is the main focus when looking for ways to increase organic traffic. Using keywords in posted content helps to rank up on the search engine results page (SERP). No wonder keyword research has become the most effective marketing strategy online. Keywords have become the basis of marketing tools such as Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

As an Amazon seller, keyword research tools help you boost your rankings and sales. Free versions, paid versions, and free trials are available for said tools.

Top 10 Amazon Keyword Research Tools for 2023

1. Semrush

Semrush was included in Forbes for SEM this 2022, along with the other most popular keyword research tools such as Google Ads Keyword Planner and Google Trends.

Semrush is a software that offers not one keyword research tool but six! Keyword Overview, Organic Research, Keyword Magic Tool, Keyword Gap, Keyword Manager, and Organic Traffic Insights.

You can purchase them separately or as an SEO Toolbox. There’s a free trial offer as well. With a 13-year of experience under their belts, Semrush is worth the price.

2. Google Keyword Planner

Google Keyword Planner is one of the digital marketing tools under Google Ads services. You can use it for free if you’re registered with Google Ads.

Though primarily an Ads feature, it’s useful for SEO too. The keyword planner offers keyword suggestions and gives data about the number of searches per month on your chosen keywords. You can also organize keywords according to categories and generate relevant keywords from a seed keyword.

3. Keyword Tool

Popularly known as, Keyword Tool is a cloud-based software which means it’s not required to download it. They offer an Autocomplete feature that limits and targets specific domains like Amazon, Bing, eBay, and the like. You can then click on the Amazon logo for a targeted search on Amazon product listings.

You need to pay to view the complete results that include:

  • the total number of keywords
  • total search volume
  • average trend
  • average CPC cost (in USD)
  • average competition

Overall, a great tool, especially for those starting a business and wondering what to sell on Amazon FBA or other e-commerce platforms.

4. Helium10

Helium10 is one of the first software designed for Amazon use. It has established itself as one of the most indispensable tools in the industry. This all-in-one program offers product research, analytics, marketing and operations support, listing optimizations, and keyword research.

They have three tools under keyword research: Cerebro (for ASINs), Magnet (keyword opportunities for Amazon and Walmart), and Misspellinator (which shows the commonly misspelled versions of keywords). Registration is free and they have a limited free version. Subscription plans start at $29 to $209 per month.

5. Spyfu

Spyfu is the best for competitor-directed keyword research. It tracks their bought keywords on Google Ads, organic ranking, and even ad variations for the past 16 years.

It’s a great tool to check what worked for your competitors and how you can learn from their mistakes. Just put in their domain name! You can also type in your domain and check which keywords competitors have bought but you haven’t.

They have a monthly membership of $33 that already allows you unlimited data and downloads.

6. Ahrefs

This is one of the most comprehensive options available for keyword research and is similar to Semrush. It’s a cloud-based software that requires no downloads and presents data in real time. Its key features include Site Audit, Site Explorer, Content Explorer, Rank Tracker, and Keyword Explorer.

Ahref’s Keyword Explorer is a tool with billions of words in its database. Data analyzed include keyword difficulty (how many backlinks are needed to rank up), search volume (both by country and globally), and the number of clicks with corresponding CPC rates (both paid and organic).

It can also provide other keyword metrics like the number of searches (organic and paid), backlink trends, ad campaigns used, and the cost of bids. Ahrefs Site Explorer allows you to reverse engineer competitors’ strategies and learn about them.

They have a monthly rate that ranges from $99 to $999.

7. SellerApp

SellerApp would be the keyword research tool in terms of product listing optimization. It presents the top converting keywords and not just relevant keyword suggestions.

SellerApp gives you data on the keywords with the highest conversion rates, search volume, and CPC rates of keywords you want to target. It includes relevance scores, impression rates, and keywords your competitors use.

You can sign up for a free trial or choose from a Pro-Lite plan at $89 per month or a Professional plan at $149 per month.

keyword research metrics

8. AMZ One

One way to protect your brand on Amazon is to monitor your seller account health as often as necessary.

With AMZ One, you can check a product’s daily ranking using the keyword ranking tracker. Meanwhile, the keyword research tool allows reverse ASIN lookup and provides search volume and purchase volume metrics.

The basic plan starts at $20 per month and is limited to 100 keywords and unlimited keyword research, among others. It goes up to premium plans unlocking unlimited versions of other features.

9. Jungle Scout

Jungle Scout can both be web-based and downloadable. The keyword scout research tool is under the web-based programs and shows search volume trends (in both 30- and 90-day options), PPC bids (both exact and broad bidding), dominant category of the keyword, and ease of rank. You can easily compare your products with competitors and get information about rankings and traffic metrics for the past two years. Plans start from $29 to $84 per month.

10. Moz Pro

Another frequently mentioned SEO program is Moz. Moz started on 2004 and expanded to be an all-in-one SEO toolset. Now, it has Moz Pro which is centered more on the marketing aspects of SEO. Features include site audit, link crawling, rank tracking, and keyword research.

Their research tool is Keyword Explorer and includes the following metrics: search volume, difficulty, CTR, keywords suggestions, SERP analysis, and even a priority score which tells you how important a keyword is for your business.

Plans range from $99 to $599 per month. But, if you create an account for their site, you get ten free queries per month.

For some honorable mentions, we have:

  • Ubersuggest is considered the best free access keyword tool for 2023.
  • AnswerThePublic which shows the keyword generations in a creative visual display that some users might prefer.


There’s no perfect universal Amazon keyword research tool. Fortunately, we have a diverse selection of tools that offer similar features presented in different ways. It’s still up to users and businesses to find the programs that fit best with them and their workflows.

Choose the tool that is the most system compatible with yours and within your budget. If you can’t afford to subscribe to a monthly plan, take advantage of the free tools. You’re not required to commit or make a decision right away. Try as many keyword research tools as you can then see what’s the best fit for you!

Author’s Bio

Jayce - Seller Interactive - Managing DirectorJayce is the managing director of Seller Interactive, an Amazon advertising agency committed to building brands on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month. He is ready to assist D2C brands by offering services in the Amazon DSP program to PPC management.

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