The Top 11 Amazon Keyword Research Tools You Need in 2023

Keywords are fundamental to digital marketing strategies since they allow websites and listings to rank for them. Here are the Top 11 Amazon keyword research tools you need in 2023.

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Keyword research is the main focus when looking for ways to increase organic traffic. Using keywords in posted content helps to rank up on the search engine results page (SERP). No wonder keyword research has become the most effective marketing strategy online. Keywords have become the basis of marketing tools such as Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

As an Amazon seller, keyword research tools help you boost your rankings and sales. Free versions, paid versions, and free trials are available for said tools.

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Top 10 Amazon Keyword Research Tools for 2023

1. Semrush

Semrush was included in Forbes for SEM this 2022, along with the other most popular keyword research tools such as Google Ads Keyword Planner and Google Trends.

Semrush is a software that offers not one keyword research tool but six! Keyword Overview, Organic Research, Keyword Magic Tool, Keyword Gap, Keyword Manager, and Organic Traffic Insights.

You can purchase them separately or as an SEO Toolbox. There’s a free trial offer as well. With a 13-year of experience under their belts, Semrush is worth the price.

At GlobalOwls, we’ve partnered with Semrush to provide you not a 7, but a 14-day free trial. That should be enough time to get the keywords you need to grow your Amazon listing and get the hang of how Semrush works.

A credit card is required for them to ensure people don’t just create free accounts each time their trial ends but you can cancel your free trial at any time.

SemRush Keyword Overview Tool for Amazon Keyword Research

2. Google Keyword Planner

Google Keyword Planner is one of the digital marketing tools under Google Ads services. You can use it for free if you’re registered with Google Ads.

Though primarily an Ads feature, it’s useful for SEO too. The keyword planner offers keyword suggestions and gives data about the number of searches per month on your chosen keywords. You can also organize keywords according to categories and generate relevant keywords from a seed keyword.

3. Keyword Tool

Popularly known as, Keyword Tool is a cloud-based software which means it’s not required to download it. They offer an Autocomplete feature that limits and targets specific domains like Amazon, Bing, eBay, and the like. You can then click on the Amazon logo for a targeted search on Amazon product listings.

You need to pay to view the complete results that include:

  • the total number of keywords
  • total search volume
  • average trend
  • average CPC cost (in USD)
  • average competition

Overall, a great tool, especially for those starting a business and wondering what to sell on Amazon FBA or other e-commerce platforms.

4. Helium10

Helium10 is one of the first software designed for Amazon use. It has established itself as one of the most indispensable tools in the industry. This all-in-one program offers product research, analytics, marketing and operations support, listing optimizations, and keyword research.

They have three tools under keyword research: Cerebro (for ASINs), Magnet (keyword opportunities for Amazon and Walmart), and Misspellinator (which shows the commonly misspelled versions of keywords). Registration is free and they have a limited free version. Subscription plans start at $29 to $209 per month.

5. Spyfu

Spyfu is the best for competitor-directed keyword research. It tracks their bought keywords on Google Ads, organic ranking, and even ad variations for the past 16 years.

It’s a great tool to check what worked for your competitors and how you can learn from their mistakes. Just put in their domain name! You can also type in your domain and check which keywords competitors have bought but you haven’t.

They have a monthly membership of $33 that already allows you unlimited data and downloads.

6. Ahrefs

This is one of the most comprehensive options available for keyword research and is similar to Semrush. It’s a cloud-based software that requires no downloads and presents data in real time. Its key features include Site Audit, Site Explorer, Content Explorer, Rank Tracker, and Keyword Explorer.

Ahref’s Keyword Explorer is a tool with billions of words in its database. Data analyzed include keyword difficulty (how many backlinks are needed to rank up), search volume (both by country and globally), and the number of clicks with corresponding CPC rates (both paid and organic).

It can also provide other keyword metrics like the number of searches (organic and paid), backlink trends, ad campaigns used, and the cost of bids. Ahrefs Site Explorer allows you to reverse engineer competitors’ strategies and learn about them.

They have a monthly rate that ranges from $99 to $999.

7. SellerApp

SellerApp would be the keyword research tool in terms of product listing optimization. It presents the top converting keywords and not just relevant keyword suggestions.

SellerApp gives you data on the keywords with the highest conversion rates, search volume, and CPC rates of keywords you want to target. It includes relevance scores, impression rates, and keywords your competitors use.

You can sign up for a free trial or choose from a Pro-Lite plan at $89 per month or a Professional plan at $149 per month.

keyword research metrics

8. AMZ One

One way to protect your brand on Amazon is to monitor your seller account health as often as necessary.

With AMZ One, you can check a product’s daily ranking using the keyword ranking tracker. Meanwhile, the keyword research tool allows reverse ASIN lookup and provides search volume and purchase volume metrics.

The basic plan starts at $20 per month and is limited to 100 keywords and unlimited keyword research, among others. It goes up to premium plans unlocking unlimited versions of other features.

9. Jungle Scout

Jungle Scout can both be web-based and downloadable. The keyword scout research tool is under the web-based programs and shows search volume trends (in both 30- and 90-day options), PPC bids (both exact and broad bidding), dominant category of the keyword, and ease of rank. You can easily compare your products with competitors and get information about rankings and traffic metrics for the past two years. Plans start from $29 to $84 per month.

10. Moz Pro

Another frequently mentioned SEO program is Moz. Moz started on 2004 and expanded to be an all-in-one SEO toolset. Now, it has Moz Pro which is centered more on the marketing aspects of SEO. Features include site audit, link crawling, rank tracking, and keyword research.

Their research tool is Keyword Explorer and includes the following metrics: search volume, difficulty, CTR, keywords suggestions, SERP analysis, and even a priority score which tells you how important a keyword is for your business.

Plans range from $99 to $599 per month. But, if you create an account for their site, you get ten free queries per month.

11. Wope

Wope is another tool that offers solutions for keyword research. It allows users to monitor relevant keywords and detect mobile page issues.

The setup process only takes 60 seconds, and a smart competitor finder can speed up competitor monitoring. You can quickly complete the keyword research process for Amazon thanks to Wope’s customizable keyword tracking and historical ranking tracking.

Seasonality solution helps users to spot keywords’ seasonality and trends. Apart from these, this tool lets you know the best rank spotter by analyzing the history of the ranking. 

Wope offers a 14-day free trial and a customizable pricing plan.

For some honorable mentions, we have:

  • Ubersuggest is considered the best free access keyword tool for 2023.
  • AnswerThePublic which shows the keyword generations in a creative visual display that some users might prefer.

What are Amazon Keyword Research Tools

What are Amazon Keyword Research Tools

Keyword research is a crucial element of any successful marketing campaign, and this is especially true for Amazon sellers. Amazon keyword research tools are essential for optimizing product listings, generating traffic, and driving sales.

Amazon keyword research tools are software solutions that help Amazon sellers identify the most relevant and popular keywords to use in their product listings. These tools analyze search queries, customer behavior, and other factors to provide valuable insights into keyword search volume, competition, and relevance. By using these tools, sellers can optimize their product listings and make them more discoverable to potential customers.

As discussed earlier, there are various Amazon keyword research tools available in the market, each with its unique features and benefits.

Benefits of Using Amazon Keyword Research Tools

The benefits of amazon keyword research tools

The benefits of using Amazon keyword research tools are numerous. Here are some of the most significant advantages:

  • Improved visibility: By using high-traffic and relevant keywords in your product listings, you can increase your visibility on Amazon and attract more potential customers.
  • Better conversion rates: By using keywords that accurately describe your products, you can attract customers who are more likely to convert, leading to better sales and revenue.
  • Reduced advertising costs: By using relevant and high-traffic keywords in your product listings, you can reduce the cost of advertising by improving your organic rankings.
  • Increased competitiveness: By using keyword research tools, you can identify keywords that your competitors are not using, giving you a competitive advantage and helping you stand out in a crowded marketplace.

Amazon keyword research tools are an essential part of any successful Amazon marketing campaign. They provide valuable insights into customer behavior, search queries, and competition, making it easy to optimize your product listings and improve your visibility, conversion rates, and competitiveness. By using these tools, Amazon sellers can stay ahead of the competition and achieve their marketing goals.

Best Practices for Using Amazon Keyword Research Tools

Best Practices for Using Amazon Keyword Research Tools

It is not enough to simply use Amazon Keyword Research Tools – it’s also essential to follow best practices for optimizing your product listings. Let’s explore the best practices for using Amazon keyword research tools to improve your rankings, visibility, and sales.

Start with seed keywords
Before diving into more in-depth research, it’s crucial to start with a list of seed keywords that are relevant to your product. These can be the product name, category, or features. Use these seed keywords as a foundation for your research and expand your list based on the suggestions provided by the Amazon keyword research tools.

Focus on long-tail keywords
Long-tail keywords are more specific and typically have lower search volume, but they are also less competitive. By targeting long-tail keywords, you can attract more qualified traffic to your product listings, leading to higher conversion rates and sales. Amazon keyword research tools can help you identify relevant long-tail keywords to use in your product listings.

Consider relevancy and competition
When selecting keywords to use in your product listings, consider both the relevancy and competition of the keywords. Relevancy refers to how closely the keyword matches your product, while competition refers to how many other sellers are targeting the same keyword. It’s important to strike a balance between relevancy and competition to optimize your rankings and visibility.

Analyze customer search terms
Amazon keyword research tools can provide valuable insights into customer search behavior, including the search terms they use and the products they purchase. Analyzing these search terms can help you identify trends, patterns, and opportunities to optimize your product listings and improve your sales.

Optimize your product listing
Once you have identified the relevant and high-traffic keywords to use in your product listings, it’s crucial to optimize your listings accordingly. This includes using the keywords in the product title, description, bullet points, and backend keywords. However, it’s important not to overuse keywords and maintain a natural and compelling product description that encourages customers to buy.

Monitor and update your keywords
Amazon keyword research is an ongoing process, and it’s important to monitor your rankings and update your keywords regularly. This includes tracking the performance of your product listings and adjusting your keywords based on changes in search behavior, competition, and market trends.

Using Amazon keyword research tools is essential for optimizing your product listings and driving sales on the platform. By following best practices such as starting with seed keywords, targeting long-tail keywords, considering relevancy and competition, analyzing customer search terms, optimizing your product listings, and monitoring and updating your keywords, you can improve your rankings, visibility, and sales on Amazon. With the right approach, Amazon keyword research tools can be a powerful tool in your marketing arsenal.


There’s no perfect universal Amazon keyword research tool. Fortunately, we have a diverse selection of tools that offer similar features presented in different ways. It’s still up to users and businesses to find the programs that fit best with them and their workflows.

Choose the tool that is the most system compatible with yours and within your budget. If you can’t afford to subscribe to a monthly plan, take advantage of the free tools. You’re not required to commit or make a decision right away. Try as many keyword research tools as you can then see what’s the best fit for you!

Author’s Bio

Jayce - Seller Interactive - Managing DirectorJayce is the managing director of Seller Interactive, an Amazon advertising agency committed to building brands on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month. He is ready to assist D2C brands by offering services in the Amazon DSP program to PPC management.

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