7 Tips For Creating a Blog Post That Ranks High On Search Engine
Having a strong online presence is important for businesses and individuals as well. And do you know that millions of blog posts are published daily? With and without the help of AI.
As per demandmetric research, companies that create blogs produce an average of 67% more leads monthly than companies that don’t create blogs.
Search engine optimization can help your site rank, and for ranking, a blog is a key component.
As per research, 89% of marketers believe blogs are worth the investment.
But do you know how to optimize your blog?
Well, there are several ways to optimize your blog’s writing for search engines, which we’ll discuss in this article.
So let’s discuss them.
Chapters
- 7 tips for creating a blog post that ranks highly on search engine
- 1. Think before you write
- 2. Provide helpful and high-quality information to your users
- 3. Add targeted keywords
- 4. Audit your blog posts after publishing
- 5. Include optimized images and videos
- 6. Do internal and external linking
- 7. Write compelling meta tags and meta descriptions
- Final Remarks
7 tips for creating a blog post that ranks highly on search engine
To write compelling content that boosts organic traffic, you must consider the following seven tips to rank your blog post on search engines:
1. Think before you write
This is the first and most important tip for writing any type of content, whether it is a blog, an article, or another type of writing. You must think about what you are going to write. Create a mind map of what you plan to write in your content.
Before writing a blog, start writing your key points on notes. Write three to four topics, and then choose the most appropriate one.
Make a sketch of your main idea, then read your notes thoroughly and select the points that you believe will help your site rank in search results.
When it’s time to write a blog post, it’s important to thoroughly analyze a few key questions first:
- What are the key themes and subject areas I want to concentrate on?
- What is the primary objective behind creating this blog post?
- How will readers benefit and gain value from this new blog content?
Once you have clear answers to these fundamental questions, it will be much easier for you to start writing or using an autoblogger. This sketch helps you stay focused, purposeful, and useful to your target audience.
Related: How to Come Up With Content Ideas in 2024 [Tips and Tools]
2. Provide helpful and high-quality information to your users
After finishing brainstorming ideas for the topic’s title, you will now work hard to create useful and high-quality content.
However, even after brainstorming great topic ideas, some writers still struggle with writer’s block when it comes to actually writing valuable information.
In these cases, writer’s often use AI tools like a paragraph generator to overcome their block. It helps them by generating helpful and high-quality content for users.
From now on, Google has started considering “bounce rates.” Basically, it tracks whether people read your blog posts or if they’re bouncing out right away.
If a large number of people click on your paragraph but then immediately click away, Google will notice. It is like they are saying, “People do not seem to find this blog very helpful or engaging because they skip it so quickly.”
So, if your bounce rates are high, your writing cannot be as engaging and useful. And you know what Google wants: quality, not quantity.
So high bounce rates mean lower rankings for your posts. As a result, you face a big no from the search engine to rank your blog.
3. Add targeted keywords
Keywords increase the credibility of your writing.
As per research, 94.74% of keywords get 10 or fewer monthly searches.
Although keywords appear in every blog, writing relevant and effective keywords helps your content rank highly in search results.
Every blog you write requires a keyword. This term helps you structure your content in a good manner.
Related: Clever Ways to Do Keyword Research
Plus, your target keyword informs Google about what your page is about.
For example, if you create a blog post on ‘the top clothing brand in the market’ and don’t add keywords to your blog, Google won’t know what your page is about.
Here is an example of a targeted keyword for your clothing brand:
Your targeted keyword could be “best clothing brands.” You can use this keyword in your title and throughout your content as well. This strategy helps you promote your site on search engines.
4. Audit your blog posts after publishing
It does not happen after clicking the “publish” button and moving on. Here, you need high traffic; your journey is not stopping there.
The best part about SEO ranking is that it’s not about success or failure. You can go up or down at any time.
The most important and focused tip is to constantly check and update your previously published content. Keep editing your blog’s content according to Google’s latest updates.
According to the data in the report, 53% of the companies surveyed saw engagement rise after a blog audit, while 49% reported increased rankings or traffic.
By implementing this strategy, you will meet your new target audience. You need to keep an eye on the following things:
- Learn from competitor strategies
- collaborate with high-authority sites in your niche
- Make sure your links work properly
- Discovered new keywords that rank your blog
- Check to see if your content is still engaging and how fast your page loads
5. Include optimized images and videos
Creating a compelling blog requires more than just text. Optimized images and videos also increase your chances of ranking highly on Google.
According to 40% of content marketers, original visuals, such as infographics, work best in their articles.
Make sure to include relevant images that speak louder and highlight their own importance. It enhances the content’s readability.
Along with images, videos also play a crucial role in ranking your content.
86% of video marketers say adding video to their content helped them increase web traffic.
Add a video that will play automatically when the user reaches the post. Add images and videos only to provide examples or to emphasize the importance of your topic.
6. Do internal and external linking
Internal and external links are also important factors in SEO optimization. These links not only enhance the credibility of your writing but also contribute to the natural growth of your website.
Research shows that 93.8% of link builders prioritize link quality over quantity.
This strategy will not make your updated content stronger, but Google crawls websites using internal and external links.
This means that internal links show the search engine which information is relevant and help the search engine understand your site’s structure.
When Google crawlers find unique information in a link, they index it in their large database. This way, you can naturally promote your existing content.
7. Write compelling meta tags and meta descriptions
If you want to keep your content at the top of the rankings, you must create eye-catching titles and descriptions.
If your content is good but your tags and meta descriptions are not engaging, you will lose click through rate (CTR). The maximum length of a title is 50-55 characters. You have to be creative with this word limit.
Related: What Role Does AI Paraphrasing Tool Play in Achieving Unique Content?
While writing the meta description and tags, you have to focus on the following factors:
- Ensure that Google has not removed your title and description. Your title should clearly convey meaning.
- Use the keyword in both the title and description for better SEO.
- Avoid overloading your content with keywords; instead, add them naturally to your material.
Final Remarks
The above are probably the most innovative ways to write a blog post that ranks highly in search engines. I hope you feel more informed after reading this blog. Many people are unaware of search engine optimization because they consider content to be purely creative rather than technical. For those, this critical learning is very important to read. This information is useful today for learning and in the future, when you become an SEO expert.
Create more and better content
Check out the following resources and Grow!