Learn How to Start Blogger Outreach

A special guest post by Kherk Roldan to help you learn Blogger outreach.

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In the past few years, blogging has just been a way to share your life’s adventures and experiences. But for nonprofits and businesses nowadays, blogging has evolved into something that could help them promote their products or brand and somehow generate an income.

You might wonder how they do it. What’s their secret? How do they achieve a rapid increase in blog subscribers in just a few days?

My answer is: Blogger Outreach.

Learn How to Start Blogger Outreach

Business owners and nonprofits have long understood that relying on their social media followers alone will not do the trick. So in order for them to reach their target markets, they need to reach out to someone popular in the industry to “advertise” their brand or product.

What is blogger outreach exactly?

Well, blogger outreach is a powerful strategy used by bloggers and businesses in building an ambassador network, earn mentions, or promote a brand for their business. The idea behind it is that a business or a company connects with influential bloggers with a solid following within their niche. They then ask these bloggers to spread the word about their product or service in order to gain exposure and in exchange, they offer free access to the product or services they are offering.

And it works! In fact, according to Neil Patel, 81% of people online tend to trust the information they learn from blogs. 61% of those people end up buying products because it was highly recommended by a blogger.

Getting linked by a famous influencer is one way to boost your blog’s traffic and in order to do that, you need to consider learning the basics of blogger outreach.

To get you started on promoting your content, take these four easy steps:

Step 1. Get your top followers to market your brand for you

Work with what you currently have. This is where your followers come in.

I personally think that this is the best first step to take. Read on.

A percentage of your followers already like what you are promoting so that being said, they most likely have mentioned your product to their network as well.

Although there is a chance that your followers may not do as much as getting influencers to promote your brand but still, they are your best shot at starting your brand promotion.

To do this, make an effort to engage with them. There are things you can do to improve your relationship with them like retweeting or sharing their posts on social media. As much as possible, be a part of their activities and make them appreciate you.

Step 2. Target influential bloggers

If only there was one place you can start looking…

Oh right, there’s Google.

You can be confident that the top results that Google displays are trustworthy and solid. In order to make the best out of your search, you need to be well-versed with Google search operators. There are a lot of tools that can help you with this.

Don’t stop there. Trying out other sites like Buzzsumo and Klout to expand your list of key influencers.

Hashtags and keywords can also work on social media sites like Twitter, LinkedIn, and Google+. This can also help you research the social media following of your target influencers.

Step 3. Create a plan of action on approaching bloggers and reach out

Now that you have an idea on who your target influencers are, it’s time to make a plan on how to connect with them. You want to start off on the right foot, so we need to be subtle in our approach.

Since you are basically selling yourself to them, creating a perfectly crafted pitch letter is your number one goal. The best way to do this is to keep your letter simple – make it short and get to the point. Heck, I’d want my emails to be straight to the point.

Chances are your target influencer may be as busy as a bee and if you write your letter like a blog post, you’ll probably lose your chance.

Step 4. Develop your relationship

Once you get the attention of your potential influencers, continue to keep in touch.

If you are a good entrepreneur, you know that building relationships that lasts is one secret to keeping your business successful. With that said, here are some ways to keep your relationships with your influencers as strong as ever:

  • Show your appreciation by saying thanking them for their help
  • Continue to monitor and share their content
  • Invite them for coffee if you happen to be near them and maybe get to know each other a little bit
  • Do collaboration. Maybe a co-authored blog post?

You have to remember: Like most good things, it will take time. And a lot of planning. And once you’ve established your course of action, I assure you, you’ll definitely achieve the visibility you have always wanted your blog to have.

If you do it right.


What is blogger outreach, and why is it important for digital marketing strategies?

Blogger outreach is the process of reaching out to bloggers and influencers in your industry to collaborate on content creation, partnerships, or promotions. It is important for digital marketing strategies because it helps businesses expand their reach, build brand credibility, and drive traffic and engagement through influencer endorsements and content collaborations.

What are the benefits of blogger outreach for businesses?

The benefits of blogger outreach for businesses include increased brand visibility and awareness, improved search engine rankings through backlinks, access to new audiences and communities, enhanced credibility and trust through influencer endorsements, and opportunities for content co-creation and collaboration.

How can businesses identify relevant bloggers and influencers for outreach campaigns?

Businesses can identify relevant bloggers and influencers for outreach campaigns by conducting research using social media platforms, influencer databases, and industry-specific directories. They can also use tools like BuzzSumo, Traackr, and NinjaOutreach to find influencers based on niche, audience demographics, and engagement metrics.

What strategies can businesses use to engage bloggers and influencers effectively?

Strategies for engaging bloggers and influencers effectively include personalizing outreach emails or messages, demonstrating genuine interest in their content and audience, offering value through content ideas or exclusive offers, building relationships over time through regular interaction and engagement, and being transparent about expectations and goals.

How can businesses measure the success of blogger outreach campaigns?

Businesses can measure the success of blogger outreach campaigns by tracking key performance indicators (KPIs) such as website traffic, referral traffic from blogger sites, engagement metrics (likes, shares, comments), backlinks generated, brand mentions, social media mentions, and conversions or sales attributed to influencer partnerships.

What are some common mistakes to avoid in blogger outreach campaigns?

Common mistakes to avoid in blogger outreach campaigns include sending generic or impersonalized outreach emails, neglecting to research and understand the blogger’s audience and content preferences, being overly promotional or pushy, failing to follow up or nurture relationships after initial contact, and not providing clear instructions or expectations.

How can businesses build long-term relationships with bloggers and influencers?

Businesses can build long-term relationships with bloggers and influencers by consistently providing value, engaging authentically with their content and audience, offering opportunities for collaboration and feedback, recognizing and appreciating their contributions, and maintaining open and transparent communication channels.

What role does content quality play in successful blogger outreach campaigns?

Content quality plays a critical role in successful blogger outreach campaigns as it determines the level of interest and engagement from bloggers and their audiences. Businesses should focus on creating high-quality, relevant, and engaging content that aligns with the blogger’s audience and provides value to both the blogger and their followers.

How can businesses leverage blogger outreach for link building and SEO purposes?

Businesses can leverage blogger outreach for link building and SEO purposes by identifying bloggers with high domain authority and relevant content, creating valuable and shareable content that naturally earns backlinks, including anchor text and relevant keywords in outreach communications, and monitoring and optimizing link placements for maximum SEO impact.

What are some ethical considerations to keep in mind when conducting blogger outreach campaigns?

Ethical considerations in blogger outreach campaigns include respecting the blogger’s independence and editorial integrity, disclosing any financial or material relationships with influencers, ensuring transparency and authenticity in sponsored content or endorsements, and adhering to industry guidelines and regulations such as the FTC Endorsement Guides.

How can businesses adapt their blogger outreach strategies to changes in the digital landscape?

Businesses can adapt their blogger outreach strategies to changes in the digital landscape by staying informed about emerging trends and platforms, diversifying their influencer partnerships across different channels and formats, experimenting with new content formats and engagement tactics, and continuously evaluating and optimizing their outreach efforts based on performance data and feedback.

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