Have you ever clicked the ‘Tweet’ button and refreshed the page several times, just to see a handful of likes and retweets to your post?
I’ve been there when I had just a few hundred Twitter followers, but also now that I have more than 40,000 Twitter followers. If I don’t follow this process, I’ll probably end up getting about 30 to 50 retweets and likes. Which is decent, but every once in awhile, I want to go that extra mile and get myself 500+ Retweets, for free. That’s when I follow this exact step by step guide.
Why I love to build these Tweets
I’m not building these tweets just because it looks impressive. I’ve noticed that having one Tweet with a huge amount of retweets results in a snowball effect. People who see a Tweet with a few hundred retweets and likes are more likely to interact with it, it gets the attention of highly influential people and these tweets have often been added to curated lists like paper.ly which will help the articles I Tweet about to get some nice links to help the grow organically in Google, attracting more eyeballs and potential Social Media shares.
Step by Step guide to getting 500+ shares on Twitter without using Twitter ads
1. Write content people will love
Obviously, the better the content, the more people will love to share it. What I often see is that content marketers and bloggers write about what they THINK other people will like. If you like to gamble, go ahead. If you like to increase your chances that people will love your content, I suggest taking a few minutes and doing research. Just like you’d verify email addresses before you begin your email marketing campaign, it makes sense to find out some interesting topics that you could tweet about.
How to find interesting topics in your niche and write killer content
This topic is way too broad to discuss in this post. I’ll give you a few quick examples. If you like more info, check out Brian Dean’s Skyscraper technique or Neil Patel’s advanced guide to Content Marketing.
Ok, so the easiest way to finding out what people in your niche like to read is to head over to Buzzsumo and type in any keyword. Buzzsumo will then show you which articles received the highest amount of shares.
Second, go to Google and type in the same keywords. See what kind of content pops up and analyze it.
Then, head over to communities in your industry, type in the same keywords and see what people talk about or even better, are struggling with. Examples of such communities are Reddit and Quora, but you should also check in your niche, like for example Bodybuilding.com if you’re in the bodybuilding and fitness industry, AllRecipes.com if you have a cooking blog, and so on.
I hope you’ll have a good picture of what your audience loves to read at this point and you can start writing that epic content. If you need more info about writing great content. Check out the resources I provided earlier or ask me a question in the comment section.
2. Use the right headlines to attract attention
Your headline is your attention grabbers, your first impression, your all or nothing. Make sure you nail this on. I’ll give you some examples of headlines that work well and I’ll link to a great resource page for more inspiration, and to read the psychology behind well-written headlines.
Examples of well-written headlines
9 Things No One Tells You About Blogging. One of Them Really Sucks.
21 Breathtaking Free Stock Photo Sites. The Last One Blew me Away.
A Shocking Thing 71% of Marketers Fail to do On Their Blog.
How to Solve the Biggest Problems with Online Marketing Tools.
The Only Way to Increase your Twitter Following Without Spamming.
If you’re new to this. Please make sure to read the free e-book “How to Write Magnetic Headlines” by Copyblogger or ask me anything related to this topic in the comment section.
3. Use the right hashtags for optimal reach
I’ve noticed a big difference in the amount of engagement and views of a Tweet when using different hashtags. For example, every time I add the hashtag ‘Growth Hacking’, I get a huge amount of engagement and reach. Probably because Growth Hackers automate their Twitter accounts.
Another example; did you know that the hashtag “Digital Marketing” performs a lot better than “Online Marketing”? They seem the same, but there is actually a huge difference.
Luckily, you can look up the popularity of the Hashtags with tools like Hashtagafy.me and RiteTag. Here are a few Hashtags that perform well in the Digital Marketing space. I made this picture to illustrate the vast difference and importance of using the right hashtags. The stats are per hour, source RiteTag.com.
4. Use the right visuals to maximize engagement
Tweets with images receive 150% more retweets. Make sure yours is breathtaking. I’ve written a guide on Everything you Need to Know about Visual Marketing. Included are 22 Breathtaking Free Stock Photo Sites that Don’t Suck, Tools to edit your images and much more.
Including Gifs, Memes and Videos also helps to provoke a laugh and get people to want to share it with their friends and audience.
If you’re just using background colors with text, be sure to choose bright colors to make it pop. Get people to stop scrolling when they see your post.
5. Understand how Twitter’s Algorithm works
Below, you can see how Twitter’s algorithm works in a broad sense. 80% holds true for just about any Social Media platform. The algorithm tries to define what is spam or low quality with their own tools, if your Tweet passes the test, it’ll be shown to a couple of real people, based on the interactions, your Tweet will be shown to more people and the algorithm keeps evaluating to how many people it should be shown to.
6. How well are your Tweets performing?
If you want to ‘build your Tweets’ to get more Retweets, you will need to check as quickly as possible if you’re receiving the right amount of engagement.
You can simply check that by looking at your Twitter Analytics. You should know what the average engagement and engagement rate is of your best-performing Tweets. If you’re below average, don’t spend too much time trying to prime the Tweet, rather try new variations (Headline, visual, etc.) or an entirely new Tweet with a new topic.
7. Engage with others on Twitter
I’ve seen people with a low number of followers getting HUGE engagement. These people usually have built a tribe, they have a couple of hundred of accounts they interact with. They don’t just like and retweet their content, they truly engage, ask questions, offer their insights, etc.
In return, when they Tweet, they usually also get a ton of engagement from their friends.
To make this easier for you, be sure to create a list to easily see what people / accounts you have selected are talking about.
8. Tag people in your Tweet if possible
Sometimes you’ve written a great article and mention multiple sources. If that’s the case, check if it makes sense to tag those sources in your Tweet. Often times, website owners are more than happy to help promote an article they’re mentioned in. It’s a nice win-win.
9. Pin your Tweet to your profile page so more people will see it
If you’ve found out that the engagement rate of a Tweet is above average, Pin it to your profile page to boost it further. People will check out your Twitter profile if you interact with others on the platform. By pinning the Tweet you would like to boost, you’ll make sure new people that check out your profile will see it and can engage with it.
I would love to hear your thoughts so we can all improve our Social Media Marketing
That’s it. I’ve just explained to you which exact steps I take to boost my Tweets to 500+ shares. As you can see, I’ve done it a couple of times and now I understand the process, I’ll be doing it a lot more often and a lot faster.
Let us know what your thoughts are on this process and how you would improve it. I’m really looking forward to having in-depth conversations.
Also, if you’re having difficulties, let me know and I’ll try to help you out.