A Nonprofit’s Guide to Connecting Social Media Efforts to Your Website
Do you want to make the most out of your Social Media efforts? See how your Nonprofit can make sure that your followers are also visiting your website and donate.
Nonprofits rely on websites to get donations, educate, build awareness, grow an audience, and attract sponsors. But how do you get people to your website so that you gain supporters and donations start flooding in?
You’ll find that your social media accounts are a valuable link to your website, encouraging your followers to take the next step.
Luckily, there are numerous ways to tie a Nonprofit’s social media to its website and donation funnels.
This guide will help you successfully connect your social media efforts to your website so that your mission can thrive.
Don’t Forget Your URL
When you’re driving conversions to your nonprofit’s website, the last thing you want to forget is your webpage URL. Captivating content and eye-catching visuals are highly important to get your audience’s attention, but including a link in your post is the most effective way for followers to take action. To keep your social content engaging and captivating, use a URL shortener so that it doesn’t distract from the overall message.
On Facebook, include a URL in your About section, and on Twitter, use it as the website link. Since the first sentence or two of your About section appears on Facebook’s Timeline, make your bio succinct and strong, and include the URL. The Bio section on Twitter offers the same opportunity, with the option to directly add a URL rather than wasting precious bio space. Carry out the same practice across all of your social media sites.
Increase Engagement with Social Media Advocacy Tools
When your nonprofit’s social media presence is established, you can start taking your website to the next level. Use social media advocacy tools like Juicer’s social media aggregator for nonprofits. This makes it easier for your supporters to connect with your nonprofit.
Supporters will be able to interact with each other and feel motivated when they can view all of your nonprofit’s social media messages, tweets, and hashtags in one beautiful social wall on your website.
Nonprofit social media walls collect any form of social media content you want, from specific hashtags to specific accounts. Set up a dedicated social media wall for a charitable event you have coming up and allow your attendees to connect with your nonprofit and one another in real-time. You can also pick and choose which social media platforms to display on your social wall.
Network with Influencers
While nonprofit tools bring all of your social accounts together, they also gather posts from your supporters. You may be surprised to find that many social media influencers are supporters of your cause and want to spread the word. People who share your nonprofit on social media are twice as likely to volunteer or attend an event, and they can help expand your reach to their followers as well.
Using social media influencers to help with your nonprofit start with these helpful tips:
- Identify the right influencers who align with your Nonprofit
- Find influencers with a following that is similar to your target demographic
- Determine what you can offer influencers, such as expanding their brand as well or developing a partnership
- Build a relationship and reach out with clear tasks
While some influencers will be eager to help out, you’ll want to have some incentives for having them take time out of their day to promote your Nonprofit. All you have to do is reach out to an influencer directly and just ask. Start with small and simple marketing tactics that only take an hour or two out of their day, and state clear instructions or even copy and paste materials. While this form of online marketing is similar to high-priced celebrity endorsements or high-profile publicity, it’s far more affordable and leads to more immediate conversions.
Check out this article if you want to learn more about Influencer Marketing for Nonprofits.
Take Advantage of Online Fundraising Tools
You’ll need the right online fundraising tools to succeed, whether you’re ramping up your virtual fundraising efforts or planning for community outreach events. Donations can be improved by using mobile giving, crowdfunding, peer-to-peer fundraising, or online donation pages. Utilizing an online donation management tool will help you stay up to date with software updates and improve your donor experience.
Fundraising tools such as Donately simplify the donation process for both your nonprofit and your supporters. Donation forms, text messaging networks, and fundraising sites provide new and attractive ways to raise digital donations. Donately’s peer-to-peer fundraising methods and pages turn traffic into donations 8 times faster compared to industry averages. When you combine those figures with seamless recurring donation options, you can see a significant increase in donations in no time.
Boost Your Conversion Rate
The percentage of visitors to your website who complete an action, such as making a donation or signing up for your newsletter, is known as your conversion rate. Your marketing is working if you have a high conversion rate. There are some things you can do to boost your conversion rate if it needs some improvement.
A tool like Sniply allows you to shorten links and add your own custom message to every piece of content, giving you the chance to provide a call-to-action for any post. This means you can guide your followers to your website without causing them to become disengaged. You’ll be grabbing your audience’s attention while increasing conversions to your website, which ultimately leads to donations.
Sniply also keeps track of how your audience responds and engages with the links you post. To boost your social media marketing campaigns, you can use data on how many people clicked, bounced, or converted. This is a great asset for Nonprofits because it helps drive call-to-actions for fundraising and volunteering. You can also take advantage of Sniply’s discounts for nonprofits.
Growing your social media audience requires keeping your nonprofit’s network active. When you consider these effective steps to connecting your social media to your website, awareness towards your cause will continue to expand. It not only helps spread the word, but it also increases the possibility of getting more volunteers and resources when you need them the most.
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