6 Ways WordPress Can Catapult Your Business Growth to New Heights
WordPress is a popular CMS among growing businesses and for good reason.
While some utilize it to build aesthetically pleasing and functional websites, others can use it to showcase specific parts of their business and treat it as an extension of their main website. Regardless of the option you choose, there are many ways to leverage WordPress to boost the growth of your business.
Here are some common ones that you should know about:
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Ways WordPress Can Grow Your Business
1. Utilize Great SEO Plugins
WordPress is known to be one of the most SEO-friendly CMSes out there, and one of the first things you want to do when you are setting up your WordPress website is install an SEO plugin. Yoast SEO and AIOSEO are some of the popular WordPress SEO plugins that you should consider leveraging for your website.
Installing a robust SEO plugin can automate several SEO tasks for your business, and help in boosting your business growth. Whether you are a freelance marketer or handle SEO operations of your business, you can use these plugins to empower the existing sEO strategy.
2. Build Custom Landing Pages
For a growing brand, landing pages are some of the most essential pages on your website and play a pivotal role in turning website visitors into customers. To take your business to the next level, it is important to have targeted landing pages, but unless you are a developer accomplishing this quickly will be a challenge.
With WordPress, creating your own landing pages becomes very easy and can be done within just a few clicks. You will be able to test your campaigns, drive traffic to specific web pages, and take a hyper-targeted approach to promote your offering when you tailor landing pages on WordPress.
3. Boost Your Website Speed
You may want to increase the aesthetic appeal of your website with large images or dynamic graphics that keep users more engaged. But remember, that these elements can take a toll on your user experience, by increasing the page load time of important web pages. A slow loading page can affect your rankings as well as cause potential customers to click away from your website.
Optimizing your web page and ensuring that their loading speed is quick will help specific webpages and your website perform better.
4. Redirect Your Traffic
Dead links or inactive pages are likely to popup if you keep your website constantly updated, and especially if you have just migrated to WordPress from another CMS. Say, you have just conducted an Umbraco to WordPress CMS migration, you might end up with links that do not work like before.
You need to ensure that you add appropriate redirects to such pages, as your users will otherwise see 404 errors when they try to access those links. These error pages are not good for SEO, and should be ideally managed using 301 redirects. This will help you redirect your traffic instead of dissuading your users from accessing your website completely.
5. Create a Blog
If you have a website that is already doing fairly well, and are looking for ways to promote your products or services, consider leveraging WordPress to build a blog that will take your brand to the next level. If you do not want to utilise WordPress for building an entire brand website, then using it to build your blog will help your business growth.
Blogs contribute to your search engine optimization strategy, and help your potential customers find your website more easily. Once you have a good idea of what your customers are likely to search for, the questions they ask, and how you want to rank on search engines, you can use WordPress to curate a blog that helps you achieve all of these goals. You can also use a poster maker to come up with attractive visuals and images to complement your blog content and to keep your audience engaged.
Ensure to keep your WordPress blog active, and keep publishing content on it regularly to make the best of it and amplify your business growth through your website.
6. Grow Your Email List
Growing your subscriber base is a great way to give your business that extra boost and quickly. With the help of a rich email list, you will be able to:
- Get an opportunity to present your expertise to your target audience
- Leverage sales opportunities with almost every email with an interested subscriber list
- Maintain a digital journal where you classify custom audiences for specific purposes and tailor updates to them
WordPress makes the whole process of curating an email list for your business easier with the help of robust plugins and even otherwise. You should promote the option of subscribing to your email list with every piece of content that you post online so that you can attract more subscribers.
Concluding Remarks
WordPress can be a powerful CMS if you know how to utilize it properly. When you are using a WordPress website for your business, there are several ways to leverage it for your growth, as we just discussed. Regardless of the WordPress application you choose to implement from this list, you should ensure that it is done correctly so that you can reap the benefits.
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