Before we go into what an Online Magazine exactly is and how to get started, let’s first go into why Nonprofits should look into adding magazines to their Marketing Strategy.
Why Nonprofits should use Online Magazines
In this day and age, more and more people want to do good. At the same time, people want to know that the money they donate will be spent well, AND there are quite some charities to choose from when donating.
Creating a great digital magazine can help your nonprofit stand out and showcase that you’re a thought leader on the subject. You can showcase that you truly understand the issue you’re combating, have the right solution and showcase successes.
The online magazine format helps you to tell better stories by adding beautiful multimedia elements and guiding people through the storyline.
What is a Digital Magazine or Online Magazine
Simply put, a digital magazine has many of the same characteristics as a print magazine but uses digital publishing technology so it can be consumed on any electronic device like a computer, tablet, or mobile phone while delivering the same experience.
There are plenty of advantages to using a digital magazine. Massive savings on printing costs and eco-friendliness are the most obvious. Depending on the technology used, digital magazines can have aesthetic and functional benefits as well. For example, they may contain animations, hyperlinks, video, and other dynamic content.
So what is an Online Magazine then? Is it the same?
Online magazines (or ezines, e-zines, eMagazines, webzines) are digital magazines that are hosted, distributed, and read online. While they share some characteristics with online newspapers and blogs, the editorial approach remains more like a traditional magazine.
Examples of great looking Digital Nonprofit Magzines
Let’s go with the ‘show, don’t tell’ approach.
Here are a couple of great Digital Nonprofit Magazine examples. See how they tell a great story, how they guide you through that story and how they use multimedia to create an experience?
Imagine this would be your magazine. How would your donors that have supported you for years react to such content? Would they be excited to see how their money have been put to good use all these years?
One of the biggest challenges nonprofits face is getting people to care.
Scott Harrison, CEO and Founder of Charity: Water said it well:
“It’s hard to make people to care. It’s not their daughter that has to walk for miles to get water every day”.
Do you think such magazines would make a small difference in getting people to care?