Must Have Online Marketing Tools for Nonprofits

Work smarter and grow your nonprofit with these digital marketing tools.

GlobalOwls individuals

Starting or growing a nonprofit requires patience and persistence. Charities often have a limited budget and a small team. The following digital marketing tools will help you to work smarter and grow at a faster pace.


Kissmetrics is an analytics tool that monitors the activity of your website visitors from the first call to conversion and beyond. Regular customers form the basis of lifetime donors, which is why interaction tracking is so important. You will be able to evaluate the effectiveness of your NGO, calculate the donation funnel, download reports on donor retention, get a detailed analysis of the movement of visitors to your site. Thanks to Kissmetrics, it is convenient to create and track split tests of landing pages and email newsletters and much more.


Hotjar is a tool that visualizes the behavior of users on your site, which allows charities to see the most visited segments and increase donations. Thanks to the Hotjar site maps, you will see where your potential donors click, what attracts their attention and at what stage they lose interest in the page. The service is an invaluable assistant to growing your nonprofit.


There is a tool that helps managers and accountants to tracks payments and cash flows. Thanks to BitKeeper, a nonprofit can grow from 1 to 100 people without an impressive staff of accountants or contacting an external organization.

Promo is an online video maker that gives you everything you need to make high-performing videos that will boost your business. Promo has ready to use templates for any kinds of business types and it fits all types of contents. With Promo, you can also make video advertisements freely and easily.
Promo helps you to promote your business or products, improves brand awareness, widen your reach, and engage your customers.


You may already be familiar with this design tool. If not, be sure to try it. Create infographics, design landing pages, presentations, mailings, invitations, or create posts in social networks in just two clicks. Canva has an impressive library of styles, fonts, forms, and illustrations to help you to create graphics projects for the web and print like a professional.


Social networks are essential for non-profit and for-profit organizations – no one argues with this. However, managing your social accounts takes a lot of time, which for a startup or NGO can be daunting during growth. The Buffer tool can add social posts on your behalf on a variety of platforms in prime time – when you are busy, and potential customers are online. The service has its analytics, which will provide you with reports on activity in social networks and will help you adjust your promotion strategy.


Do you want to create animated videos and presentations without a videographer? No problem! Now any idea can be turned into a fascinating video – thanks to the PowToon tool. Companies like Coca-Cola, Starbucks, and Google, are already using their tools to create their videos. Users without design and programming skills can create their presentations and videos based on ready-made templates and service graphics.


Project management will be much simpler and more transparent with the ClickUp tool, which, in turn, integrates with the popular collaboration tools Slack, GitHub, JIRA and Todoist. ClickUp tools allow you to control all aspects, starting with task planning and ending with content, design, and activity in social networks.

Other great tools

Content marketing tools to research new ideas and analyze what’s working well:

Google Analytics, Alexa, SEMRush, Moz, AhRefs, Google Webmaster Tools.

Social media marketing tools to engage with potential donors and reach more people:

HootSuite, IFTTT, Sprout Social, Social Rank.

Email marketing tools to gain and engage with subscribers:

MailChimp, Hemingway App.

Tools for project- and employee management:

Basecamp, Trello, Brightpod, Zoho Projects.

SEO tools to boost your organic ranking and design sustainable growth:

Schema Creator, MozBar and SEO Spider Screaming Frog.

About the author

Melisa Marzett is a top college volleyball player in Phoenix, Arizona and a prolific freelance writer who is currently working for resume perk editor service. In her free time, she likes going to the cinema, live concerts, or just out for a walk. She has worked as a translator and enjoys writing short stories.

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