Online Marketing Tools for Nonprofits Should Use in 2024

Work smarter and grow your nonprofit with these digital marketing tools.

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Starting or growing a nonprofit requires patience and persistence. Charities often have a limited budget and a small team. The following digital marketing tools will help you to work smarter and grow at a faster pace.

Create better marketing copy faster than ever before with’s Marketing Copy Generators. Simply describe what you want to write about and get suggestions in seconds. Check out the various writing tools like the blog title, YouTube Description, Content Idea, Social Media Caption Generator, and more!

Run the tool as often as you want and generate creative new ideas that you otherwise might not have thought of.


You may already be familiar with this design tool. If not, be sure to try it. Create infographics, design landing pages, presentations, mailings, invitations, or create posts in social networks in just two clicks. Canva has an impressive library of styles, fonts, forms, and illustrations to help you to create graphics projects for the web and print like a professional.


Kissmetrics is an analytics tool that monitors the activity of your website visitors from the first call to conversion and beyond. Regular customers form the basis of lifetime donors, which is why interaction tracking is so important. You will be able to evaluate the effectiveness of your NGO, calculate the donation funnel, download reports on donor retention, get a detailed analysis of the movement of visitors to your site. Thanks to Kissmetrics, it is convenient to create and track split tests of landing pages and email newsletters and much more.


Hotjar is a tool that visualizes the behavior of users on your site, which allows charities to see the most visited segments and increase donations. Thanks to the Hotjar site maps, you will see where your potential donors click, what attracts their attention and at what stage they lose interest in the page. The service is an invaluable assistant to growing your nonprofit.


There is a tool that helps managers and accountants to tracks payments and cash flows. Thanks to BitKeeper, a nonprofit can grow from 1 to 100 people without an impressive staff of accountants or contacting an external organization.

Promo is an online video maker that gives you everything you need to make high-performing videos that will boost your business. Promo has ready to use templates for any kinds of business types and it fits all types of contents. With Promo, you can also make video advertisements freely and easily.
Promo helps you to promote your business or products, improves brand awareness, widen your reach, and engage your customers.


FlexClip is an online video editor that offers all the essential tools you’d need to make and edit videos for free. You can choose to use your own video clips or customize an existing video template. There is a built-in screen recorder and gif maker that make it suitable for creating tutorials and social media videos. FlexClip has an easy interface, making it suitable even for those without prior video editing experience.


Social networks are essential for non-profit and for-profit organizations – no one argues with this. However, managing your social accounts takes a lot of time, which for a startup or NGO can be daunting during growth. The Buffer tool can add social posts on your behalf on a variety of platforms in prime time – when you are busy, and potential customers are online. The service has its analytics, which will provide you with reports on activity in social networks and will help you adjust your promotion strategy.


Do you want to create animated videos and presentations without a videographer? No problem! Now any idea can be turned into a fascinating video – thanks to the PowToon tool. Companies like Coca-Cola, Starbucks, and Google, are already using their tools to create their videos. Users without design and programming skills can create their presentations and videos based on ready-made templates and service graphics.


Project management will be much simpler and more transparent with the ClickUp tool, which, in turn, integrates with the popular collaboration tools Slack, GitHub, JIRA and Todoist. ClickUp tools allow you to control all aspects, starting with task planning and ending with content, design, and activity in social networks.

Other great tools

Content marketing tools to research new ideas and analyze what’s working well:

Google Analytics, Alexa, SEMRush, Moz, AhRefs, Google Webmaster Tools.

Social media marketing tools to engage with potential donors and reach more people:

HootSuite, IFTTT, Sprout Social, Social Rank.

Email marketing tools to gain and engage with subscribers:

MailChimp, Hemingway App.

Tools for project- and employee management:

Basecamp, Trello, Brightpod, Zoho Projects.

SEO tools to boost your organic ranking and design sustainable growth:

Schema Creator, MozBar and SEO Spider Screaming Frog.


What are online marketing tools for nonprofits, and why are they important?

Online marketing tools for nonprofits are software platforms and applications designed to help nonprofit organizations promote their mission, attract donors, and engage with supporters through digital channels. They are important because they enable nonprofits to reach a wider audience, raise awareness, and maximize their impact online.

What types of online marketing tools are commonly used by nonprofits?

Common types of online marketing tools used by nonprofits include email marketing platforms (e.g., Mailchimp, Constant Contact), social media management tools (e.g., Hootsuite, Buffer), content management systems (e.g., WordPress, Drupal), donor management software (e.g., DonorPerfect, Bloomerang), and online fundraising platforms (e.g., GoFundMe, Classy).

How do email marketing platforms benefit nonprofits in their marketing efforts?

Email marketing platforms benefit nonprofits by allowing them to create and send targeted email campaigns to donors, volunteers, and supporters. These platforms offer features such as customizable email templates, segmentation tools, automated workflows, and analytics to track campaign performance and engagement metrics.

What role do social media management tools play in the online marketing strategy of nonprofits?

Social media management tools play a crucial role in the online marketing strategy of nonprofits by enabling them to schedule posts, monitor mentions and conversations, analyze audience engagement, and track key performance metrics across multiple social media platforms. They help nonprofits maintain a consistent presence and engage with their community effectively.

How can content management systems (CMS) help nonprofits enhance their online presence?

Content management systems (CMS) help nonprofits enhance their online presence by providing a user-friendly platform for creating, managing, and publishing website content. They offer features such as customizable templates, drag-and-drop editors, SEO optimization tools, and integration with third-party plugins for added functionality.

What are the benefits of using donor management software for nonprofits?

Donor management software offers several benefits for nonprofits, including the ability to track donor contributions, manage donor relationships, segment donor lists, automate donation acknowledgments, and generate reports for fundraising analysis and campaign evaluation. It streamlines the donation process and helps nonprofits build stronger connections with their supporters.

How do online fundraising platforms support nonprofits in their fundraising efforts?

Online fundraising platforms support nonprofits by providing them with tools to create customizable fundraising campaigns, collect donations securely, track fundraising progress in real-time, and engage donors through storytelling and multimedia content. They simplify the fundraising process and enable nonprofits to reach a broader audience.

What are some considerations for nonprofits when selecting online marketing tools?

When selecting online marketing tools, nonprofits should consider factors such as cost, ease of use, features and functionality, integration with existing systems, customer support, data security and compliance with regulations (e.g., GDPR, PCI DSS), scalability, and the specific needs and goals of their organization.

How can nonprofits leverage online marketing tools to build relationships and engage with their supporters?

Nonprofits can leverage online marketing tools to build relationships and engage with their supporters by creating personalized communications, sharing compelling stories and impact updates, hosting virtual events and webinars, soliciting feedback and input from donors and volunteers, and providing opportunities for involvement and advocacy.

What are some best practices for nonprofits to maximize the effectiveness of their online marketing tools?

Some best practices for nonprofits to maximize the effectiveness of their online marketing tools include setting clear goals and objectives, segmenting their audience for targeted outreach, creating high-quality and relevant content, measuring and analyzing performance metrics, adapting strategies based on data insights, and fostering a culture of continuous learning and improvement.

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About the author

Melisa Marzett is a top college volleyball player in Phoenix, Arizona and a prolific freelance writer who is currently working for resume perk editor service. In her free time, she likes going to the cinema, live concerts, or just out for a walk. She has worked as a translator and enjoys writing short stories.

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