How to Write a Strong Branding Statement [Ultimate Guide]
Building a strong brand is key to startups, corporates and nonprofits. Start with writing a strong Brand Statement and understand what you want to stand for.
Whether you are a freelancer, an employee in a large company, or are actively looking for work, personal branding can help tremendously in those efforts. According to Entrepreneur, 92% of people trust individuals over brands when it comes to online recommendations, which can be beneficial for someone with personal branding. Likewise, 87% of marketing executives have expressed that reputation risk is far more important than any other strategic risk for their company.
Brand reputation and word of mouth is everything when it comes to organic growth of your influence in whichever industry you operate in. With a strong branding statement, you will effectively place a bigger spotlight on your persona than ever before, whether you’re a blogger or an employed professional. Let’s take a look then at what it takes to write a strong branding statement, as well as the benefits of doing so.
The “Why” behind Writing a Strong Branding Statement
What makes a branding statement important in today’s digital market? Whether it’s a personal or a company branding statement, the one-to-two sentence “statement” will effectively differentiate you on the open market. Let’s take a look at an example of a personal branding statement:
“Through industry insight and wholehearted dedication, I strive to assist my clients in marketing their portfolios. Bridging the gap between brand and customer is my professional mantra.”
In case of a corporate branding statement:
“With over 50 years on the market, we aim to make every customer a part of our family. We promise to do at least as well as we did before to ensure that your trust in our company is well-placed.”
Bloggers and online influencers rely on branding statements to allow audiences to familiarize themselves with their character, values and beliefs. Companies on the other hand use branding statements as slogans or catchphrases alongside their brand identity to humanize the company in the eyes of stakeholders.
In both cases, it’s pivotal that the branding statement comes from “within” – meaning, it is supposed to be honest and reflect your personal values. You can write the statement yourself or turn to a thesis writing company for professional help in editing and formatting to achieve the desired effect. Writing a branding statement in order to check a proverbial box will quickly be seen as duplicitous and cost you any brand reputation you previously attained. However, writing a strong branding statement based on your internal thoughts and persona will lead you to several benefits:
- Effective identification on the global market
- Quick and approachable way to introduce yourself to anyone
- Humanization and personalization of your brand
- Higher engagement and conversion rates from cold leads
- Long-term trust and brand advocacy opportunities
Writing a Strong Branding Statement
What is your Specialty?
Your branding statement should reflect what it is that you do, first and foremost. For example, if you are a graphic designer, your branding statement should address that specialty head on. The same applies for companies established in certain niches. Right after having registered a good business name – make your business portfolio a part of the branding statement.
This is significant since it will allow online users to quickly decide whether or not you are the right brand for them. If someone is on the lookout for a financial advisor online, a branding statement which talks about “passion” and “professionalism” doesn’t say much. Place yourself in the shoes of a user and think about what makes you unique.
What are your Dos and Don’ts?
What do you like and don’t like doing? Furthermore, what do you condone and not condone in your industry? You can use the mind mapping technique to build a net of dos and don’ts which can help shape your branding statement.
According to Learn G2, 64% of consumers say they trust a brand more if they share values with it, while 51% automatically un-follow the opposite. Branding statements are called “statements” for a reason – you will have to make a stand on who you are and what you believe in. Reflect on what you support and don’t support, like and dislike – take those elements into consideration for the branding statement itself.
How do Others Perceive You?
Depending on how long you’ve been in business, you should also take the thoughts and feedback of others into account for your branding statement. Stating that you are “creative” or “top-tier” in your branding statement isn’t something you should do without proper research.
Reach out to your friends, acquaintances, coworkers and brands you’ve worked with over the years. You can ask for a simple one-sentence description of your company/personal work from each individual and look for matching elements between unrelated statements. This will give you a great idea of how previous stakeholders have perceived you in the professional sense for the benefit of your branding statement.
Who is your Target Audience?
What do you aim to accomplish by writing a branding statement? Do you want to attract more casual, likeminded readers to your blog? Or do you intend to draw attention of industry businesses that are looking for professionals in that particular sector?
Stating that you are an expert in “book design” will avert packaging design companies from reaching out – the same logic applies for other scenarios. You should take the target audience into consideration when writing a branding statement to better appeal to their expectations.
Choose your Adjectives & Verbs
Adjectives and verbs make up the key elements of any branding statement, personal or corporate. These words will carry the weight of your statement and allow others to relate with your personality or company culture. Some useful adjectives to consider include: ambitious, faithful, eager or professional. Verbs on the other hand can be: achieve, build, deliver or express.
It’s good practice to rely on a thesaurus and pick which adjectives and verbs reflect your values before you opt for a DIY method. Likewise, choosing less common words for your branding statement is welcome; as these words will help others identify them with you quite effectively.
Simplify & Proofread
Lastly, your branding statement should never cross the two-sentence mark, personal or corporate alike. The simpler and more approachable your statement, the more likely users will be to remember it for later reference. To that effect, edit out any unnecessary words and phrases which do very little but bloat your branding statement.
Make sure to also proofread the statement as spelling errors in a short one-to-two sentence text can look like glaring omissions. Once you are satisfied with your branding statement, you can publish it on a number of online channels such as your blog or online resume. Use the same word-for-word statement throughout your branding efforts in order to create a cohesive brand image.
Stand by your Branding Statement (Conclusion)
All that is left to do is to follow through on any promises of professional conduct or personal values you’ve made in the branding statement. Failing to stand by your statement will make your brand hollow and untrustworthy, especially if you rely on social media marketing or blogging for exposure. Double-check your branding statement prior to publishing it and make it very clear to your followers if and when you make any changes to it. In doing so, you will be seen as a valuable brand worth following, which will reflect in your overall appeal going forward. If you’re still stuck, you can do a Google search and find essay writing websites to hire a professional writer for all your needs.
FAQ
What is a branding statement, and why is it important for a business?
A branding statement is a concise declaration that communicates a company’s core values, unique selling proposition, and overall identity. It is important because it helps to differentiate a business from its competitors and creates a memorable impression on customers.
What elements should be included in a strong branding statement?
A strong branding statement should include elements such as the company’s mission and vision, its target audience, the benefits it offers, and its unique value proposition. It should also convey the company’s personality and tone.
How can businesses identify their unique value proposition when crafting a branding statement?
Businesses can identify their unique value proposition by conducting market research, analyzing their competitors, and understanding the needs and preferences of their target audience. They should focus on what sets them apart from others in the industry and the specific benefits they offer to customers.
What role does authenticity play in crafting a compelling branding statement?
Authenticity is crucial in crafting a compelling branding statement as it helps to build trust and credibility with customers. Businesses should strive to communicate their values and beliefs genuinely, aligning their messaging with their actions and delivering on their promises.
How can businesses ensure that their branding statement resonates with their target audience?
Businesses can ensure that their branding statement resonates with their target audience by speaking directly to their needs, desires, and pain points. They should use language and messaging that resonates with their audience’s values and aspirations, creating an emotional connection.
What are some examples of strong branding statements from well-known companies?
Examples of strong branding statements from well-known companies include Nike’s “Just Do It,” Apple’s “Think Different,” and Coca-Cola’s “Taste the Feeling.” These statements are memorable, concise, and effectively convey the essence of each brand.
How can businesses convey their brand personality through their branding statement?
Businesses can convey their brand personality through their branding statement by using language, tone, and imagery that reflect their values, culture, and identity. They should aim to evoke emotions and create a lasting impression on customers.
What are some common pitfalls to avoid when crafting a branding statement?
Common pitfalls to avoid when crafting a branding statement include being too vague or generic, using clichés or buzzwords, and trying to appeal to everyone instead of focusing on a specific target audience. Businesses should also avoid making false or exaggerated claims.
How often should businesses revisit and update their branding statement?
Businesses should revisit and update their branding statement regularly, especially if there are significant changes in the market, industry, or target audience. It’s important to ensure that the statement remains relevant and aligned with the company’s goals and values.
How can businesses test the effectiveness of their branding statement?
Businesses can test the effectiveness of their branding statement by soliciting feedback from customers, conducting surveys or focus groups, and analyzing metrics such as brand awareness, perception, and loyalty. They can also track how well the statement resonates across different marketing channels.
What role does consistency play in reinforcing a branding statement?
Consistency is essential in reinforcing a branding statement as it helps to build brand recognition and trust over time. Businesses should ensure that their messaging, visual identity, and customer experience are aligned with their branding statement across all touchpoints.
How can businesses ensure that their branding statement reflects their evolving values and goals?
Businesses can ensure that their branding statement reflects their evolving values and goals by regularly reviewing and revising it to align with changes in the company’s mission, vision, and strategy. They should also involve key stakeholders in the process to ensure buy-in and alignment.
What role does storytelling play in enhancing a branding statement?
Storytelling plays a crucial role in enhancing a branding statement by providing context, emotion, and narrative to the company’s message. Businesses can use storytelling to humanize their brand, engage customers on a deeper level, and create memorable experiences.
How can businesses leverage their branding statement to attract top talent and employees?
Businesses can leverage their branding statement to attract top talent and employees by highlighting their unique culture, values, and opportunities for growth and development. A strong branding statement can serve as a powerful recruitment tool, helping to attract candidates who resonate with the company’s mission and vision.
What are some resources or tools that businesses can use to help them craft a compelling branding statement?
Businesses can use resources such as branding guides, workshops, and online tools to help them craft a compelling branding statement. They can also seek guidance from branding experts or agencies who can provide valuable insights and expertise in the process.
Author’s bio:
Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. Currently, she blogs for FreeEssayWriter. When Daniela isn’t writing, she loves to travel, read romance and science fiction, and try new wines.
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