Cost Effective Online Fundraising Ideas for Nonprofits [+ AI Idea Generator]

Check out the Cost Effective Online Fundraising Ideas for Nonprofits and the AI Fundraising Idea Generator to come up with more (specific) ideas.

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When you’re thinking about starting your first fundraising campaign, it can be overwhelming on where to begin. Before you start, you need to decide on your fundraising goals (ie. how much money you want to raise) and what the funds will be used for.

Are you raising money for new equipment, your next event or to afford a new facility? Once you determine what your goals are, you can set up the parameters, such as what platforms you’ll use and how long the campaign will run for.

Chapters

I’m a big believer in diversifying your campaigns as well, instead of relying on just one platform. If you’re running a fundraising campaign to send children on your program to camp, don’t just rely on soliciting donations through your website or crowdfunding. Diversifying ways that donors can donate to one campaign not only makes it easier for them, but it also gives you more revenue streams-taking the pressure off if one area of fundraising isn’t doing as well as others.

Below, I’ll be outlining some of the most popular cost-effective methods for online fundraising along with platforms that you can use. In the next fundraising installment, I’ll be focusing on creative ideas.

Crowdfunding

Rally.org online fundraising platform

Crowdfunding is by far the most popular online fundraising method and there’s no shortage of options.

You want to maximize the donations you receive for a campaign, so it would be better to use platforms that allow you to keep as much of the donations as possible. Try Rally.org, which caters to social causes and non-profits. It has ready-built templates available to easily build a campaign page, complete with photos and videos. From there, you’ll be able to use their integrated social sharing buttons to share the campaign through email, Facebook, Twitter & other sites with a few clicks. When you start collecting donations, Rally.org charges 5.00% + credit card fees (2.9% + 30 cents) for each donation processed but everything else is free. You’ll also be able to track donations through their online dashboard with built-in analytics.

Chuffed online fundraising platform

Chuffed, an online fundraising platform that supports social community causes as well as non-profits, allows users to create and manage fundraising campaigns completely for free. Non-profits also keep 100% of the donations they receive. They walk you through on how to set up your campaign page, including campaign pitches and descriptions. The platform also has ideas on how to promote your campaign as well.

Fund.ly online fundraising platform

Fundly focuses on mobile fundraising through their free Fundly app and offers guides on every step of fundraising. They walk you through how to upload great videos, photos and story updates to keep donors informed and their integration with Facebook OpenGraph integration broadcasts any campaign activity to keep your donors informed. The platform does charge a 4.9% platform fee, along with a 2.9% credit card processing fee plus $0.30 per transaction.

Online Giving Days

Online giving days

You might already participate in #GivingTuesday, a nationally recognized day of charitable giving across North America but that doesn’t mean you can’t create your own giving day. It’s one of the easiest ways to create a fundraising campaign because you don’t even have to leave your website.

Online giving days have the potential to work really well as they create a sense of urgency among your supporters and fans. Through your promotional efforts, they’ll band together to raise as much money as possible during the 24 hour period. If you have some leeway for the giving day campaign, also consider signing up on Thunderclap. You’ll craft a message, choose a goal for the number of supporters, pick the date/time for people to share your message and recruit supporters. When you reach the supporter goal, the message will be automatically published on your supporters’ social media accounts at the same time, amplifying the message. You can either sign up for the free plan (where the campaign takes 3 days to approve) or the Lightning plan which is $55/campaign with 24-hour approval.

Donation Match Drive

Donation match drive

This is another option when you’re looking to host shorter fundraising campaigns. You can launch a day-long or a week-long matching donation campaign on social media such as Facebook, Twitter, Instagram, YouTube and LinkedIn. You’ll need to partner with a local business (or perhaps a few local businesses) who agree to match all donations for the length of the campaign. This type of campaign has flexibility as prospective donors don’t have to work for the partner businesses to have their gifts matched. Share the campaign a few days or a week before the big launch, making sure to promote the partner businesses as well (and agree that the partners will promote it on their channels) and make sure to get reminders out there on social as well.

Using an AI Online Fundraising Idea Generator

Using an AI Online Fundraising Idea Generator

For coming up with the Online Nonprofit Fundraising Ideas further down this article, we’ve used ChatGPT, and we’ll show how to use it to fine-tune ideas and make them more detailed for your Fundraiser. Also, check out ChatGPT Alternatives to help with your Marketing Copy, etc.

How to use ChatGPT to come up with Online Fundraising Ideas for Charities

When logging into ChatGPT, you need to give it a prompt (question) so it can do its AI Magic and give you a detailed answer. Our prompt was:

Can I please get 10 detailed fundraising ideas for nonprofits that can be done online. Elaborate a bit on how to make the idea a success. 

Here’s what it looks like:

ChatGPT Online Fundraising Idea Generator Example

We asked ChatGPT this question a couple of times and hand-picked the best Online Charity Fundraising Ideas for this list.

You can go ahead and better define your questions. For instance with modifications like; for a small group of people, for parents, low-cost ideas, holidays, virtual ideas, etc.

Check out the video below to see how the AI Fundraising Idea Generator works.

Cool and Creative Online Nonprofit Fundraising Ideas

  1. Virtual Fundraising Gala: Transform your traditional gala into a virtual event. Create a dynamic online platform that includes live streaming, guest speakers, interactive Q&A sessions, and a virtual auction. Promote the event through social media, email newsletters, and your organization’s website. Provide different sponsorship levels and ticket options, and ensure that attendees have easy access to the event platform.
  2. Crowdfunding Campaign: Launch a crowdfunding campaign on platforms like Kickstarter, GoFundMe, or Indiegogo. Craft a compelling campaign page with a heartfelt story, visuals, and a clear call to action. Offer various donation tiers with unique perks. Regularly update supporters on the campaign’s progress and impact to maintain engagement throughout the campaign.
  3. Online Auction: Host an online auction featuring donated items, services, and experiences. Use dedicated auction software to create a user-friendly platform for bidding. Promote the auction through your nonprofit’s social media channels, email lists, and website. Showcase each item with detailed descriptions and captivating visuals to attract bidders.
  4. Virtual Workshops and Webinars: Offer online workshops or webinars related to your nonprofit’s mission. Charge a registration fee and provide valuable content led by experts in the field. Promote the events through social media, email marketing, and partnerships with influencers or organizations aligned with your cause.
  5. Digital Product Sale: Create and sell digital products such as e-books, online courses, or exclusive digital artwork. Promote the products through your website, social media, and email campaigns. Highlight how the purchase supports your nonprofit’s initiatives.
  6. Peer-to-Peer Fundraising: Empower supporters to create their own fundraising campaigns on behalf of your nonprofit. Provide tools and resources for them to share their stories and connect with their networks. Encourage healthy competition among fundraisers and recognize top performers through leaderboards and shout-outs.
  7. Virtual Charity Run or Walk: Organize a virtual run or walk event where participants can complete the challenge on their own time and track their progress using fitness apps. Charge a registration fee and provide participants with digital bibs and medals. Share inspiring stories and updates from participants on social media.
  8. Online Art Auction: Collaborate with artists to organize an online art auction featuring their creations. Partner with art platforms or use specialized auction software. Showcase the artists’ profiles and share insights into their creative processes to engage potential buyers.
  9. Monthly Subscription Model: Create a monthly subscription program that offers exclusive content, updates, or merchandise to subscribers. Highlight the value of ongoing support and the direct impact it has on your nonprofit’s projects and initiatives.
  10. Virtual Donor Appreciation Event: Host a special online event to show appreciation for your donors. Invite them to an exclusive virtual gathering where you share impact stories, offer behind-the-scenes insights, and engage in interactive activities. Express your gratitude and emphasize the importance of their ongoing support.
  11. Virtual Concert or Performance: Host a virtual music concert, theater performance, or art showcase featuring local talent. Sell tickets for access to the live stream and create a sense of excitement with promotional videos and social media teasers.
  12. Online Art Classes: Offer online art classes taught by professional artists. Charge a fee for participation and provide attendees with guidance on various art techniques and styles.
  13. Digital Auction Preview: Launch a digital auction preview where donors can get a sneak peek of upcoming auction items. Use engaging videos and photos to create anticipation and encourage participation.
  14. Virtual Storytelling Night: Organize a virtual storytelling event where participants share personal stories related to your nonprofit’s mission. Charge an entry fee and foster a sense of community and connection.
  15. Online Talent Show: Host an online talent show where participants showcase their talents through video submissions. Charge an entry fee and provide a platform for individuals to shine.
  16. Virtual Cooking Classes: Partner with chefs or cooking enthusiasts to offer virtual cooking classes. Charge for participation and provide step-by-step instructions for preparing delicious dishes.
  17. Digital Charity Auction: Run a charity auction on your nonprofit’s website. Showcase auction items with detailed descriptions and images, and create a seamless bidding process with clear instructions.
  18. Online Fitness Challenge: Launch a virtual fitness challenge where participants set exercise goals and gather pledges from friends and family. Keep participants engaged with progress tracking and updates.
  19. Virtual Volunteer Opportunities: Offer remote volunteer opportunities that supporters can participate in from home. Charge a nominal fee for access to these opportunities and emphasize the positive impact.
  20. Online Gaming Tournament: Organize an online gaming tournament in partnership with popular video games. Charge an entry fee and create a competitive and engaging event for gamers.
  21. Virtual Meditation Retreat: Host a virtual meditation retreat led by experienced instructors. Charge for participation and provide attendees with relaxation techniques and mindfulness practices.
  22. Online DIY Workshops: Offer DIY workshops on various topics, such as home improvement, crafting, or gardening. Charge a fee for participation and provide step-by-step instructions.
  23. Virtual Pet Adoption Event: Collaborate with animal shelters for a virtual pet adoption event. Showcase adoptable pets through live streams and encourage donations to support the shelter’s efforts.
  24. Online Educational Webinars: Provide online educational webinars related to your nonprofit’s mission. Charge a registration fee and offer valuable insights and expert perspectives.
  25. Virtual Escape Room Challenge: Organize a virtual escape room challenge where participants solve puzzles and riddles. Charge an entry fee and create an immersive experience.
  26. Digital Dance Party: Host a virtual dance party with a live DJ playing music. Charge for entry and encourage participants to dance, have fun, and support your cause.
  27. Online Language Exchange: Create an online language exchange program where participants learn languages from each other. Charge a fee for access and promote cross-cultural communication.
  28. Virtual Book Club: Organize a virtual book club where participants read and discuss selected books. Charge a membership fee and foster a love for literature.
  29. Online Art Auction Preview: Run an online art auction preview with videos of artists discussing their creative process. Encourage participants to bid on upcoming artworks.
  30. Virtual Fitness Classes: Offer virtual fitness classes, such as yoga or HIIT workouts. Charge a fee for participation and provide instructors who guide participants through workouts.
  31. Virtual Charity Auction Preview Party: Host a live virtual event where you preview items that will be available in an upcoming charity auction. Share stories behind the items and generate excitement. Encourage attendees to register and participate in the auction.
  32. Online Comedy Night: Organize a virtual comedy night featuring comedians who support your cause. Sell tickets for access to the live stream and create a lighthearted and entertaining event.
  33. Virtual Home Tours: Partner with real estate agents for virtual home tours. Charge a fee for participants to explore unique properties while supporting your nonprofit’s mission.
  34. Online Creative Workshops: Offer virtual workshops on creative skills like writing, painting, or photography. Charge a participation fee and provide expert guidance for skill development.
  35. Digital Giving Tuesday Campaign: Launch a special online giving campaign on Giving Tuesday. Create a sense of urgency and encourage supporters to make donations on this designated day of giving.
  36. Virtual Fundraising Challenges: Design virtual challenges that supporters can participate in from home, such as fitness challenges or 30-day goals. Charge an entry fee and provide a platform for friendly competition.
  37. Online Mindfulness Retreat: Host a virtual mindfulness retreat with meditation sessions, wellness workshops, and relaxation techniques. Charge a fee for participation and promote well-being.
  38. Virtual Costume Party: Organize a virtual costume party around a theme. Charge for entry, encourage creative costumes, and create a festive atmosphere.
  39. Digital Photography Exhibition: Curate a virtual photography exhibition featuring submissions from photographers. Charge an entry fee for participants and showcase diverse perspectives.
  40. Online Fundraising Marketplace: Create an online marketplace where supporters can sell their products or services. Charge vendors a participation fee and encourage community engagement.
  41. Virtual Cooking Competition: Host a virtual cooking competition where participants prepare dishes at home. Charge an entry fee and celebrate culinary creativity.
  42. Online Fundraising Masterclasses: Offer virtual masterclasses on topics relevant to your nonprofit’s mission. Charge a fee for participation and provide expert insights and actionable strategies.
  43. Virtual Craft Fair: Collaborate with artisans for a virtual craft fair featuring handmade products. Charge for access and promote unique and artistic creations.
  44. Digital Supporter Spotlight: Feature your supporters through online profiles or video interviews. Charge a fee for participation and highlight their commitment to your cause.
  45. Online Gardening Workshops: Offer virtual gardening workshops for beginners and enthusiasts. Charge a fee for participation and provide gardening tips and insights.
  46. Virtual Fitness Challenges: Launch fitness challenges that participants complete at home. Charge an entry fee and encourage a healthy lifestyle while raising funds.
  47. Online Pet Parade: Host a virtual pet parade where participants showcase their pets. Charge an entry fee and create a fun and heartwarming event.
  48. Virtual Wine Tasting: Partner with wineries for a virtual wine tasting event. Charge for tasting kits and provide guided wine experiences.
  49. Digital Nature Walks: Lead virtual nature walks with experts discussing flora and fauna. Charge a fee for participation and educate participants about the environment.
  50. Online Charity Auction Preview Webinar: Conduct a live webinar to preview auction items and discuss their significance. Encourage attendees to bid on items during the upcoming auction.
  51. Virtual DIY Home Improvement Workshops: Offer online workshops on home improvement projects. Charge a fee for participation and empower attendees with practical skills.
  52. Virtual Art Auction Preview Party: Host a virtual event to showcase artworks that will be available in an upcoming art auction. Provide insights into artists’ inspirations and styles. Encourage attendees to register for the auction.
  53. Online Film Screening: Arrange a virtual film screening related to your nonprofit’s cause. Charge for access and facilitate post-screening discussions to engage participants.
  54. Virtual Talent Showcase: Organize a virtual talent show where participants can share their unique talents through video submissions. Charge an entry fee and celebrate individual creativity.
  55. Online Giving Wall: Create a digital giving wall to acknowledge donors’ contributions. Display their names or messages of gratitude for their support.
  56. Virtual Wine and Paint Night: Host a virtual wine and paint night where participants follow along with an artist’s instructions. Charge a fee for participation and offer an interactive and creative experience.
  57. Digital Poetry Slam: Organize a virtual poetry slam where poets perform their work through live streams or recorded videos. Charge an entry fee and celebrate the art of spoken word.
  58. Online Gaming Marathon: Launch a gaming marathon where participants stream their gameplay and gather pledges for hours played. Charge an entry fee and tap into the gaming community’s generosity.
  59. Virtual Cultural Workshops: Offer virtual workshops on cultural topics, such as dance, music, or cuisine. Charge a participation fee and celebrate diversity through education.
  60. Online Personalized Greetings: Provide personalized video messages or shout-outs from celebrities, influencers, or special guests. Charge for these messages as a unique way to engage supporters.
  61. Virtual Photography Walk: Lead a virtual photography walk where participants explore and capture the beauty of their surroundings. Charge a fee for participation and encourage artistic expression.
  62. Digital DIY Craft Kits: Create and sell digital craft kits with step-by-step instructions for at-home creativity. Charge for the kits and promote hands-on artistic endeavors.
  63. Virtual Wellness Retreat: Host a virtual wellness retreat with yoga sessions, mindfulness practices, and wellness workshops. Charge for participation and prioritize self-care.
  64. Online Charity Trivia Night: Organize a virtual trivia night with themed questions related to your nonprofit’s cause. Charge a participation fee and create a fun and educational event.
  65. Virtual Wine Tasting and Education: Partner with sommeliers for a virtual wine tasting and educational session. Charge for tasting kits and provide insights into wine varieties and pairings.
  66. Digital Cooking Competition: Launch an online cooking competition where participants submit cooking videos. Charge an entry fee and celebrate culinary creativity and skills.
  67. Virtual Nature Workshops: Offer virtual workshops on nature-related topics like birdwatching or gardening. Charge a participation fee and encourage participants to connect with the natural world.
  68. Online Dance Fitness Classes: Provide virtual dance fitness classes for participants of all levels. Charge a fee for participation and promote health and movement.
  69. Virtual Art Therapy Sessions: Offer virtual art therapy sessions led by trained therapists. Charge for participation and promote healing through artistic expression.
  70. Digital Charity Raffles: Run digital raffles with enticing prizes. Charge for raffle tickets and use online platforms to facilitate the drawing.
  71. Virtual Science Experiment Workshops: Host virtual science experiment workshops for students and curious individuals. Charge a fee for participation and foster a love for scientific exploration.
  72. Online Expert Panel Discussions: Arrange virtual expert panel discussions on topics relevant to your nonprofit’s mission. Charge a fee for attendance and provide in-depth insights.
  73. Virtual Garden Tour: Organize a virtual garden tour showcasing beautiful gardens and landscapes. Charge a fee for access and offer gardening tips from experts.
  74. Online Celebrity Auction: Collaborate with celebrities for a virtual auction where they donate memorabilia or experiences. Charge for bidding and leverage the star power to attract bidders.
  75. Virtual Travel Experience: Offer virtual travel experiences where participants explore destinations through immersive videos and presentations. Charge a fee for access and provide cultural insights.
  76. Digital Puzzle Challenge: Create a virtual puzzle challenge where participants solve puzzles related to your nonprofit’s cause. Charge an entry fee and offer prizes for solving the puzzles.
  77. Online Cooking Masterclasses: Partner with renowned chefs for virtual cooking masterclasses. Charge a participation fee and provide step-by-step guidance for preparing gourmet dishes.
  78. Virtual Open Mic Night: Host a virtual open mic night where participants showcase their musical or spoken word talents. Charge an entry fee and create a platform for artistic expression.
  79. Digital Environmental Workshop Series: Offer a series of virtual workshops on environmental topics. Charge a fee for participation and promote sustainability and eco-friendly practices.
  80. Online Health and Fitness Challenges: Launch health and fitness challenges that participants track through fitness apps. Charge a fee for entry and encourage healthy living.
  81. Virtual Poetry Writing Retreat: Host a virtual poetry writing retreat where participants engage in workshops and creativity exercises. Charge a participation fee and inspire poetic expression.
  82. Digital Auction Gala: Transform your gala into a virtual event with a live auction. Charge for virtual access and create an interactive and exciting auction experience.
  83. Virtual DIY Home Renovation Classes: Offer online DIY home renovation classes taught by experts. Charge a fee for participation and empower participants with practical skills.
  84. Online Talent Exchange: Create an online platform where participants offer their skills or services in exchange for donations. Charge a fee for listing services and encourage creative contributions.
  85. Virtual Music Festival: Host a virtual music festival featuring a lineup of diverse musicians and bands. Charge for access and create an immersive musical experience.
  86. Digital Meditation and Mindfulness Retreat: Arrange a virtual meditation and mindfulness retreat led by experienced practitioners. Charge a participation fee and promote well-being.
  87. Online DIY Art Projects: Provide kits for at-home art projects with step-by-step instructions. Charge for the kits and encourage artistic exploration.
  88. Virtual Wine and Food Pairing: Partner with sommeliers and chefs for a virtual wine and food pairing experience. Charge for tasting kits and offer culinary insights.
  89. Digital Science Education Series: Offer a series of virtual science education sessions for students and curious minds. Charge a fee for participation and spark scientific curiosity.
  90. Online Fitness Challenges for Teams: Launch team-based fitness challenges that promote camaraderie and competition. Charge an entry fee and offer rewards for the winning team.
  91. Virtual Historical Tours: Conduct virtual historical tours of significant sites or landmarks. Charge a fee for participation and provide historical insights.
  92. Digital Crafting Workshops: Host virtual crafting workshops focusing on specific crafts like knitting, sewing, or woodworking. Charge a fee for participation and promote creativity.

Promote your Online Nonprofit Fundraiser on Social Media

Promote your Online Nonprofit Fundraiser on Social Media

Coming up with a creative Online Charity Fundraiser and getting people excited to help you make the dream a reality is one thing.

You will also need to make sure people participate in your Fundraiser so you can reach your Fundraiser Goal.

Social Media Marketing is great for reaching an audience for free. Here’s how you can use the best Social Media Caption Generators to come up with great copy for your social posts so you can get the views, likes, and engagement you need.

How to use an AI Social Media Caption Generator

AI Social Media Caption Generators have come a long way and they are great at helping you write great social media posts. Feel free to be as detailed as you want and don’t forget to always add a ‘call to action’ to your post. A call to action can be something like; sign up, join us, share with friends, etc.

We’ve used StoryLab.ai’s Social Media Caption Generator to show you how easy it is to write great social media post copy. We basically took one of the ideas ChatGPT helped us come up with and added that it’s a nonprofit fundraiser + date into the AI Tool (we chose Facebook as the social platform). Here’s what it looks like. This was our exact prompt:

Join our Nonprofit Virtual Fundraising Gala in April

Here’s what the AI Facebook Caption Generator came up with:

Online Nonprofit Fundraising Social Media Caption Generator Example

AI Social Media Caption Generator output examples

  •  Join us in making a difference. Our Nonprofit Virtual Fundraising Gala is coming this April, presenting a unique opportunity to contribute towards our cause from the comfort and safety of your home. Mark your calendars, contribute your bit, and together let us create a ripple effect of change. See you online in April! #VirtualFundraising #NonprofitGala
  • We cordially invite you to join us at our Nonprofit Virtual Fundraising Gala this April. Your participation will contribute significantly to our ongoing cause and foster an inclusive community. Together, we can make a difference. Mark your calendar! #NonprofitGala #Fundraising #MakeADifference
  • Join us this April to participate in our Nonprofit Virtual Fundraising Gala. This event not only showcases our ongoing efforts to make a difference, but offers you a unique platform to extend your support. Your presence can amplify our capacity to help more lives. Mark the date and play your part in our shared journey of making a significant impact! #NonprofitFundraising #VirtualGala #CreatingImpactTogether

We then used the same prompt but changed to writing style to; Comedic and the AI Tool came up with the following:

  • Dress code for our Nonprofit Virtual Fundraising Gala in April: Dazzling gowns and sharp tuxedos from the waist up, PJ bottoms absolutely mandatory! Join us for a fun-filled, top half stylish, bottom half comfortable evening, all while supporting a great cause from your couch. #VirtualGala #CharityInPJs
  • Quarantine fashionistas, it’s time to swap those sweatpants for slippers! Join our Nonprofit Virtual Fundraising Gala this April. BYOB – Bring Your Own Bathrobe. Let’s make a difference without moving off our couches! 😉 #StayAtHomeGala
  • Get your fancy PJs on and leave your wallet in the other room (just kidding, you’ll need it)! 💃🕺 Join us for our Nonprofit Virtual Fundraising Gala in April: Serving up guilt-free home delivery of philanthropy and fun. No suit, tie or heels required! See you in the cloud! ☁️🎉 #VirtualGala #CharityInPajamas

Video Tutorial of how the AI Social Media Caption Generator works

Check out this short video tutorial to learn more about the AI Social Media Caption Generator:

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Author Bio:

Lilian Sue is a marketing communications professional with over 10 years of experience developing integrated multi-channel marketing campaigns (copywriting, social media & PR/media relations) for lifestyle brands, indie film & television projects, B2B companies, tourism/hospitality & food/beverage brands. Learn more about her work at In Retrospect Writing Services.

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