Every business person operating an eCommerce business store knows how imperative it is to get potential buyers to visit their websites.
However, it does not stop at attracting visitors to your online eCommerce store. Your challenge is on how you can convert that one-time visitor to a repeat client.
No business has enjoyed smooth and continuous growth without having repeat customers. They are important as they ensure a steady generation of income. However, converting a one-time customer to a repeat client is an art that you must master if you want to become successful. It would be best if you start by having the right system in place as it ensures that customers keep coming for more.
Here is everything that you need to know.
1. Have a Website that is Customer Friendly
Just imagine if you visit an online shop only to get difficulty finding products. There are websites that are too difficult to operate. You might find a website that is proving too difficult to check-in and to check out. Other websites have employees who are unhelpful or those who are not providing information to clients clearly. Make sure that your website is easy to navigate that when a client visits it they will enjoy a hassle-free experience.
If you are just starting an online store or you want to improve your shopping application, ensure that everything is done right. Check-in and check-out process should be straightforward, and the overall website must be user-friendly. Also, check the speed of your website as it does wonder in retaining clients. If you do this, clients will possibly like your store, and they will keep coming for more.
2. Have the Best Customer Care Service
In most cases, customers ask to be supplied with more information about the product before purchasing it. This is where the customer care service comes in. Also, a customer can ask you to help him complete the purchase. Remember, you need a professional and robust customer care service team to help you with this. If you have an absent-minded customer care, you may end up not impressing that customer.
Your customer care should always be available to guide customers through phones, emails, or live chats. They should not take too long to respond since the client has no time to waste. Having the best customer care service team works wonders in getting repeat clients. Improve yours now, and you will have everything to smile.
3. Use Market Automation Tools
If you want to generate real return customers, you need to put the right tools in place. One tool that all online marketers should apply is the use of offshore SEO services, link building and social media. Start-ups and established marketers promote products using social media. This saves time and resources and also boosts your return on investment. Others automate their marketing by upselling their products to existing customers. You can use social media to get customer feedback on areas that you need to improve. By so doing, you will get several return clients.
4. Customers Should Track Their Shipments and Orders
Do you want to improve customer engagement even after they leave your online store? Ensures that you incorporate features that allow customers to track their orders and shipment on your website. Not many sites allow customers to track their shipments. Therefore, if you incorporate this feature, more customers will like your service as this gives them peace of mind since it allows them to know the nature of their shipment. If you were thinking about including a tracking system, do it now.
5. Send Emails to Past Customers
Ensure that you have a system that allows tracking of past customers. It would be best if you didn’t cut ties with your customers immediately they are done purchasing from your store. Using an email marketing strategy to reconnect with your past customers, especially those who were regular visitors, stopped visiting abruptly.
Some just need to be enticed and lured back to your site. Some business people achieve this by giving them a discount coupon. Perhaps, you can send them to surprise gifts or coupons during their birthdays. This is a form of content marketing that gives your previous customers a reason to visit again.
6. Have a Loyalty Program to Reward your Customers
Your customers need to be enticed in order to come back for your goods and services. One way to achieve this is by giving them a reward for purchasing certain products. When they scroll your site to see the rewards they can qualify, they notice products they seek. One way to achieve this is through the use of a loyalty program. People go where they are valued, and this is a great way to show your customers that you value them by giving back a part of the profit that you make from their purchase.
7. Make Retargeting Part of your Marketing Strategy
What do you think when a customer visits your online store but leaves without making a purchase? It is not all time that it means that they are disinterested in your products. In some cases, they just got distracted by something, and therefore they had to leave. This is why retargeting marketing is important. This marketing targets the visitors that left without making a purchase. You make advertisement Ads tailored to their social media channels which act as a reminder that they needed certain goods or services. It is a great way of generating return clients to your site.
8. Connect with your Customers in Social Media
Almost everybody uses a social media channel daily. You just have to know your target audience and the social media they favour in order to reconnect with them. Advertise your products on those channels, and you are sure to get clients some who will be return clients. Perhaps you can start by offering a discount to lure them to your site.
Gaining return customers is not as complicated as you thought. You only have to follow the above easy steps, and you will be amazed by your customer base’s growth rate.
About the Author
Monica is a passionate writer and content creator. Her interests include outdoor activities, fitness, technology, entrepreneurship and everything in between. Say hi to Monica on Twitter @monical_lee.