How Are Fashion Brands Taking Advantages of Instagram

In this day and age, modern businesses must have a strong presence on social media, whether to promote their products, reach a broader audience, or charm potential new clients. High visibility on social media is one of the best marketing strategies to have. Any company that wants to thrive in these modern times should pay attention to what these platforms can offer.

The fashion industry has already understood how this works. From high fashion brands to fast-shopping brands, all of them are using social media as a showroom for their new collections and collaborations. So, for that matter, it is key to be socially active and connect with the customers so they can never miss what’s new.

Are you curious? Let’s find out more!

In this article

Fashion Brands Are Taking Over Instagram

Nowadays, one of the most famous social media networks is, without a doubt, Instagram. Due to its visual marketing possibilities, fashion brands are taking advantage of all that Instagram can do to create brand recognition. All of this is possible when we think about the marketing and sales tools that are provided by this new way of thinking about fashion.

According to the study ‘Year In Fashion Report 2018’, made by the fashion research platform Lyst, Instagram is a “powerful fashion force, that is setting trends and boosting sales”. Therefore, brands are now able to combine in just one place publicity, awareness, and sales, while building a massive network of clients.

The next question we need to ask is, how can you increase your visibility on Instagram? Here are some of the strategies used by fashion brands.

How AI Marketing can help Fashion Brands to Increase Visibility on Instagram

To increase visibility on Instagram, you need to be posting consistently. Also, you can not only focus on posting images and videos. You need to pay attention to your Instagram Captions to really get the most out of your Instagram Marketing efforts.

Why?

Your Instagram Post Visual helps draw people’s attention, the caption helps you expand on your story, draw people in and get them to take action.

An AI-Powered Instagram Caption Generator can help you create great Insta Captions in seconds. All you need to do is enter a couple of keywords about what your post is about. Here’s what that looks like if we ask the AI Tool to create a couple of Instagram Caption Ideas for the topic ‘Top Instagram Marketing Tactics for Fashion Brands’:

Instagram Caption Examples Generated by AI:

• Level up your fashion brand’s Instagram presence with these top marketing tactics! 🧵 Leverage influencers, create engaging content and get creative with captions to drive engagement and make an impact.
• Want to take your fashion brand’s Instagram presence up a notch? 📈 Here are our top 8 Instagram marketing tactics that don’t require a big budget! Tap the link in our bio for more info. #fashionbranding
• Fashion brands, take advantage of these top Instagram marketing tactics to promote your business and keep customers engaged 👕👗💃➡️ #InstagramMarketing #FashionBrands

Pretty cool, right? We decided to run the tool again and here’s what we got on our second run:

•  Get ahead of the competition with our top Instagram marketing tactics for fashion brands. Reach your target audience, grow your followers and maximize ROI now! 📊✨
• Take your fashion brand to the next level! 💃🏼 Our latest guide on Instagram Marketing Tactics for Fashion Brands is now available. Learn how you can capitalize on customer engagement, user-generated content, sponsored posts, and more! 📲 Link in bio⬆️
• Are you looking for the best tips to increase engagement with your fashion brand on Instagram? 🔸 Our latest blog post covers it all. From hashtag strategy to consistent visuals, learn our top Instagram marketing tactics and get ready to level up your game! #fashionmarketers

We can now decide to take our favorite output, add our unique human touch and post it on Instagram (if you already have an image or visual to go along)

Create beautiful Instagram designs for your Fashion Brand

Most likely, you don’t have a shortage of visual content to post on Instagram. The fashion industry is visually appealing and there are a ton of ways you can compose your visuals. Still, sometimes you want to add call-to-actions to your image, text, or anything else. In that case, check out what Canva can do for you.

The Drag and Drop editor helps anyone become a pro designer within minutes and their fashion Instagram templates are great. Check out the examples below.

Influencer Marketing for Fashion Brands

If the goal of using Instagram is to reach out to a lot of people in a specific target market, then a brand should be all over the feed! A very effective way to do this is by pairing up with an Influencer.

An influencer is someone that has a lot of followers due to the lifestyle they show on Instagram. They generate empathy and create trends that people follow if they can feel relatable to that person. This way, when a brand works with an influencer, not only they are a great vehicle for advertisement, but they also help increase sales. This way, fashion and Instagram are a perfect match!

A great example of the best people in the influencer business is the Kardashian family. The Kardashians have gathered more than 700 million followers over the years, and this is a very desirable number for brands when they think about promoting their products. As one person has so many people following what this person is doing every day, imagine when, for example, Kim Kardashian wears a pair of shoes and mention how good the brand is and how much she loves wearing them – once she posts that photo or video, in a few minutes after, those shoes are sold out.

This is the kind of easy publicity that fashion brands are looking for, to hire someone who can move a lot of people to buy, and then advertise it all over again once they bought it. It’s a vicious circle, but it has been proved to be one of the most profitable ways to sell in the fashion business.

Offer a Shopping Experience within Instagram

It is now possible to shop through Instagram posts, giving users the ability to shop without leaving the app!

This new feature makes Instagram much more than a marketing tool, it is now also a sales platform – a person sees a photo of an item they like, and instead of having to look for the brand’s website or a shop that sells that product, they can make the purchase through the app, in the fastest and safest way possible.

Instagram has a lot of ways to show a product, it can be a Post (photograph), Reels, Stories, Highlights, and IGTV. The means can be many, but the quality has to be the most important element. The team responsible for the marketing of any brand should take into consideration that all the material shared on this social network should have the best quality possible – which means high-resolution photos and videos.

Beyond the artistic quality of a campaign and its power to tell a story, brands should not forget that a reliable, quality image can make the difference between a customer making a purchase or simply ignoring the product.

Create a Community on Instagram

Nowadays Instagram has more than 900 million daily users – that’s a big audience, and it’s growing by the day.

With this information in mind, brands can find in this social network a large number of new potential customers. In order to establish a good business flow, it is key to draw new people to the brand’s profile. If someone buys a product (hopefully through the app) and follow that brand on Instagram, the probability of making another purchase is huge. This happens because once someone follows a profile, they keep in touch with the brand’s new products and campaigns and, therefore, may keep on buying.

So, building a customer base on social media not only will increase the interaction between the brand and potential buyer, but it guarantees that followers are paying attention to what the brand is launching, boosting sales.

By building a community, any business that invests its means and time in a strong online presence through social media is creating interest in its message, it is generating empathy and solidarity towards the brand – it is building a lifestyle that can seduce thousands of people. With this in mind, the sales and popularity of any brand have no limits!

Its Time to Change

We are living in a decade of social uprising. Whether is for environmental or racial and gender justice. Today our societies are awakening to these social issues and after ages of strikes, we are able to use our voices to express what we believe.

The best platforms to be heard are social networks, and Instagram is one of the best to do so. The fashion community has a lot of followers, so they have the power to influence a lot of people into a cause.

The creative director of Brother Vellies, Aurora James has said in a Vogue interview that “Now more than ever, people’s consumption is going to want to match their value system (…). When someone spends money on your brand, (…) even when you like something on Instagram, that’s a power transaction. So, you need to spend your time and resources on the things that you want to see do well and succeed.”

Therefore, fashion brands should use their influence on Instagram to create social awareness, and take a stand as activists for a better world.

A New Dawn for Fashion Brands

The fashion industry is changing, and the new order of the world demands that. All the brands should now leverage the Instagram algorithm in their favor, with the aim of increasing sales and being socially active with customers and fans.

Fashion creates meaning, and meaning creates culture – that’s why it is so important to use social networks, such as Instagram, to share this culture, to be proud of it, to create empathy, and to see it grow in people’s lives.

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