Fashion Brands Are Taking Over Instagram
Nowadays, one of the most famous social media networks is, without a doubt, Instagram. Due to its visual marketing possibilities, fashion brands are taking advantage of all that Instagram can do to create brand recognition. All of this is possible when we think about the marketing and sales tools that are provided by this new way of thinking about fashion.
According to the study ‘Year In Fashion Report 2018’, made by the fashion research platform Lyst, Instagram is a “powerful fashion force, that is setting trends and boosting sales”. Therefore, brands are now able to combine in just one place publicity, awareness, and sales, while building a massive network of clients.
The next question we need to ask is, how can you increase your visibility on Instagram? Here are some of the strategies used by fashion brands.
How AI Marketing can help Fashion Brands to Increase Visibility on Instagram
To increase visibility on Instagram, you need to be posting consistently. Also, you can not only focus on posting images and videos. You need to pay attention to your Instagram Captions to really get the most out of your Instagram Marketing efforts.
Your Instagram Post Visual helps draw people’s attention, the caption helps you expand on your story, draw people in and get them to take action.
An AI-Powered Instagram Caption Generator can help you create great Insta Captions in seconds. All you need to do is enter a couple of keywords about what your post is about. Here’s what that looks like if we ask the AI Tool to create a couple of Instagram Caption Ideas for the topic ‘Top Instagram Marketing Tactics for Fashion Brands’:
Influencer Marketing for Fashion Brands
If the goal of using Instagram is to reach out to a lot of people in a specific target market, then a brand should be all over the feed! A very effective way to do this is by pairing up with an Influencer.
An influencer is someone that has a lot of followers due to the lifestyle they show on Instagram. They generate empathy and create trends that people follow if they can feel relatable to that person. This way, when a brand works with an influencer, not only they are a great vehicle for advertisement, but they also help increase sales. This way, fashion and Instagram are a perfect match!
A great example of the best people in the influencer business is the Kardashian family. The Kardashians have gathered more than 700 million followers over the years, and this is a very desirable number for brands when they think about promoting their products. As one person has so many people following what this person is doing every day, imagine when, for example, Kim Kardashian wears a pair of shoes and mention how good the brand is and how much she loves wearing them – once she posts that photo or video, in a few minutes after, those shoes are sold out.
This is the kind of easy publicity that fashion brands are looking for, to hire someone who can move a lot of people to buy, and then advertise it all over again once they bought it. It’s a vicious circle, but it has been proved to be one of the most profitable ways to sell in the fashion business.
Offer a Shopping Experience within Instagram
It is now possible to shop through Instagram posts, giving users the ability to shop without leaving the app!
This new feature makes Instagram much more than a marketing tool, it is now also a sales platform – a person sees a photo of an item they like, and instead of having to look for the brand’s website or a shop that sells that product, they can make the purchase through the app, in the fastest and safest way possible.
Instagram has a lot of ways to show a product, it can be a Post (photograph), Reels, Stories, Highlights, and IGTV. The means can be many, but the quality has to be the most important element. The team responsible for the marketing of any brand should take into consideration that all the material shared on this social network should have the best quality possible – which means high-resolution photos and videos.
Beyond the artistic quality of a campaign and its power to tell a story, brands should not forget that a reliable, quality image can make the difference between a customer making a purchase or simply ignoring the product.
Create a Community on Instagram
Nowadays Instagram has more than 900 million daily users – that’s a big audience, and it’s growing by the day.
With this information in mind, brands can find in this social network a large number of new potential customers. In order to establish a good business flow, it is key to draw new people to the brand’s profile. If someone buys a product (hopefully through the app) and follow that brand on Instagram, the probability of making another purchase is huge. This happens because once someone follows a profile, they keep in touch with the brand’s new products and campaigns and, therefore, may keep on buying.
So, building a customer base on social media not only will increase the interaction between the brand and potential buyer, but it guarantees that followers are paying attention to what the brand is launching, boosting sales.
By building a community, any business that invests its means and time in a strong online presence through social media is creating interest in its message, it is generating empathy and solidarity towards the brand – it is building a lifestyle that can seduce thousands of people. With this in mind, the sales and popularity of any brand have no limits!
Track Engagement on Instagram
Tracking engagement on Instagram is vital for fashion brands as it offers deep insights into audience preferences and content effectiveness. By analyzing likes, comments, and shares, brands can tailor their content to resonate more with their followers. This understanding not only helps in measuring the success of marketing campaigns but also boosts brand visibility due to Instagram’s algorithm favoring highly engaged content. Engagement metrics are key in building and maintaining customer relationships, offering a direct channel for feedback and community building. Additionally, tracking engagement, using tools like an Instagram engagement rate calculator, enables data-driven decisions, optimizing the return on investment for Instagram activities. It also provides valuable insights for competitor analysis and influencer marketing strategies. Overall, consistent engagement tracking is essential for adapting to changing trends, enhancing brand visibility, and ensuring long-term growth on the platform.
Its Time to Change
We are living in a decade of social uprising. Whether is for environmental or racial and gender justice. Today our societies are awakening to these social issues and after ages of strikes, we are able to use our voices to express what we believe.
The best platforms to be heard are social networks, and Instagram is one of the best to do so. The fashion community has a lot of followers, so they have the power to influence a lot of people into a cause.
The creative director of Brother Vellies, Aurora James has said in a Vogue interview that “Now more than ever, people’s consumption is going to want to match their value system (…). When someone spends money on your brand, (…) even when you like something on Instagram, that’s a power transaction. So, you need to spend your time and resources on the things that you want to see do well and succeed.”
Therefore, fashion brands should use their influence on Instagram to create social awareness, and take a stand as activists for a better world.
A New Dawn for Fashion Brands
The fashion industry is changing, and the new order of the world demands that. All the brands should now leverage the Instagram algorithm in their favor, with the aim of increasing sales and being socially active with customers and fans.
Fashion creates meaning, and meaning creates culture – that’s why it is so important to use social networks, such as Instagram, to share this culture, to be proud of it, to create empathy, and to see it grow in people’s lives.
How can I define my fashion brand’s identity on Instagram?
Define your brand’s unique style and ethos. Use consistent aesthetics in your posts to create a recognizable brand identity.
What type of content works best for fashion brands on Instagram?
High-quality images and videos showcasing your products, behind-the-scenes content, fashion tips, and collaborations with influencers are effective.
How often should I post on Instagram to grow my fashion brand?
Regular posting is key. Aim for at least once a day to keep your audience engaged and your brand top of mind.
What are the best ways to engage with my audience on Instagram?
Respond to comments, create interactive stories, host Q&A sessions, and share user-generated content to build a community around your brand.
How can I use Instagram Stories to promote my fashion brand?
Use Stories for exclusive previews, flash sales, behind-the-scenes content, and direct interaction with your audience.
What role do hashtags play in growing a fashion brand on Instagram?
Hashtags increase your visibility. Use relevant, branded, and trending fashion hashtags to reach a wider audience.
Should I collaborate with influencers to grow my fashion brand?
Yes, partnering with influencers who resonate with your brand can significantly increase reach and credibility.
How important is it to have a shoppable Instagram feed?
It’s very important. A shoppable feed makes it easier for followers to purchase your products directly from Instagram.
Can Instagram ads help grow my fashion brand?
Yes, targeted Instagram ads can help reach potential customers outside of your current follower base.
How can I measure the success of my Instagram strategy?
Use Instagram Insights to track engagement, follower growth, website clicks, and the performance of individual posts and stories.
What is the best time to post on Instagram for maximum engagement?
Analyze your Instagram Insights to find when your audience is most active. Typically, evenings and weekends can be effective times.
How can user-generated content benefit my fashion brand?
Sharing user-generated content builds community, adds authenticity to your brand, and encourages others to share their experiences with your products.
Should I use Instagram Reels for my fashion brand?
Definitely. Instagram Reels can boost visibility and engagement through short, creative videos that showcase your products or fashion tips.
How can I use Instagram’s shopping feature effectively?
Tag products in your posts and stories, create a curated Instagram shop, and use clear calls-to-action to guide users to your online store.
What are the best practices for using Instagram Live for a fashion brand?
Host live Q&A sessions, product launches, or fashion shows. Promote these events in advance to maximize viewership.
How can I leverage Instagram analytics to grow my fashion brand?
Regularly review your analytics to understand your audience, refine your content strategy, and track the performance of marketing campaigns.
What’s the importance of a consistent visual theme on Instagram?
A consistent theme helps in brand recognition and makes your profile visually appealing, encouraging users to follow and engage.
Can hosting giveaways on Instagram help grow my fashion brand?
Yes, giveaways can increase engagement, reach, and followers. Collaborating with influencers for giveaways can amplify the effects.
How should I handle negative comments or feedback on Instagram?
Respond professionally and promptly. Use negative feedback as an opportunity to improve your products and customer service.
Is it beneficial to engage with other brands and accounts on Instagram?
Engaging with similar brands, industry influencers, and followers can help build relationships and increase your brand’s visibility on the platform.
What are effective ways to use Instagram’s hashtag features for a fashion brand? Focus on using a mix of popular, niche, and branded hashtags relevant to your content and audience to maximize reach and engagement.
How can I create a compelling Instagram bio for my fashion brand? Your bio should succinctly convey your brand’s identity, include a call-to-action, and a link to your website or shop.
What’s the significance of Instagram’s algorithm for fashion brands? Understanding the algorithm helps in creating content that is more likely to be shown to your audience, like engaging posts and Stories.
How can I make my fashion brand’s Instagram feed stand out? Use a unique color scheme, consistent filters, and high-quality images to create a visually appealing and recognizable feed.
What are the benefits of using Instagram’s IGTV for fashion brands? IGTV allows for longer-form content, ideal for detailed product showcases, fashion tutorials, and deeper brand storytelling.
How can I effectively use Instagram’s Direct Messages (DMs) for customer engagement? Responding promptly to DMs can enhance customer service, build relationships, and offer personalized shopping experiences.
Should I focus on follower count or engagement rate for my fashion brand on Instagram? While follower count is important, a high engagement rate is often more valuable, indicating active and interested followers.
How can I use Instagram polls and quizzes in Stories for my fashion brand? Use these interactive features for feedback, preferences, or just engaging with your audience in a fun and casual way.
What role do collaborations with other brands play in Instagram growth? Collaborations can expand your reach, bring fresh content, and introduce your brand to new audiences.
How can seasonal trends be leveraged on Instagram for a fashion brand? Capitalize on seasonal trends, holidays, and events with themed content, promotions, and product launches to stay relevant and engaging.