7 Effective Social Media Tactics for B2B Lead Generation

Are you looking to get more leads for your B2B business? Check out how Social Media Marketing can help you reach your goals faster.

Your growth strategy wouldn’t be complete without creating a strategy for getting leads. If you’re selling your product or service to others, then there’s a high chance that you can reach them on various social media platforms.

But once you reach them, how do you get their information and convert them into prospective buyers?

In this post, here are the top tactics that you can use to take your B2B social media leads to the next level:

1. Optimize your social pages

Optimizing your social media pages creates compelling and informative content for your audience. If prospects go to your company page, you want to ensure they know what your company is offering and how they can connect with you for more information.

Here are some ways how you can optimize your business pages:

Put a relevant background or cover photo
Update the URL of your page
Place a link on your site
Create a call-to-action button
Put your contact information
Make a clear value proposition in the description section
Place keywords in your company description

2. Build a social media community

Does your business have a social community yet? If not, then you have to build it right now. Creating a community on social media is one of the best ways to stay connected with your customers.

If you engage with your followers, you can boost your reach and visibility. Having a community of loyal customers also significantly impacts your business for a long time.

Here are some ways you can grow your following:

Create social conversations: If you want to host social conversations, you have to unite people with their level of interest. This enhances the activity and builds momentum for you in the long run.
Create incentives for community members: You can show your followers your most shared content and create exciting conversations with them.
Nurture personal relationships with customers: You can show your community how dedicated you are by replying quickly to their posts and questions. It also helps you feel more connected to the community as a whole.
Give followers a voice: You can make community members feel special by making them part of the bigger picture. You should give them enough room to share their views and opinions.

3. Run account-based marketing ads

Account-based marketing (ABM) is one of the hottest trends in B2B marketing. This uses sales and marketing channels to target particular organizations, helping you tailor your messaging based on individual goals and challenges.

One of the best ways to use ABM in social media is by tracking key accounts across various social media channels and listening to their conversations. Check out these handy account based marketing examples.

You can ask them the following:

What are the most common issues that you can solve?
What particular topics interest them the most?
What type of content do they share?

From there, you can create targeted content that speaks to their motivations and pain points.

ABM also needs precise targeting. You can unlock this in several ways:

Utilize LinkedIn advertising to target employees inside big companies.
Transmit the contact lists of targeted prospects into social ad platforms such as Facebook, LinkedIn, and Twitter.
Utilize ABM ad platforms to create and manage your targeted campaigns.

Listen more on Social Media

Social media listening is one of the best ways to know what others say about you. It allows you to keep an eye on any mentions of your business name or keywords relevant to your brand or platform.

Platforms like Twitter also make it easy to set up alerts and see what’s being said about your brand. When you use social media listening to your arsenal, you’ll get an idea about what’s being said about you and how you can use that marketing strategy in the long run.

4. Use Facebook messenger to offer customer support

Some companies are hesitant to use Facebook Messenger because they fear being too intrusive. However, many prospects prefer to get information about a company on their Facebook page.

Moreover, many people are more comfortable communicating with chatbots because these AI-powered tools can get 80% off standard questions right. You can use this to your advantage for your lead generation.

Many brands are using chatbots for customer service, product marketing, and sales. You can use a bot to respond to numerous messages based on the user’s choice and intentions.

5. Create a social media referral contest

Contests help you promote your brand, products, and services. It also lets you boost your brand awareness on social media. One of them is referral contests.

This is particularly effective because many consumers will trust if it’s a word-of-mouth recommendation from friends and family members. In fact, B2B referrals account for 70% conversion rates, allowing your business to generate more sales effectively.

6. Prioritize social selling

Do you know that 90% of the salespeople that perform well use social media as a vital part of their sales strategy?

How you involve your sales team is entirely up to you. However, it helps to start small. Ask reps to check message boards, answer queries on your business profiles, and join in customer conversations.

7. Use Facebook and LinkedIn lead forms

Platforms like Facebook and LinkedIn make it easy to gather leads on the platform through built-in lead gen forms. You can leverage LinkedIn message automation to save time and generate more leads by sending personalized messages to your connections and prospects without manual typing.

When every action and impression costs money, then every click counts. You can decrease the friction of manually selling every form field through built-in forms.

Over to You

So, there you have it. There are numerous ways that you can gather leads using social media. The tips we’ve mentioned are easy to implement and cost-effective. They also generate higher-quality leads for brands.

It also helps you create content with your buyer’s profile in mind and then promote it to prospective customers for your business. Also, remember that leads aren’t generated overnight. You have to stay consistent to reap the results of your lead generation strategy. Good luck!

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