These are the Best Times to Post on TikTok in 2024

Learn about the best times to post on TikTok in 2024 and effectively enhance your content’s visibility and engagement.

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With over 1 billion active users, TikTok has become one of the world’s most popular social media platforms. If you’re looking to maximize your TikTok views, you need to know the best time to post. 

Why? Because TikTok’s algorithm favors recent and popular content, meaning that posts uploaded when more active users are more likely to be seen by a wider audience. 

Secondly, posting at peak times increases the likelihood of engagement, such as likes, shares, and comments, which can help increase the visibility and reach of your content.

The best times to post on TikTok would depend highly on your target audience and their location. It’s important to research and analyzes your audience’s behavior to determine the optimal TikTok posting schedule.

To help you maximize your TikTok views, we’ve compiled a comprehensive guide on the best times to post on TikTok in 2023

Bonus: Write better TikTok Captions faster than ever before with a TikTok Caption Generator.

In this article

Understanding TikTok’s Algorithm

Understanding TikTok Algorithm

TikTok’s algorithm is one of the key reasons for its success, as it ensures that users get the most engaging and relevant content. With a proper understanding of this algorithm, you can create content your target audience can relate to.

By focusing on factors such as video completion rate, engagement, relevance, timing, and consistency, users can increase their chances of reaching a wider audience and building a successful TikTok account.

Explanation of the TikTok algorithm

The TikTok algorithm uses machine learning to understand user preferences based on their interactions with the app. 

It analyzes user behavior, including the content they engage with, how long they watch videos and the accounts they follow. TikTok then uses this data to recommend videos to users. Additionally, using TikTok analytics tools will give you additional insights into your profile dynamics.  

Factors that affect the TikTok algorithm

TikTok’s algorithm is influenced by different factors, some of which we have discussed below:

Video completion rate

The algorithm powering TikTok determines the proportion of users who watch a video through to its end. If people watch a video till the end, it sends a message to the algorithm indicating that the material is interesting.

Comments, shares, and likes

A video’s popularity on TikTok is also determined by the number of comments, shares, and likes it receives. These variables enable content providers to reach more people and boost user engagement.


The relevancy of the content to the user is yet another crucial aspect to consider. The algorithm that TikTok uses gives priority to movies that are related to the interests, localities, and languages of viewers. For this reason, it is necessary to make sure that videos include relevant hashtags, descriptions, and music to reach the appropriate audience.

How timing affects the algorithm?

How timing affects the algorithm

TikTok can examine the material that people may be interested in with its algorithm and guarantee that the most engaging information is presented first. 

Time is an essential component in the operation of the TikTok algorithm since it is responsible for selecting the material shown to consumers at any given instant. 

While determining which material to show, the TikTok algorithm considers the time of day, the day of the week, and the time zone the user is in.

TikTok has identified that its peak usage hours are between 11 am to 5 pm and that most users are active on the app during this time. 

Because of this, information uploaded during these hours has a greater potential to be viewed by more people. One can also say that these would be the best hours to post on TikTok.

Speed of engagement

The rate at which a video garners interaction is another component that is taken into consideration by the TikTok algorithm. 

If a video receives many likes, comments, and shares shortly after it has been uploaded, it is more likely that the algorithm will promote the video and display it to more viewers.

Moreover, TikTok has a “For You” page, where users discover new content. An algorithm curates this page based on the popular and relevant information at that particular time, and timing is very important in determining what content is presented on this page. 

Time is a crucial aspect that is taken into account by the TikTok algorithm. You can help boost the exposure of your material and raise its chances of becoming viral by uploading it during high-use hours and earning interaction shortly after posting it. 

If you have a good understanding of how the algorithm works, you will be able to produce content that is more likely to resonate with your audience and be seen by a larger audience on the platform.

Best Times to Post on TikTok

Best Times to Post on TikTok

TikTok is a platform that is constantly evolving, and finding the right time to post can be a challenge. Posting at the right time can make all the difference in reaching a wider audience and increasing engagement. 

This section will cover some crucial TikTok timing tips and offer guidance on the best times to post on TikTok. In the segment below, you will also get information about how to find the best time to post for your specific niche and audience.

Overview of the best times to post on TikTok

According to studies, the best times to post on TikTok are between 9 am to 11 am and 6 pm to 7 pm, with the highest engagement occurring on Thursdays and Fridays. 

These times are based on the assumption that most users are on the app during their commutes, lunch breaks, and evenings after work or school.

However, it’s important to note that these times may not be the best for all users. Different niches and audience demographics may have different peak hours, which we will cover in the next section.

Explanation of the best times to post for different niches and audience demographics

The best time to post on TikTok depends on the niche and audience demographics

For example, posting during school hours may not be the best idea if you’re targeting a younger audience. Alternatively, posting during meal times may be optimal if your niche is related to cooking.

Another factor to consider is time zones

If your target audience is in a different time zone, you may need to adjust your posting times accordingly. For example, if you’re in New York, posting at 6 pm may be ideal, but if your audience is in Los Angeles, you may need to post at 3 pm.

Tips for finding the best time to post on TikTok

To find the best time for posting on TikTok, you must be willing to experiment and research comprehensively. By understanding your niche and audience demographics and considering factors such as time zones, you can increase the engagement and reach of your videos. 

We suggest you peruse the tips below to find the best time to post on TikTok. 


Try posting at assorted times of the day and track the engagement of each post. Analyzing your post’s performance can give you insight into your audience’s peak hours. 

Most people check their history to search for their favorite videos. Digging deep into your favorite videos about the type of content, hashtags, and experimenting with posting at different times of the day would give you a better insight into your post performance.

Use Analytics

To get a better insight into the best times to post for your specific audience, you can use the analytics of your TikTok account (you might need a TikTok Pro account for this).

Research Your Niche

Research your niche and find out when your competitors are posting. This can give you an idea of when your audience will most likely be active.

Be Consistent

Consistency is key to TikTok’s success. Posting regularly can signal to the algorithm that you’re a reliable content creator, increasing the visibility of your videos.

How to Schedule Posts on TikTok

How to Schedule Posts on TikTok

With its unique features and creative content, TikTok has revolutionized social media marketing. If you want to boost your presence on TikTok, scheduling your posts can save you time and help you optimize your content strategy. 

This section will discuss how to schedule posts on TikTok, the benefits of TikTok post scheduling, and the Tiktok tools you can use to schedule your TikTok content and grow your audience.

Explanation of how to schedule posts on TikTok

With TikTok’s new feature, you can schedule posts in advance and plan your content, ensuring they optimally reach their audience. 

Here’s how to schedule posts on TikTok:

  • Step 1: Open TikTok and go to your profile.
  • Step 2: Click on the “+” icon at the bottom of the screen to create a new video.
  • Step 3: Record your video or select a video from your gallery.
  • Step 4: Add filters, effects, music, and other creative elements to your video.
  • Step 5: Once you’re done editing, click the “Next” button.
  • Step 6: Add a caption and hashtags to your video.
  • Step 7: Click on the “Schedule” button next to the “Post” button.
  • Step 8: Select the date and time to schedule your post.
  • Step 9: Click on “Schedule” to confirm.

Benefits of scheduling posts

Scheduling posts on TikTok offers several benefits. Here are a few benefits of scheduling TikTok posts:


Posting regularly is key to growing your TikTok account. You empower yourself with regular posting and increased user engagement when you schedule your posts. 


Scheduling your posts in advance can save you time and help you focus on creating high-quality content.


Scheduling your posts allows you to optimize your content strategy by posting at optimal times.


Scheduling your posts can be convenient and a blessing for people with busy schedules or users who manage multiple social media accounts.

Tools for Scheduling Posts on TikTok

Tools for Scheduling Posts on TikTok

A great TikTok posting strategy is scheduling posts in advance. Why? Because it helps you to maintain consistency and reduces the hassle of remembering and posting regularly. With the right scheduling strategy, you can win the TikTok marketing game and reach the right audience at the right time. 

There are numerous tools available in the market that can help you with scheduling your posts on TikTok. You may choose from a variety of options like TikTok Scheduler, Planable, Later, Loomly, etc. The key is to determine the right time to post them so that you can reach the right audience effectively and generate the desired outcomes.

You need to keep track of the ideal times to publish. According to a report, the amount of time that has passed since a video was uploaded plays a role in deciding whether or not it will be included on the coveted For You Page. T

It is essential to schedule your posts during the times of day when your audience is most engaged on the app. 

You must go a step further and monitor the times you publish. Are there any of the peak moments that take you by surprise? When times of the day and which days may you try posting? 

Here are some interesting statistics that would help you get started:

Sprout Social experimented with more than 30,000 posts and found that the best day and time for maximum engagement is Thursdays at 7 PM. The best time to post on TikTok on other days of the week, as per the same report, are:

  • Monday – 10:00 PM
  • Tuesday – 9:00 AM
  • Wednesday – 7:00 AM
  • Thursday – 7:00 PM
  • Friday – 3:00 PM
  • Saturday – 11:00 AM
  • Sunday – 4:00 PM

Be mindful that TikTok delivers material to users worldwide and in a wide variety of fields, even if they may appear completely unrelated to one another. Do not assume that your followers are in the same time zone as you or that they have jobs or sleeping schedules comparable to yours. Instead of posting when you have time, try posting when they are online. 

Keep in mind that these are simply the average timings. With TikTok, each audience and demographic has its own patterns of behavior that it engages in. Make use of these periods as a place of departure.

How to stand out on TikTok

How to Stand Out on TikTok

Standing out on TikTok, a platform known for its creativity and rapid content turnover, requires a unique blend of authenticity, engagement, and trend-savviness. Here are strategies to help you shine on TikTok:

1. Find Your Niche

  • Identify what you’re passionate about and can consistently create content around. Whether it’s comedy, education, sustainability, or lifestyle, a focused niche helps attract a like-minded audience.

2. Leverage Trends and Challenges

  • Participate in trending challenges and use popular sounds or effects, but add your unique twist. This can increase your visibility while showcasing your creativity.
  • Stay updated with TikTok’s Discover page to catch trends early.

3. Create High-Quality Content

  • Even though TikTok videos are short, quality matters. Ensure good lighting, clear audio, and stable video. Creative editing and high-quality visuals can set your content apart.
  • Use engaging hooks within the first few seconds to grab attention.

4. Engage With Your Audience

  • Reply to comments on your videos to foster a community. Use TikTok’s features like duets and stitches to engage with other users’ content.
  • Consider creating content that prompts viewer interaction, such as asking questions or encouraging users to share their own experiences.

5. Post Consistently and at the Right Times

  • Develop a content calendar to maintain a steady posting schedule. Consistency keeps your audience engaged and helps attract new followers.
  • Analyze your TikTok analytics to find the best times to post for your specific audience.

6. Use Hashtags Strategically

  • Include relevant hashtags to make your videos discoverable to a wider audience. Don’t just use popular hashtags; also use niche-specific ones to attract viewers interested in your content area.
  • Create or participate in hashtag challenges relevant to your niche.

7. Showcase Your Personality

  • Be authentic and let your personality shine through. TikTok users value genuine content and relatable creators.
  • Share your experiences, thoughts, and stories in a way that resonates with your audience.

8. Collaborate with Other Creators

  • Collaborate with creators in your niche or complementary niches. This can introduce you to their followers and vice versa.
  • Look for collaboration opportunities through TikTok’s Creator Marketplace or networking in creator communities.

9. Experiment and Innovate

  • Don’t be afraid to try new content ideas or formats. The unique and unexpected can quickly go viral on TikTok.
  • Analyze the performance of your videos to understand what works best for your audience and iterate on that success.

10. Optimize for Virality

  • Create content with the potential to go viral by tapping into emotions, humor, or sharing highly relatable or valuable information.
  • Consider starting your own challenge or trend that others can easily participate in.

11. Stay Informed on Platform Updates

  • Keep up with the latest TikTok features and tools. New functionalities like filters, effects, or content types can offer fresh content creation opportunities.
  • Engage with the TikTok community not just as a creator but also as a viewer to understand current content preferences and styles.

By integrating these strategies, you can enhance your visibility on TikTok, connect authentically with viewers, and build a vibrant community around your content.

Finally, some thoughts 

When you should publish to TikTok in 2024 will be determined by several variables, including the nature of your material, the time zone of your audience, and the time of day.

Getting a better understanding of TikTok’s algorithm and using the tools mentioned in this article will guide you in determining the best times to post on TikTok in 2024.

Remember to create engaging content, use popular hashtags, collaborate with other creators, and use data to optimize your strategy. With these tips, you’ll be well on your way to TikTok success in 2024 and beyond.

Kamna Saini Author’s Bio: Kamna is a data-driven marketing analyst focusing on delivering measurable results. She brings a keen understanding of SEO and email marketing to the table and is skilled at leveraging data to optimize campaigns for maximum ROI. 


What are the key steps to posting a video on TikTok?

To post a video on TikTok, open the app, tap the ‘+’ icon, record your video or select one from your gallery, edit it with filters, music, and effects, then add a caption, hashtags, and choose your sharing settings before hitting the post button.

How can I make my TikTok videos more engaging?

Make your TikTok videos more engaging by using trending music, creative edits, adding effects, and incorporating trending challenges or hashtags. Keeping videos short and to the point also helps in retaining viewers’ attention.

What are the best times to post on TikTok for maximum engagement?

The best times to post on TikTok vary based on your audience’s location and habits. However, general high-engagement times are often in the evening and late at night in your audience’s time zone. Analyze your TikTok analytics for tailored insights.

How do hashtags affect the visibility of TikTok posts?

Hashtags significantly improve the visibility of TikTok posts by categorizing them and making them discoverable to users interested in that particular topic or trend.

Can I schedule TikTok posts in advance?

As of my last update, TikTok itself didn’t offer a direct scheduling feature. However, third-party tools and social media management platforms might offer scheduling options for TikTok posts.

What are the video length limits for TikTok posts?

TikTok allows videos up to 3 minutes in length. Initially, the limit was 60 seconds, but it has been extended to accommodate more detailed content.

How can I collaborate with other TikTok creators on a post?

Collaborate with other TikTok creators using the Duet or Stitch features, which allow you to build on or respond to other creators’ content. Direct collaborations can also be arranged by planning and creating content together.

How can I analyze the performance of my TikTok posts?

Analyze the performance of your TikTok posts by using the TikTok analytics feature, available to Pro Account users. It provides insights into views, engagement, audience demographics, and more.

What are some common mistakes to avoid when posting on TikTok?

Common mistakes include disregarding the platform’s community guidelines, using copyrighted music without permission, ignoring the importance of the first few seconds of the video, and not engaging with the audience through comments and challenges.

How important is the caption in a TikTok post?

The caption in a TikTok post is important as it can provide context, add humor, or include relevant hashtags for discoverability. However, it should be concise as the primary focus is on the video content.

How can I improve the quality of my TikTok videos?

Improving the quality of TikTok videos involves using good lighting, ensuring clear audio, shooting in high resolution, and applying creative editing techniques. Engaging content and a clear message also enhance video quality.

What strategies can increase follower engagement on TikTok?

Increase follower engagement on TikTok by creating interactive content like polls or Q&A sessions, responding to comments, posting consistently, and engaging with trending topics and challenges relevant to your niche.

Is it possible to edit a TikTok post after publishing it?

Once a TikTok post is published, you cannot edit the video or its music. You can only change the caption, hashtags, and privacy settings. For major edits, you’ll need to delete and re-upload the video.

How do I use TikTok’s analytics to grow my audience?

Use TikTok’s analytics to grow your audience by analyzing which types of content receive the most engagement, understanding when your audience is most active, and tailoring your content strategy accordingly.

Can I repost a TikTok video from another user?

Reposting another user’s TikTok video directly isn’t possible within the app, but you can use the Duet or Stitch features to interact with their content, as long as the original creator allows these features.

How do TikTok algorithms determine the visibility of my posts?

TikTok’s algorithms consider factors like user interactions (likes, comments, shares), video information (captions, sounds, hashtags), and device and account settings (language preference, country setting) to determine post visibility.

What are effective ways to use music and sound in TikTok posts?

Effective ways to use music and sound in TikTok posts include choosing trending songs, syncing video content with the beat of the music, and using sound effects to enhance the storytelling or comedic effect.

How can I make my TikTok posts accessible to a wider audience?

Make your TikTok posts accessible by using on-screen text and captions for viewers who are deaf or hard of hearing, describing visual elements for visually impaired users, and creating content that is universally relatable.

What type of content tends to go viral on TikTok?

Content that tends to go viral on TikTok often includes unique or humorous takes on trending challenges or sounds, relatable content, creative and high-quality videos, and content that sparks user interaction and sharing.

How can I effectively use TikTok to promote my brand or business?

Effectively use TikTok to promote your brand by creating authentic and engaging content that resonates with your target audience, utilizing influencers, leveraging trends, and maintaining a consistent posting schedule to build brand awareness.

What are some creative ways to start a TikTok video to grab attention?

To grab attention at the start of a TikTok video, use a catchy hook or question, an unexpected or humorous visual, a trending sound, or a direct challenge to the viewer. The first few seconds are crucial to retain viewer interest.

How can I use TikTok’s live feature effectively?

Use TikTok’s live feature effectively by announcing your live session in advance, engaging directly with viewers during the session, providing valuable or entertaining content, and having a clear theme or purpose for your live stream.

What’s the importance of trending challenges on TikTok?

Trending challenges are important on TikTok as they increase your visibility, encourage community participation, and provide a fun, creative way to engage with a broader audience.

Can I delete a TikTok post? If so, how?

Yes, you can delete a TikTok post. To do so, go to the video you want to delete, tap the ‘…’ icon, and select ‘Delete.’ Remember, this action is irreversible.

How can I ensure my TikTok content is seen by a specific target audience?

To ensure your content reaches a specific target audience, use relevant hashtags, create content that resonates with that audience, post at times when they’re most active, and engage with other TikTok users in that group.

What are some tips for creating collaborative content on TikTok?

For collaborative content on TikTok, choose partners with similar interests or audiences, brainstorm creative ideas that appeal to both audiences, and utilize features like Duet or Stitch to seamlessly integrate content.

How can I effectively use transitions in my TikTok videos?

Effectively use transitions in TikTok videos by aligning them with the beat of the music, using them to enhance the storytelling, and practicing smooth, seamless movement between scenes for a more professional look.

What’s the role of humor in TikTok content creation?

Humor plays a significant role in TikTok content, as it increases shareability, engagement, and relatability. Funny content often has a higher chance of going viral and attracting a broad audience.

How can I protect my privacy while posting on TikTok?

Protect your privacy on TikTok by reviewing and adjusting your privacy settings, being cautious about the personal information you share in videos, and controlling who can view, comment, or interact with your posts.

What are some effective call-to-action strategies for TikTok posts?

Effective call-to-action strategies for TikTok posts include asking viewers to follow for more content, encouraging them to participate in a challenge, inviting them to comment their opinions, or directing them to a link in your bio.

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