Email is one of the most effective marketing platforms, and it can be equally as powerful for nonprofits as for conventional businesses. The wide variety of email marketing tools make it easy to automate your email marketing processes, significantly reducing the time spent on tedious marketing tasks and allowing you to allocate resources to more high-impact projects.
With an effective nonprofit email marketing approach and integration with other marketing platforms, your nonprofit will be able to increase donations by reaching out to new donors and increasing the loyalty of existing ones. Continue reading for valuable tips on how to leverage the power of email marketing for your nonprofit.
Find the right email addresses
In order to send emails, you need a mailing list. You can either build a list of subscribers via various marketing techniques or you can use tools to find email addresses. One of such tools is Respona.
Respona is an all-in-one blogger outreach platform outfitted with all of the necessary tools to set up and launch an email campaign of any kind, be it for link building, digital PR, marketing, or even sales.
It’s integrated with Google’s search engine for streamlined prospecting, and pulls metrics like Domain Rating and Ahrefs Rank directly from Ahrefs.
An easy-to-use email finder is also included, making it extremely easy to find the right person’s contact information without having to rely on any other tools.
Respona’s intuitive interface guides you through every step of creating and launching your outreach campaigns, keeps track of your performance, and also the status of your conversations with each prospect.
The tool will be especially useful to link builders, as it was initially used to help Visme scale their link building outreach efforts, helping the website gain over 2 million organic visitors a month.
- Automated email outreach
- Great for prospecting and finding contact information
- Deep personalization
- Built-in analytics and reporting
Advertise Your Mailing List
People currently engaging with your nonprofit are great potential leads to convert into future donors, so it’s important to make it simple for them to subscribe to your communications. Add a link to your sign-up page for easy access anywhere you have a web presence, including social media accounts and throughout your own website.
Apart from these, you also need some new leads on a constant basis for your nonprofit to grow. You can build your email list by purchasing custom-built data lists or using an email scraper. You can also look for new subscribers at events using any of these popular sign-up form applications. These tools make it easy to bring new audience members into your network, keeping them updated with your latest developments and hopefully converting them into donors.
You can also look for new subscribers at events using any of these popular sign-up form applications. These tools make it easy to bring new audience members into your network, keeping them updated with your latest developments and hopefully converting them into donors.
We’re all familiar with the struggles of a cluttered inbox, and your subscribers likely see just as many generic emails as you do. Sending out emails that your audience isn’t interested in will likely lead many of them to unsubscribe, or ignore the email altogether, so it’s better to personalize the emails they receive whenever possible.
If you’re organizing an upcoming event for your nonprofit, for example, you may consider prioritizing previous event attendees when determining a promotional strategy. Many businesses and nonprofits also offer subscribers the option to choose the types of emails they want to receive and opt out of the others.
Analyze and Adapt
No matter how effective your existing email marketing approach is, there’s no reason it can’t continue to get better. The best email marketers are those that are never completely satisfied with their current results and are always doing everything possible to improve.
Fortunately, many contemporary email marketing services offer robust analytic tools to measure performance and make informed decisions about future promotions. A low open rate, for example, often indicates that subscribers aren’t interested in the content, or that your subject line isn’t grabbing their attention. A/B testing your emails against each other will ensure that you avoid making the same mistake more than once.
Related: Start with Email Subject Line Generator
Email marketing is a great tool for businesses and nonprofits alike, but its unique outreach ability makes it extremely powerful for encouraging donations. These tips will help you streamline your email marketing practices and send out content that keeps your audience engaged with and interested in your nonprofit.
If you want to go more in-depth on this subject, check out this great email marketing guide by BuildApreneur.com or this SendinBlue Review by Sprout24.
Rae Steinbach is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing, of course. Find her on Twitter.