The word “social” is essential when it comes to eCommerce. People buy based on social opinions and not because of advertising.
Of course, advertising is everywhere, and companies still use them to attract customers. But they only buy because of social proof. Marketers identified that and formed strategies to influence people on social media to visit the eCommerce websites of businesses.
Things are evolving and marketers have found something much more evolved than eCommerce. This discovery is called Social Shopping.
Read the blog further to know more.
What is Social Shopping?
Think about how big Amazon and Facebook are in their separate sectors and imagine what wonders it would bring if we merge them. That’s what social shopping does.
Social shopping is the next generation of eCommerce.
Social media platforms like Instagram, Facebook, and Pinterest, have direct stores run by businesses. Users can make purchases while staying on the social platform without switching tabs.
Traditional online shopping includes many steps. The chances are high that your potential customers won’t even make it to the checkout page. Things are different and fast with social shopping.
Continue reading to know some of its benefits.
Benefits Of Social Shopping
1. Always Growing Audience
Studies have shown that businesses that use Social commerce have seen an increase in their number of followers.
One factor is that more than half of the world is on social media, and secondly, social commerce is new, and people want to explore it. The ones who have already explored and know its benefits are coming back to make repeated purchases with brands.
They are also recommending it to their friends and family and posting about it on social media, which has contributed to the consistency of increasing followers.
2. Authentic Engagement And Traffic
Customers seek something that is more accessible to them. And hence social shopping has helped brands to increase traffic and authentic engagement.
Posting good content regularly on social media makes your brand more visible to your followers and potential customers, which increases brand engagement.
With social commerce, customers find it easier and more personal to talk to you by simply sending you a message on social media. Whereas with the customer service, they find asking questions overwhelming.
3. Build Trust & Maintain Brand Loyalty
To remain relevant and stay in the market for longer, trust and loyalty are your two main ingredients for every business. You want your customers to make repeat purchases with you so that they turn into loyal customers; social shopping leverage that.
Satisfied customers often talk about you or post about you, and this word-to-mouth marketing can help you gain trust among your potential customers.
When you repost content created by your customers reviewing your product, the User-generated content works as a deciding factor for potential buyers to know whether your brand is authentic or not.
4. Visual Marketing
Visual Marketing is a large spectrum, and social media platforms like Instagram and Pinterest revolve around it. Visual Marketing can bring many benefits to your business and increase your sales.
Post aesthetic pictures of your products, something that is visually appealing for potential customers. It will contribute to their buying decisions.
Another thing you can do is click pictures of different products, keeping them in one frame. When you post it, add shoppable tags on every product. Potential customers will get intrigued, which will increase the chances of more sales.
5. Improve SEO
Search engine optimization is the most important part of digital marketing. Whenever we search for something on Google, it is human nature to click on links that appear on the first page. There is hardly anyone ever who would go to the next pages.
SEO ranking is nothing but your ranking in search results. Social shopping helps you improve your SEO ranking because of the strong social presence it gives you.
If you have a strong social media presence, it will help create brand awareness, and more people will search for you. Improving your Search Engine Optimization ranking.
6. Target Audience Promotions
Social media has become a safe space for businesses with many possibilities to grow. One such possibility is the Target Audience Promotion. Instagram and Facebook provide paid promotions to brands at a low price.
You get options like your target gender, age group, the people who look for topics related to your brand. Not just that, this feature also tells you the number of people your product pictures will reach.
The picture will appear on their feed with a button that’ll take them to your page, website, or your messages; that choice is also yours. The ultimate goal is to give you exposure in front of your target audience.
Over To You
We come to the end of this blog, where you got to know about Social shopping and some of its benefits.
Turn your social media business account into a social commerce store and allow your brand to socialize a little!