5 Easy Ways To Improve Your Interactive Ads
Do you want to engage people with interactive ads? See how your brand can benefit from running interactive ads, people remember.
Just when you thought you had advertising locked down, along comes something new. Keeping up with advertising trends can be tricky and, to be honest, often unnecessary – in many cases, today’s ‘latest thing’ is tomorrow’s Betamax tape. One trend that you do need to get a handle on is interactive advertising. Gone are the days when you would create your ad and send it out there to do its thing. These days, it’s all about engagement and interaction if you want to get ahead. At ultimate banners, we’ve tried it all – which puts us in the position of being able to imart our wisdom to newbies. If you’re new to interactive ads, we’ve put together the following guide to help you navigate this tricky area.
Start with awareness
Your objective, when it comes to your interactive ad is to create a buzz around your brand. How’s it done? By stuffing your interactive ad with content which makes it memorable and which pushes buttons relating to pain points. Quizzes and polls can be really effective – after all, everybody has an opinion and, most are only to keen to share it with others. By getting potential customers to answer a few short questions, they’re automatically engaging with your brand – and they’ll remember you next time.
Tell ‘em something they don’t know
Whether it’s a fun fact or an educational tip of value, giving customers a new piece of information – and then asking them to comment on it is a great way of first grabbing attention and then retaining it through engagement. Remember that there’s a whole mess of content swooping around the internet at any given time so make sure you’re not just repeating what’s already been said.
Assess and calculate
In-Ad assessments (quizzes) and calculators are hugely effective in retaining the attention of the customer. Having invested time in completing the assessment or calculation, the customer will remember your brand and, in many cases, be tempted to find out more. Although these tend to involve a financial investment, they can be really effective in the long run – just make sure you do your sums beforehand to make sure that it’ll be worthwhile for your business.
Get social
One of the best places to target your interactive ad is on social media. Why? People who use social media are pre-programmed to click onto interesting content which turns up on their feed during their lunch break or morning commute. Take advantage of this by running your interactive ads on as many platforms as possible in order to reach, quite literally, millions of potential customers.
Get reacquainted
We’ve talked a lot about interactive ads as a means of attracting new customers, however, let’s not forget about those loyal existing ones. By clever use of interactive ads targeted at existing customers, you can make those customers feel valued by asking their opinion – whilst reminding them of your brand and it’s benefits. Another advantage here is that your existing customers will be familiar with your brand – and so will be much more likely to interact with your ad.
Anything but a passing fad, interactive ads are proving to be the future for businesses looking to grab a bigger slice of the internet action. As with any kind of ads, keep your content strong and your call to action stronger.
FAQ
What are key strategies to improve the effectiveness of interactive ads?
Key strategies include focusing on user experience, ensuring mobile optimization, using engaging and relevant content, incorporating clear calls-to-action, and leveraging data analytics for personalized experiences.
How can personalization enhance interactive ads?
Personalization can significantly improve engagement by tailoring ad content to individual user preferences, behaviors, and past interactions, making the ads more relevant and appealing.
What role does creativity play in interactive ads?
Creativity is crucial in interactive ads as it captures user attention, differentiates the ad from competitors, and can lead to a more memorable and engaging user experience.
How important is mobile optimization for interactive ads?
With the increasing use of smartphones, mobile optimization is essential for interactive ads to ensure they are accessible, effective, and provide a good user experience on mobile devices.
Can incorporating video in interactive ads improve engagement?
Yes, using video can make interactive ads more engaging and informative, capturing user attention more effectively than static images or text.
How does user feedback and interaction data improve interactive ads?
User feedback and interaction data can be used to refine ad targeting, content, and design, making the ads more effective and responsive to user preferences.
What is the impact of load times on interactive ad effectiveness?
Faster load times are critical for interactive ads, as slow-loading ads can lead to user frustration and higher abandonment rates.
How can A/B testing be used to improve interactive ads?
A/B testing allows advertisers to compare different versions of an ad to determine which elements are most effective in engaging users and driving conversions.
What are the benefits of using gamification elements in interactive ads?
Gamification can increase user engagement, provide entertainment value, and encourage users to spend more time with the ad, potentially increasing brand recall and affinity.
How can social media integration enhance interactive ads?
Integrating interactive ads with social media can increase their reach, encourage social sharing, and leverage social platforms’ targeting capabilities to reach relevant audiences.
Author’s bio:
By Ben of www.ultimatebanners.co author of the pull up banner template guide.
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