How Nonprofits can Write Compelling Social Media Posts in 2024

Do you want to get the best results out of your Nonprofit Social Media Posts? Check out these 5 tips on writing compelling updates.

GlobalOwls individuals

Once in a while, we come across a fundraising appeal that tugs tightly at our heartstrings. It could be a GlobalOwls campaign for homeless people or a “Feed the Hungry” Facebook ad. Regardless of the form these fundraisers take, there’s always something special that compels you to whip out your credit card and donate your widow’s mite. 

If your nonprofit is still trying to navigate the murky waters of social media, you’ll admit that it can be difficult to write content for these platforms. For starters, you have to battle for social media visibility and reach. Even when you succeed at reaching your target audience, you have only a few seconds to grab their attention and hold it before they scroll down their newsfeed. 

For many nonprofits, hiring a college essay writing service helps to lessen the burden of content writing and curation. However, if you’re working with a tight budget, this may not be a viable option. Thus, it’s important to get acquainted with the intricacies of content creation.

In this article, we will discuss the best tips on writing compelling social media posts for your nonprofit organization. 

How to Write Engaging Social Media Posts for Your Nonprofit Organization 

If you’re trying to write posts that will have your target audience reaching for their handkerchiefs and wallets at the same time, here are a few tips to guide you:

Share personal stories

When it comes to running Instagram or Facebook ads for nonprofits, it’s not enough to create detached content about the cause. For instance, if you run a nonprofit for SGBV victims, creating a bland post on the dangers of domestic violence may have an extremely underwhelming effect on your target audience. You’d only have them sighing in sympathy and then moving on to the next post. Instead, ensure that every post is personalized in order to make them more relatable to your audience. 

Whether you’re creating videos or textual content, it’s important to create and place characters in your content. According to Twitter research, videos that have people in the first couple of frames have higher retention than other videos. Thus, it’s important to share the stories that matter, especially if you’re looking to garner a reaction from your audience. 

Read posts from other nonprofits

Fundraising can be a chore for many nonprofit organizations, especially when you have to create posts with strong CTAs. If you aren’t sure how to do this, reading sample fundraising Facebook posts is a great way to start. 

You could check out other nonprofits to see how they created their fundraising posts for social media. However, it’s important to avoid plagiarism at all costs. Don’t steal or copy content from your competitors. Instead, draw inspiration from them and go on to create content in your own words. 

Always use a strong headline 

Whether you’re creating a Facebook or LinkedIn nonprofit post, your headline can either make or break your content. Research and experience have shown that a catchy headline can significantly improve your CTR and interaction with your audience. But how do you create a powerful headline and run with it? 

Well, it’s quite simple. Make your headline like an appetizer – an appealing treat that keeps your audience longing for more. To achieve this, you could use clickbait or stories that appeal to human emotions. For instance, instead of writing a basic headline like: “Help us save victims of domestic violence“, go for a more catchy headline. You could say something like: ” Angela survived domestic violence. With your help, other women can too“. 

Create a series

Sometimes, one Facebook post isn’t enough to compel your audience to take a specific action. You need several of them. If you’re trying to make a cause sound more compelling to an audience, you could create a series of social media posts about it. Each post should cover one aspect or section of the cause and should be engaging enough to keep readers/viewers hooked. For instance, if you’re pursuing a “Feed the Hungry” campaign, you could create a post displaying the percentage of hungry children in specific regions. Subsequent posts should then show how your organization has helped to combat hunger and the steps you need to take to eradicate it completely. 

One brand that has successfully hacked this Facebook social good strategy is Humans of New York. Founded by Brandon Stanton, this brand shares personal stories of New Yorkers in evoking series. 

Use statistics like a hammer: go hard with it

Statistics help to authenticate your content and make it more credible. As such, when creating social media content for your nonprofit, back it up with solid facts and figures. However, you don’t want to bore your audience with lines of figures. About two or three figures can do the trick for a lengthy Facebook post. 


We hope this article has been useful in guiding you through the process of creating compelling social media content for your nonprofit. Regardless of the strategy you choose to employ, always remember that empathy should drive your content. This way, you can compel your audience to play their part in making a difference.

Author’s Bio

Amanda DudleyAmanda Dudley is a seasoned lecturer and writer with a Ph.D. in History from Stanford University. As a part-time essay writer at EssayUSA, she is committed to churning out excellent essays and academic papers for students who may be struggling with their performance.


How can nonprofits create engaging content for social media?
Nonprofits can create engaging content by telling impactful stories, sharing success stories, highlighting the difference they make, and using compelling visuals and videos.

What are the key elements of a compelling social media post for a nonprofit?
Key elements include a clear message, emotional appeal, strong visuals, a call-to-action, and authenticity that resonates with the organization’s mission and audience.

How important are visuals in nonprofit social media posts?
Visuals are crucial as they can capture attention, convey emotions, and make posts more shareable, thereby increasing engagement and reach.

What strategies can nonprofits use to increase engagement on social media?
Strategies include posting consistently, engaging with followers through comments and messages, using relevant hashtags, and creating interactive content like polls and quizzes.

How can storytelling be effectively used in social media posts?
Storytelling can be effective by focusing on individual stories, showing real-life impacts, and connecting stories to the broader mission of the nonprofit.

What role does audience understanding play in creating social media posts?
Understanding the audience is key to tailoring content to their interests and values, which increases relevance, engagement, and the likelihood of taking action.

Can social media posts be used for fundraising? How?
Yes, posts can be used for fundraising by sharing specific fundraising goals, explaining how donations are used, and including direct links to donation pages.

How should nonprofits respond to comments and messages on social media?
Responding promptly and authentically to comments and messages can build community, foster trust, and show that the organization values its supporters’ engagement.

What are the best practices for using hashtags in nonprofit social media posts?
Best practices include using relevant, specific hashtags, avoiding overuse, and incorporating trending or campaign-specific hashtags to increase visibility.

How can a nonprofit measure the effectiveness of its social media posts?
Effectiveness can be measured through metrics like engagement rate, reach, website traffic from social media, and the number of shares, likes, and comments.

How can nonprofits use calls-to-action effectively in social media posts?
Include clear, actionable, and compelling calls-to-action that guide followers on what steps to take next, whether it’s donating, signing a petition, or attending an event.

What are some tips for creating impactful video content for social media?
For impactful videos, focus on emotional storytelling, keep videos short and engaging, ensure good production quality, and include subtitles for accessibility.

How often should a nonprofit post on social media to maintain engagement?
The frequency should balance keeping followers informed and engaged without overwhelming them; this varies based on the platform and audience but generally ranges from daily to a few times a week.

Can user-generated content be beneficial for nonprofit social media? How?
Yes, sharing user-generated content can increase authenticity, foster community, and show the real-world impact of the nonprofit’s work.

How do timing and scheduling impact the effectiveness of social media posts?
Posting at times when the audience is most active can increase visibility and engagement. Utilize analytics tools to determine the best times for posting.

What role does consistency play in nonprofit social media posting?
Consistency in style, tone, and frequency helps in building a recognizable brand and keeps the audience engaged and informed over time.

How can nonprofits use social media stories effectively?
Use stories for timely updates, behind-the-scenes glimpses, or to showcase more informal and engaging content that might not fit into regular posts.

What are effective ways to incorporate fundraising goals into social media posts?
Incorporate fundraising goals by sharing progress updates, explaining the impact of donations, and highlighting stories of how funds are being used to make a difference.

How can partnerships or collaborations be highlighted in social media posts?
Showcase collaborations by tagging partners, sharing joint initiatives, and highlighting how these partnerships contribute to achieving the nonprofit’s goals.

What is the importance of monitoring and responding to social media analytics?
Monitoring analytics is crucial for understanding what type of content resonates with the audience, allowing for strategy adjustments to improve engagement and reach.

How can a nonprofit tailor its social media content to different platforms?
Tailor content by understanding the unique audience and format of each platform, like using more visual content for Instagram and professional posts for LinkedIn.

What are some creative ways to encourage shares and virality of social media posts?
Encourage shares by creating relatable, inspiring, or emotionally resonant content, using compelling calls-to-action, and engaging with trending topics or challenges.

How can nonprofits integrate current events into their social media strategy?
Integrate current events by relating them to the nonprofit’s mission, showing support or solidarity, and providing relevant and timely information or resources.

What role do influencers play in amplifying a nonprofit’s social media content?
Influencers can extend the reach to a broader audience, lend credibility, and present the nonprofit’s message in a way that resonates with their followers.

How can social media be used to thank donors and volunteers?
Use social media to publicly acknowledge and thank donors and volunteers, share their stories, and highlight the impact of their contributions.

What is the impact of live streaming on social media for nonprofits?
Live streaming can create a sense of immediacy, foster real-time engagement, and provide an authentic view of the nonprofit’s work and impact.

How can a nonprofit’s social media posts drive email list sign-ups?
Drive email sign-ups by sharing the value of the newsletter, offering exclusive content or early access through email, and providing a direct sign-up link in the posts.

What are some strategies for creating more interactive social media posts?
Create interactive posts by asking questions, conducting polls or surveys, organizing contests, and encouraging user-generated content.

How can a nonprofit balance promotional content with educational or inspirational posts?
Maintain a balance by following the 80/20 rule, where 80% of content educates, entertains, or inspires, while 20% directly promotes the nonprofit’s initiatives.

What is the role of authenticity in social media posting for nonprofits?
Authenticity helps build trust and connection with the audience, as genuine and transparent content is more likely to resonate and foster long-term engagement.

You have a story to tell. We want to help.

Let’s create memorable content and reach tens of thousands of people.

Our Top Google Web Stories